When employer brands focus on work-life balance, they strengthen their position as an employer of choice with Gen Y job seekers.
That’s because employees who work in environments where their work and personal lives are respected are often more productive, focused and engaged than those who don’t.
Work-life balance has become a major focus for many employer brands, and is a leading factor influencing the career decisions of top Gen Y talent.
When it comes to recruiting top talent, details distinguish the best candidate.
Exceptional students and grads are often cut from the same cloth: they’re memorable, have had great academic success and have built a solid foundation of relevant work experience throughout their post-secondary careers.
Recruiting a pool of high-quality candidates has the potential to elevate your employer brand and strengthen your workforce, but when competition for an open opportunity is fierce, narrowing down your top picks can feel impossible.
Video content for campus recruitment purposes is on the rise, and it’s because Generation Y likes to consume information they can connect with.
Today’s students and grads have grown up in a very unique environment, one where information has become increasingly visual. From YouTube to Instagram, it’s now better to be seen and heard.
“[Gen Y is] a generation that likes to take in content and have some sort of emotional reaction to it.” Lauren Friese, founder of TalentEgg, explains.
“Visuals are a really great way of doing that.”
Humanization: the act of giving something human characteristics or attributes.
Flesh and bones? Not quite.
“Being human” in the digital age means incorporating aspects of humanity – sense of self, language and emotional intelligence – into the interactions you have with your target audience.
From digital content to social media, the idea is to engage talent in an authentic (re: human) way in order to connect on a deeper, more personal level.
© 2024 TalentEgg Trends
