College and university career fairs are a staple event of the campus recruitment industry, and it’s easy to understand why.

Recruiters get to interact with a wide variety of students, and attendees have the chance to learn more about potential employers – it’s the kind of event that satisfies both sides of the campus recruitment spectrum.

But recently, some schools have been putting a new twist on the traditional concept in the form of reverse career fairs. These events are similar to the original, except the roles are switched. In this case, the students create the displays and handout materials, and the employers get to walk around and talk with presenters.

If you’re looking for a new event to add to your campus recruitment roster, here are 4 reasons why the reverse career fair should be at the top of your list!

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