We’ve all heard this tired, old Generation Y stereotype:
“They expect to start as an intern on Monday and be the CEO by Friday.”
While it’s not necessarily true, it does tap into students and recent graduates’ strong desire to know where their careers will take them – not just at the entry level, but also in the stages to follow.
Let’s face it: student and new grad job seekers will probably look at dozens – if not hundreds or even thousands – of job listings while they’re on the hunt for their dream internship, co-op, summer job or entry level job.
While some employers do a great job of optimizing their job descriptions for students and recent grads, many still don’t.
When it comes to employer branding, job descriptions seem to get overlooked time and time again.
The customized employer profiles on TalentEgg.ca are Gen Y’s starting point for learning about career opportunities and how each employer is unique.
Each of the employer profiles on TalentEgg is as varied as the organizations behind them, which range in size from small businesses to multinational corporations, and include industries such as oil and gas, accounting and technology, just to name a few.
But whether an employer’s brand is a household name or not, the first step to recruiting and retaining top student and new graduate talent is the same: providing as much information about the organization and its career opportunities as possible.
There are many very important questions that need to be answered and it’s essential that employer profiles touch on them all so students don’t feel confused or frustrated when interacting with an employer brand. After all, an employer’s TalentEgg profile may be the first time a student learns about an organization and their career opportunities – if the information they need is not clear to them right off the bat, they might consider one of the other hundreds of employers to be found on TalentEgg.ca instead!
You’ll meet thousands of students on-campus during the campus recruitment period this fall, have some really meaningful conversations about your organization…and then what?
It’s essential that you are able to transfer those encounters with students to ongoing engagement with you and your organization online so you can leverage those relationships throughout the year.
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