TalentEgg Trends

Today’s Talent, Tomorrow’s Leaders

Knowledge Hub For Employers, Career Educators And Coaches

Author: James Highet (page 1 of 3)

The Top 5 Ways to Capture Gen Z’s Attention Online

As the first truly digital generation, Gen Z has grown up with technology at their fingertips. Therefore, businesses and recruiters must know how to capture their attention online. Here at TalentEgg, we spend every day engaging with this exact demographic, and as a result, we have uncovered our top 5 ways to catch Gen Z’s attention:

Utilize Social Media

Gen Z is highly active on social media platforms such as TikTok, Instagram, and YouTube. Creating engaging content and targeting your ads to the right audience is critical to reaching this demographic. That is why TalentEgg offers targeted and successful social media ad creatives that are eye-catching. Social media ads use effective algorithms to target the exact audience you want to reach. 

Gen z

Make it Appealing

Incorporating visually stimulating content such as videos, music, and compelling images into your online marketing strategies is vital when capturing Gen Z’s attention. These types of short-form videos remain one of the most effective mediums to connect with students and new grads. Concise, informative, one to five-minute branded videos are increasingly popular as students are more sensitized to quick, easy and immediate content. That is why TalentEgg offers TalentEgg Shorts! TalentEgg Shorts is a video series showcasing your employer brand that grabs students’ and new grads’ attention. You can film up to five one to five-minute episodes for your TalentEgg Shorts Series!  

gen z

Keep It Real

Gen Z highly values authenticity, and they can easily detect when something is inauthentic. To ensure your messaging is genuine, it’s essential to use real people in your ads or branding and keep your messaging transparent and honest. That’s exactly what you can do during TalentEgg’s TikTok Takeovers! During a TalentEgg TikTok Takeover, your organization can access TalentEgg’s TikTok account for up to five TikTok posts for one week. From tips and tricks videos to TikTok dances with your team, this is your chance to “video-ize” your employer brand and give a genuine and authentic look into your company culture.  

gen z

Make It Interactive

Engaging with Gen Z is crucial; interactive elements like quizzes, polls, and social media challenges can help. Using TalentEgg’s Instagram Takeover will make the most of these opportunities. By creating polls, quizzes, Q & A’s and giveaways, you can showcase your company’s strengths and demonstrate that you care about connecting with your target audience in ways that matter to them. These interactive strategies will keep your target audience returning and grow your employer’s brand recognition.

gen z

Be Mobile-Friendly

Given that Gen Z prefers to interact with content on their phones, optimizing your website and all employer branding content for mobile viewing is crucial. That’s why TalentEgg provides a mobile-friendly, customized employer profile on TalentEgg.ca.  Your company’s employer profile on TalentEgg.ca is search engine optimized so that you can amplify your employee value proposition more effectively. This employer profile is the starting point for students, recent grads, and early-career professionals to learn about your organization’s employer brand, career opportunities and recruitment messaging. 

gen z

At TalentEgg, our team of Gen Z marketing experts can help you achieve your employer branding goals. We are just scratching the surface regarding all the important ways of capturing Gen Z’s attention online! So, if you want to learn more about how to reach Gen Z effectively, contact our recruitment marketing experts today at info@talentegg.ca, and TalentEgg will grow your employer branding strategy to new heights!

Announcing the Finalists of the 2023 TalentEgg National Recruitment Excellence Awards and Conference!

Congratulations to the finalists of the 2023 TalentEgg National Recruitment Excellence Awards and Conference! We are beyond egg-cited to celebrate with you and announce the winners at our Virtual Awards and Conference on June 7, 2023

The TalentEgg Awards applications are evaluated by our team of hand-picked, top student judges from across Canada, who give a student perspective and first-hand feedback on career development programs, employer branding, recruitment strategies and more.

Please join us at this year’s Awards and Conference to celebrate the winners and check out insightful panels with our egg-cellent lineup of expert speakers from the recruitment and career development space. We will share critical insights from our Student, New Grad, and Early Career Survey conducted this spring to understand how they feel about DEI and mental health initiatives, how to improve the workplace, and so much more! We will explore new and improved virtual tools to help employers continue to engage and attract top candidates. We will also share best practices for developing soft skills and diversity in the workplace.

Don’t miss out! Early bird Tickets are available NOW and end May 12 at 11:59 PM!

Now, what you’ve all been waiting for… your 2023 Finalists!

2023 TalentEgg National Recruitment Excellence Awards Finalists

Please note: Finalists are listed in alphabetical order.

Best Grad Program

Best Campus Career Website

Best Internship/Co-Op Program

Campus Recruiting Program of the Year

Campus Recruiting Program of the Year for a Nonprofit

Campus Recruiter of the Year (Individual)

  • Maddie Whibbs – BlackBerry
  • Michelle Ouellet – BDO Canada LLP
  • Pragya Gupta – Tata Consultancy Services Ltd

Best Employer Branding and Outreach

Best Social Media Presence

  • Tata Consultancy Services Ltd

Special Award for Diversity and Inclusion in Recruiting

  • Worley
  • Dejero
  • Fidelity Investments Canada

Special Award for Corporate Social Responsibility in Recruiting

Best Contribution to Student Career Development (Schools)

  • McMaster University
  • University of Toronto Mississauga Career Centre

Best Contribution to Student Career Development (Employers)

Best Use of Student Competitions for Recruitment

Special Award for Innovation by a Career Centre

Best Contribution to Mental Health in the Workspace

Career Coach/Educator of the Year (Individual)

  • Brenda Okorogba – Momentswithbren Consulting Inc
  • Emma Hartley – Yorkville University, Career Services
  • Shaunna-Marie Kerr – York University School of Continuing Studies
  • Sonny Wong, M.Ed. RP – Toronto Metropolitan University
  • Tiffany MacDonald – Dalhousie University Management Career Services

Thank you, and See You at the 2023 #TEAwards!

Thank you to all the employers, career centres and educational institutions participating this year. We can’t wait to celebrate the finalists and winners at our Awards & Conference on June 7, 2023! Join us for a day of recruitment tips, networking, and learning opportunities from industry experts. You’ll surely gain great insights with new and relevant discussion topics!

Don’t miss out! Early bird Tickets are available NOW and end May 12 at 11:59 PM!

Providing Opportunities and Supporting Growth for Students and Grads at Worley

As the world continues to evolve, the demand and opportunities for new graduates and students with diverse backgrounds and skill sets in the workforce increase. Worley, a leading global provider of professional services to the energy, resources, and complex process industries, understands the importance of nurturing the next generation of leaders. We had the pleasure of speaking with Andria Matadial, the Campus Relations Lead at Worley, to learn more about the company’s initiatives and perspectives on various topics.

Career Initiatives at Worley

Andria expressed that her experience working as a Campus Relations Lead at Worley has been “delightful and rewarding.” She attributed her positive experience to the opportunity to work with a highly supportive Talent Acquisition (TA) Manager and team. Worley’s primary initiatives for students and new graduates looking to work within the industry are centred around learning, growing, and contributing to game-changing global projects. Recent graduates have the opportunity to take what they know and apply it to new initiatives, new ideas, and new teams. They also have a vast support network to help them succeed and build their careers.

When asked about international student opportunities at Worley’s Australian headquarters, Andria shared that the company had an International Transfer program until 2015. This program allowed a graduate to switch to another graduate at another location. For example, a student from Australia came to Edmonton for some time, and a graduate from Edmonton moved to Australia. Although this program is not currently offered, Worley would love to get it re-instated as it provides graduates with global experience.

Diversity, equity, and inclusion are crucial components of Worley’s culture. Andria stated that diversity of background, skills, thinking, and expertise helps the company thrive and develop, enabling it to meet future needs. When we respect, value, and support each other, everyone can participate fully and reach their full potential.

Opportunities & Growth

The company has a Global Graduate Development program to help students and new graduates get involved with opportunities at Worley. Worley supports and develops its graduates to set them up for success. Through a self-directed learning approach, Worley gives its graduates the freedom and flexibility to direct their career paths.

Worley provides various career paths that students and graduates can enjoy, including opportunities to work with a global organization and projects worldwide. The pandemic positively affected the company’s recruiting process by allowing the TA team to recruit more flexibly since the world moved to a virtual work environment. At the same time, the company has moved to a hybrid model or is still in a work-from-home state, depending on the location. The employees have adjusted well to this change, and the company mobilized its staff to work from home at a record speed in 2020.

Leading into the Future

Looking towards the future, Worley foresees continuous hiring within the new graduate area to develop future leaders. In terms of measuring success in the industry, Worley places a strong emphasis on its values:

  • Valuing life
  • Rising to the challenge
  • Being stronger together, and
  • Unlocking brilliance

The company believes that the most successful Worley employees exemplify these values.

Lastly, Andria mentioned that Worley is the “Coolest Company to work for” and is leading within the industry regarding remote work, flexibility, and engagement. Worley eliminates bias from its hiring process by ensuring bias-free postings and promoting “bias awareness” training to individuals involved in the hiring process.

To learn more about Worley and its career initiatives, check out its employer profile on TalentEgg!

Evolving, Growing & Becoming as a Career Coach

TalentEgg was fortunate enough to interview Shaunna-Marie Kerr, Career Education & Exploration at the School of Continuing Studies at York University, with 10+ years of career coaching experience. She is the leader of the virtual career services portal for students and recent alums at the School of Continuing Studies at York University. She provides support and services to students, conducts research and analysis of the labour market and works with technology companies to leverage digital and AI tools in their programs. In addition to her work at the University, she has her coaching practice, is a board member of an anti-violence centre, and is a mother to a four-year-old.

Career Inspiration

Inspiration for Shaunna-Marie’s journey into career education and coaching started after graduation when she faced challenges finding a job that aligned with her skills and values. She began working in a non-profit pre-employment and education program for women who were homeless or precariously housed and discovered her passion for helping people find meaningful work. She saw the positive impact of employment on people’s dignity and self-worth and realized that career and workforce development solutions were where she wanted to focus her career.

Greatest Achievements

We were curious and wanted to know what Shaunna-Marie’s most significant achievements were, and she was glad to fill us in. “In a general sense, my greatest achievement working with students or clients in my coaching practice is all the moments when I have witnessed that mid-conversation shift from frustration and hopelessness to a feeling of possibility and hope.”

Going from there, we asked what she would like to achieve in the future as a career coach. “I have no five-year plan, that’s for sure! My approach is more about seeing a range of possibilities and working to create doors I can walk through later. I feel like we are all ever-evolving, growing, and, as Michelle Obama says, ‘becoming.’ I don’t like to limit my future to only the things I can imagine right now. “

Diversity, Equity & Inclusion

Shaunna-Marie believes that career development and workforce development can only be effective with inclusion, equity, and diversity. She works from an actively anti-racist framework and constantly thinks about her role in systemic and structural oppression. “I recognize the power that place, identity, and perceptions of ‘other’ have as determinants in education, employment, health… everything.”

Kerr went on to say, “Something I think a lot about, in relation to myself but also that applies to employers, is how to engage in non-performative DEI work. It often feels like DEI work is being done as a favour or as good PR when we know that inclusive and equitable hiring is imperative if employers want to have the highest quality candidates, talent, and sustainable growth. In a practical sense, this looks like recognition of foreign and international credentials, skills and competency-based assessments and hiring, and culturally competent interviewing, onboarding, and retention strategies. “

Successfully Transitioning Students from School-to-Work

The Career Services department at the School of Continuing Studies is working on developing a map of the lifecycle of students to provide better support and services at the right time.

We want to make sure that students are receiving the right information, at the right time, in the right way – interview prep, for example, might not be the most helpful thing on day one of a full-time program, but some exercises around career pathway mapping in those early months of studies could be impactful! We are also expanding services for Alumni to ensure that we have a supportive off-ramp from career services when program alumni might be experiencing a lot of challenges and change and opportunities.” Kerr told us. 

Information Overload

We asked Shaunna-Marie to share her thoughts on what she thinks are some of the most common pain points her students face; she told us, “The biggest pain point students seem to have is the amount of information, often conflicting, about career development. We are in a time where so much information is available, but it is increasingly misleading, unrealistic, or just out of date, and many students feel overwhelmed by it. The pandemic and likely recession has led to an almost global sense of general uncertainty regarding the labour market, and we’re seeing more conflicting information about hiring trends across sectors.”

How Can Employers Help A Student’s Career?

With so many conflicting routes and varying information available, we wanted to know how future employers can help their new hires and students. “I believe it’s important for employers to understand the ‘new world’ that these graduates are emerging into and have empathy for the ways in which their last few pre-workforce years have been impacted.”

Kerr went on, ” At the same time, I believe it’s important not to underestimate their abilities and the value they bring to the workplace.  For example, the facility many new grads have with virtual and digital environments can go a long way towards bridging organizational gaps that may emerge in virtual/hybrid working arrangements. Many new grads have always lived some parts of their lives in virtual or digital settings, even pre-pandemic.”

She went on to say, “I can think of several ways that their ability to seamlessly integrate their virtual and digital interactions with their in-person interactions can be leveraged in support of team and culture building, inclusion, and even strategic and operational planning related to things like client relations in hybrid settings. I think other aspects of being an inclusive workspace for everyone in a virtual/hybrid environment, like ensuring meaningful check-ins and recognition, dedicated ‘quiet’ hours for deep work, recognizing things like Zoom fatigue, and open office hours for senior leaders can also be helpful.”

Advice for Fellow Career Educators

Advice for Employers Kerr believes that employers should understand the changing world of work and adapt to the new digital recruitment and hybrid work environments. They should provide clear information about the hiring process, be transparent about the skills they are looking for and be open to diverse candidates and new ways of working.

Shaunna-Marie had this final thought for her peers. “Don’t stop your own career development! Keep learning, exploring, and identifying new and promising practices, pursuing professional development, and building your own networks. I learn so much from talking to other people in the career development and workforce development spaces – including former TalentEgg Career Coach of the Year (2020) Ibiyemi Balogun, who always inspires me with her passion for career coaching, planning, and development.”

Older posts