As speaker Jennie An stated, data isn’t always the most egg-citing topic.

But she certainly managed to spice it up at this year’s TalentEgg Campus Recruitment Excellence Awards & Conference, with an engaging presentation that covered a range of topics – from the 2016 Census, to Justin Trudeau and pandas. However, it was her main story of successfully building a campus recruitment measurement tool from scratch that truly captured our audience’s attention.

So what does it take to create such a resource? Lucky for us, Jennie broke it down into four easy steps.

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