Conference recap: Building A New Employer Brand From Scratch by Target’s Isabelle Morin

Imagine if, among all the other challenges you face as a campus recruiter, you also had to launch a brand new employer brand in Canada.

Well, that’s exactly what Isabelle Morin and her team have been up against as Target prepares to open dozens of stores across the country in early 2013.

At the 2012 Campus Recruitment Excellence Awards and Conference on May 14, Isabelle, Group Manager – Campus Recruiting at Target Canada, spoke about how she and her colleagues have approached this unique challenge in order to build Target’s employer brand from scratch and hire new grads for store leadership roles (Executive Team Leaders).

Isabelle shared some egg-citing information about Target’s entry into Canada and answered questions from the audience, such as how Target is making retail careers appealing to students and recent grads in Canada.

Follow Isabelle as she builds Target’s employer brand in Canada:
Follow @Isabelle4Target

#Target‘s @Isabelle4Target telling everyone about starting campus recruitment from scratch in Canada at #TEawards twitter.com/TalentEgg/stat…

— TalentEgg.ca (@TalentEgg) May 14, 2012

#TargetCanada‘s @isabelle4target talking about the ideal candidates for launching a new brand. #Leaders! #TEawards

— AIESEC Canada (@AIESECcanada) May 14, 2012

@isabelle4target shares that a consistent message explaining your who what why is critical when on campus! #TEawards

— Kirsti Stubbs (@kirstistubbs) May 14, 2012

“You have to be engaging AND engaged” – loved that line from @isabelle4target at #TEawards on building an employer brand from scratch

— Laura Gilchrist (@MsGilchrist_L) May 14, 2012

Targets campus marketing strategy focuses on ‘back to the basics’ engage, communicate and involve a leader #TEawards

— Katie Romano (@kromonz) May 14, 2012

Stay tuned for even more conference recaps throughout the week!