Did you miss our Gen Y Recruitment Insider event last week? Don’t worry. We’ve summarized the top tips from our first two Gen Y Recruitment Insider presentations.
Yesterday we published the main messages from Nancy Moulday’s presentation, and today we’re egg-cited to bring you the key points from Kobi Gulersen’s presentation on the innovative MasterCard Canada summer intern campaign.
![Kobi Gulersen, Director of Digital Marketing, MasterCard Canada Kobi Gulersen, Director of Digital Marketing, MasterCard Canada](http://talentegg.ca/blog/wp-content/uploads/2011/07/Kobi_Gulersen_1627_Final.jpg)
Kobi Gulersen, Director of Digital Marketing, MasterCard Canada
The project
For the first time, MasterCard Canada decided to hire summer interns. It made the job application process a contest, and the prize was employment. Students were required to use social media to submit a cover letter, résumé and the URL to an original online creative component (video, photo, website, etc.).
Recruitment from the marketing perspective
As a marketer, Kobi had a new take on the recruitment process. He approached the process like an ad campaign, selling the MasterCard brand to a social media savvy student audience.