The modern workforce is changing and fast.
Baby Boomers are retiring in droves, older millennials are rising into management positions, and Generation Z (those born roughly between 1994 and 2010), are starting their first internships and co-op placements. So, if you’re hiring students and new grads, it’s time to start considering how to engage this new generation.
To start, we can learn a lot about a demographic by analyzing the digital spaces they occupy. Similar to how millennials are seen as the “selfie” generation, Generation Z’s online habits reveal quite a lot about their interests and motivations. While they’re “digital natives” just like Gen-Y, where and how they spend their time online is a little different than the generation that came before. For instance, while millennials are defined by first-generation social media sites like Twitter and Facebook, younger teens are flocking to video-based mobile platforms like Snapchat.
To gain more insight, we dug a little deeper into the rise of the latest popular teen app, Musical.ly. This Instagram-meets-Vine style program invites users creating their own videos to accompany a selection of songs served up by the app. It’s clearly popular: Musical.ly has hit #1 in the App Store charts in 19 countries and is even spawning its own set of celebrities, similar to Instagram and YouTube before it.
Here’s what Musical.ly taught us about Gen-Z and campus recruitment.