While the feedback submitted by the more than 200 student and recent graduates on our 2012 TalentEgg Campus Recruitment Excellence Awards judging panel was positive overall, the thousands of carefully-written comments on everything from campus career websites to campus recruiters also provided some fascinating and instructive insight into what Canadian employers can improve upon.
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Did you miss our Gen Y Recruitment Insider event last week? Don’t worry. We’ve summarized the top tips from our first two Gen Y Recruitment Insider presentations.
Yesterday we published the main messages from Nancy Moulday’s presentation, and today we’re egg-cited to bring you the key points from Kobi Gulersen’s presentation on the innovative MasterCard Canada summer intern campaign.
Kobi Gulersen, Director of Digital Marketing, MasterCard Canada
The project
For the first time, MasterCard Canada decided to hire summer interns. It made the job application process a contest, and the prize was employment. Students were required to use social media to submit a cover letter, résumé and the URL to an original online creative component (video, photo, website, etc.).
Recruitment from the marketing perspective
As a marketer, Kobi had a new take on the recruitment process. He approached the process like an ad campaign, selling the MasterCard brand to a social media savvy student audience.
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Did you miss our Gen Y Recruitment Insider event last week? Don’t worry. We’ve summarized the top tips from our first two Gen Y Recruitment Insider presentations.
Nancy Moulday, Manager Recruitment, TD Business Banking
Check out the main messages from Nancy Moulday’s presentation, where she shared some of the most successful tried, tested and true recruitment strategies – as well as the emerging digital ones – that she employs at TD Business Banking.
The evolution of the recruitment process
With more than 20 years of experience in the recruitment industry, Nancy has seen the company transition from paper resumés and fax machines to using TalentEgg and social media.
The need for student recruitment is there
TD Business Banking has hired 700 people in the last three years and about 60% were student or new grad hires. In order to hire such a large quantity of students and recent grads, Nancy focused on constantly keeping them engaged through on-campus and online activities.
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TalentEgg has long suspected that there is a discrepancy between when students look for entry-level jobs and when employers are recruiting and hiring for the majority of their entry-level jobs, however the results of our latest poll confirm it. We asked students and recent graduates:
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