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Category: Employer branding (page 9 of 32)

4 Reasons Why Employers Should Embrace The Reverse Career Fair

College and university career fairs are a staple event of the campus recruitment industry, and it’s easy to understand why.

Recruiters get to interact with a wide variety of students, and attendees have the chance to learn more about potential employers – it’s the kind of event that satisfies both sides of the campus recruitment spectrum.

But recently, some schools have been putting a new twist on the traditional concept in the form of reverse career fairs. These events are similar to the original, except the roles are switched. In this case, the students create the displays and handout materials, and the employers get to walk around and talk with presenters.

If you’re looking for a new event to add to your campus recruitment roster, here are 4 reasons why the reverse career fair should be at the top of your list!

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4 Campus Recruitment Lessons We Learned From Popular Teen App Musical.ly

The modern workforce is changing and fast.

Baby Boomers are retiring in droves, older millennials are rising into management positions, and Generation Z (those born roughly between 1994 and 2010), are starting their first internships and co-op placements. So, if you’re hiring students and new grads, it’s time to start considering how to engage this new generation.

To start, we can learn a lot about a demographic by analyzing the digital spaces they occupy. Similar to how millennials are seen as the “selfie” generation, Generation Z’s online habits reveal quite a lot about their interests and motivations. While they’re “digital natives” just like Gen-Y, where and how they spend their time online is a little different than the generation that came before. For instance, while millennials are defined by first-generation social media sites like Twitter and Facebook, younger teens are flocking to video-based mobile platforms like Snapchat.

To gain more insight, we dug a little deeper into the rise of the latest popular teen app, Musical.ly. This Instagram-meets-Vine style program invites users creating their own videos to accompany a selection of songs served up by the app. It’s clearly popular: Musical.ly has hit #1 in the App Store charts in 19 countries and is even spawning its own set of celebrities, similar to Instagram and YouTube before it.

Here’s what Musical.ly taught us about Gen-Z and campus recruitment.

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Employee Wellness Programs: How They Can Help You Attract & Retain Top Millennial Talent

In the age of #fitspo and green juice, it’s no wonder that health and wellness initiatives are becoming more and more common at many companies.

And according to a recent survey from Fitbit, these initiatives are playing a big role in recruitment – 94 per cent of CEOs believe a health and wellness program is essential to attracting top talent. In addition, they can also drive employee engagement and retention.

These findings are especially important for campus recruiters. Clearly, today’s top candidates are looking for more from a potential employer. Millennials are paying more attention to their health and wellbeing, so it makes sense that the opportunity to incorporate those values into their work experiences would be a huge plus for them. Therefore, if you’re hiring students and new grads, it wouldn’t hurt to play up your company’s commitment to health and wellness in your recruitment marketing.

Here are the top four ways employee wellness programs can help you attract and retain top millennial talent.

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The 3 Major Keys To Co-op Program Success

Co-op programs can be a valuable recruitment tool for companies of all shapes and sizes.

However, a successful employer co-op initiative needs to offer a mix of informative training, hands-on work, and fun – and it can be tricky to strike the right balance between the three.

Benefits of co-op programs for employers
  • Fresh perspectives. By hiring students on a regular basis, you can take advantage of the continuous supply of new and creative approaches to your business.
  • Meet staffing challenges. Is it a busy period for your company? Co-op students can provide support with entry-level tasks and alleviate the strain on your full-time staff.
  • Share your knowledge. Get the opportunity to mentor bright and enthusiastic students and share your expertise with the next generation of leaders.
  • Tax credits. There are several incentives available for employers to offset the cost of hiring a co-op student. Check your regional government’s website for more information!

Luckily, here at TalentEgg, we get the chance to connect with co-op students from a variety of different organizations and gain feedback on their likes and dislikes. Over the years, we’ve noticed a couple of big trends that contribute to a co-op student’s satisfaction, and success, in their role.

If you want to create an egg-ceptional co-op program, here are the 3 things you need to do.

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