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In July, we published the results of a poll that showed that while two thirds of students have attended a career fair at some point, only one third found the experience valuable enough to want to go again in the future.
Another 34% have never attended a career fair on campus.
Our survey of campus recruitment professionals showed that 75% of them will attend zero-to-5 on-campus career fairs this year, and perhaps one of the reasons for that is employers are realizing that the majority of students do not attend them.
The results of a recent TalentEgg homepage poll show that while two thirds of students have attended a career fair at some point, only one third found the experience valuable enough to want to go again in the future.
When campus recruiters, marketers, human resources professionals and others registered to attend our recent Gen Y Recruitment Insider event, we asked them to fill out an informal survey about their strategies for the upcoming year.
The results show that while some things will remain the same this year – such as, 69% of respondents are participating in the big September campus recruitment drive – other strategies are shifting: Nearly three quarters (73%) of respondents will use digital media a little bit or much more than they did last year, while a quarter will use it the same as they did last year. Only 2% said they will use digital media way less than last year.
There also seems to be a trend away from career fairs toward information sessions: The majority (61%) will only attend 1-5 career fairs on campus, but more than half will hold 5-10 or 10+ information sessions.
Finally, our survey shows that the spend-per-hire is quite low, with more than three quarters (77%) spending $0-3K per hire.
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