It’s essential that students have an amazing experience every step of the way when they’re interacting with your organization, including on social media, at on-campus visits, during the application process, throughout their work terms, and even after their internships or co-op terms are over.

That’s the message Evan Birtch, Team Lead, Campus Programs at Research In Motion, brought to his fellow campus recruiters and human resources professionals at the Campus Recruitment Excellence Conference.

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