On Wednesday, TalentEgg hosted a Twitter chat about retail careers in the middle of our Retail Week, bringing employers and students together through a single hashtag: #TEretail
95 different Twitter accounts participated, generating more than 400 tweets with the #TEretail hashtag that reached 109,131 people, resulting in over 1.2 million impressions (source: TweetReach).
With outcomes like these, it’s hard to deny the power of social media when it comes to campus recruiting.
A few employers in the retail careers sphere stood out by demonstrating that they really “get” how powerful a tool Twitter can be for campus recruiting, including RBC, TJX Canada, Starbucks and Target.
They participated throughout the day, answering students’ questions about careers in retail – and careers in general – as well as sharing information about opportunities within their organizations.
It was amazing to see campus recruiters (and other HR professionals at some of the companies) taking so much time to engage with students via Twitter, and it was clear that it really made an impact on the students who were active in the chat.
We curated some highlights of the 400+ tweets using Storify, which you can see below.
[box style=”rounded” border=”full”]Discussion: As an employer, have you ever participated or would you participate in a Twitter chat like #TEretail to engage students for campus recruiting purposes? Add your thoughts and experiences to the discussion on LinkedIn.[/box]