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A new trend that combines employer branding with a unique candidate experience could revolutionize the way you interact with students online.
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It’s a brand new year and that means many of us will make some New Year’s resolutions around our work and careers, hoping to advance or at least grow professionally in one way or another.
Accenture‘s Campus Recruiting Lead and Canadian Diversity Recruiting Lead, Lisa Kramer, says she has recently seen more opportunities for senior roles in campus recruitment as organizations embrace campus recruiting programs and hire teams to plan and execute their new strategies.
That might seem like good news to those of you who are looking to take the next step in your career, but those roles could go largely unfilled, according to Lisa, because there is a shortage of trained and experienced campus recruiters.
Historically, employers have looked at students in terms of their programs and which year of school they’re in. Through that lens, campus recruitment activities traditionally target students by program, year and school, assuming that all students who fall into that group should be provided the same campus recruitment information.
We’ve all heard this tired, old Generation Y stereotype:
“They expect to start as an intern on Monday and be the CEO by Friday.”
While it’s not necessarily true, it does tap into students and recent graduates’ strong desire to know where their careers will take them – not just at the entry level, but also in the stages to follow.
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