5 Continuing Education Courses To Take Your Campus Recruitment To The Next Level

It’s a well-known fact: if you want to be successful, you must always be open to expanding your skill-set.

With Gen-Z starting their first internships and placements, it is even more critical for campus recruiters to be on top of the latest industry trends and tactics in order to stay relevant to students and new grads.

Fortunately, there are plenty of continuing education opportunities available for recruitment professionals. You don’t even have to go very far to find them – all of these courses can be found in the Training section on TalentEgg.

Here are our top picks for campus recruiters!

Digital Marketing

In this day and age, online media is an integral component of a successful campus recruitment campaign. From using social media to connect with students and grads, to crafting job postings for websites, having a solid understanding of today’s branding and marketing landscape can really help boost your recruitment game.

Learn how to stand out online by taking a Digital Marketing class. This 10 week part-time course offered by BrainStation covers everything you need to know, from digital campaigns and analytics, to social and email marketing. Each class is filled with the most up-to-date information and hands-on learning so you can immediately apply what you’ve learned to your work.

Project Management

If career advancement is one of your goals for the year, consider registering for a Project Management class. Want to learn how to formulate an effective recruitment strategy? Analyze the current competencies within your team and identify gaps? Mastering the basics of project management can help you add these key leadership skills to your recruiting arsenal.

At the McMaster Centre for Continuing Education, you can choose one of 3 study approaches: A Project Management Program, an Exam Prep Boot Camp, or a 4-day introductory course. Check out their website to find a learning opportunity that works for you and your schedule.

Design

If there’s one thing we learned from crafting our 2015 Guide to Campus Recruiting, it’s that students and grads appreciate a clean, attractive, and professional online presence. Whether it’s a well-crafted job posting, or an easy-to-navigate blog, visual design can help your recruitment messaging grab the attention of top Gen-Y and Gen-Z talent.

HackerYou’s Intro to Design course focuses on the principles of successful visual design and teaches students how to use design thinking in their daily lives. You will also gain valuable experience using design programs like Adobe Photoshop and Illustrator. In short, if you want to become a more well-rounded campus recruiter, this is the class for you.

Business Communication

Campus recruiters are known for their top-notch communication skills. From meeting with students at networking nights, to conducting interviews, to delivering presentations at information sessions, strong verbal and oral communications skills are critical to recruiting success. However, the best recruiters also know that there is always room for improvement.

The Chang School’s Business Communication courses at Ryerson University provide a comprehensive education on all aspects of communication, from messaging strategy to document design. You’ll leave with the expertise and confidence needed to take your campus recruiting to new heights.

Emotional Intelligence

Emotional intelligence is the ability to identify and manage your own emotions as well as the emotions of others – and you probably use this skill every day without realizing it! For example, when you interview candidates, you instinctively evaluate their responses, mannerisms and how well they put themselves across. This thought process is essentially an assessment of their emotional intelligence, and having a better understanding of it can ultimately help improve the quality of your hires.

This online master class from Viewpoint Leadership focuses on 6 key areas of Emotional Intelligence: Self-Perception, Self-Expression, Interpersonal Skills, Decision Making, Stress Management, and Happiness & Well-being. The course is self-paced so it’s easy to integrate into your schedule, and it comes with a workbook for personal and professional reflection.

The campus recruitment industry is always evolving – to stay on top of your game, tap into your inner student and learn some new skills!

Discussion: How do you continue to develop your skills as a campus recruitment professional?