Historically, employers have looked at students in terms of their programs and which year of school they’re in. Through that lens, campus recruitment activities traditionally target students by program, year and school, assuming that all students who fall into that group should be provided the same campus recruitment information.
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It’s that time of year again! Yesterday, we opened applications for the 2013 TalentEgg Campus Recruitment Excellence Awards, which provide an opportunity for employers to be recognized within the industry and among your peers, and to gather valuable feedback from top students and recent graduates on your campus recruitment initiatives. The awards are open to all employers who hire college and university students and recent graduates in Canada.
We’ve all heard this tired, old Generation Y stereotype:
“They expect to start as an intern on Monday and be the CEO by Friday.”
While it’s not necessarily true, it does tap into students and recent graduates’ strong desire to know where their careers will take them – not just at the entry level, but also in the stages to follow.
Let’s face it: student and new grad job seekers will probably look at dozens – if not hundreds or even thousands – of job listings while they’re on the hunt for their dream internship, co-op, summer job or entry level job.
While some employers do a great job of optimizing their job descriptions for students and recent grads, many still don’t.
When it comes to employer branding, job descriptions seem to get overlooked time and time again.
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