When employer brands focus on work-life balance, they strengthen their position as an employer of choice with Gen Y job seekers.
That’s because employees who work in environments where their work and personal lives are respected are often more productive, focused and engaged than those who don’t.
Work-life balance has become a major focus for many employer brands, and is a leading factor influencing the career decisions of top Gen Y talent.
Video content for campus recruitment purposes is on the rise, and it’s because Generation Y likes to consume information they can connect with.
Today’s students and grads have grown up in a very unique environment, one where information has become increasingly visual. From YouTube to Instagram, it’s now better to be seen and heard.
“[Gen Y is] a generation that likes to take in content and have some sort of emotional reaction to it.” Lauren Friese, founder of TalentEgg, explains.
“Visuals are a really great way of doing that.”
