Let’s face it: student and new grad job seekers will probably look at dozens – if not hundreds or even thousands – of job listings while they’re on the hunt for their dream internship, co-op, summer job or entry level job.

While some employers do a great job of optimizing their job descriptions for students and recent grads, many still don’t.

When it comes to employer branding, job descriptions seem to get overlooked time and time again.

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