At the end of last week, PwC released a comprehensive study on how millennials (those born between 1980 and 1995, for the purposes of the study – also known as Generation Y) view and impact the workplace.
The firm says NextGen is the largest global generational study ever conducted, featuring the results of more than 40,000 responses from millennials and non-millennials alike in 18 global territories.
James Davidson, Talent Acquisition Manager – National Campus at PwC Canada, explained why and how PwC overhauled its brand as well as its Canadian campus careers website.
He emphasized that it’s essential to know and understand your audience (students and recent grads) – what they need from you as an employer as well as how they behave as they search for career information about your organization.
© 2024 TalentEgg Trends
