Despite their prevalence, job descriptions are so easy to get wrong and so difficult to get right – especially for students and recent grads.
Just take this recent internship posting from a UK-based publisher, which stated that the successful candidate should “not have any other commitments (personal or professional) that will interfere with their work at the Press (family obligations, writing, involvement with other organizations, degrees to be finished, holidays to be taken, weddings to attend in Rio, etc).” Yikes!
We’ve all heard this tired, old Generation Y stereotype:
“They expect to start as an intern on Monday and be the CEO by Friday.”
While it’s not necessarily true, it does tap into students and recent graduates’ strong desire to know where their careers will take them – not just at the entry level, but also in the stages to follow.
Let’s face it: student and new grad job seekers will probably look at dozens – if not hundreds or even thousands – of job listings while they’re on the hunt for their dream internship, co-op, summer job or entry level job.
While some employers do a great job of optimizing their job descriptions for students and recent grads, many still don’t.
When it comes to employer branding, job descriptions seem to get overlooked time and time again.