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Category: Case studies (page 7 of 7)

Gen Y Recruitment Insider: Behind the scenes with Kobi Gulersen at MasterCard Canada

Did you miss our Gen Y Recruitment Insider event last week? Don’t worry. We’ve summarized the top tips from our first two Gen Y Recruitment Insider presentations.

Yesterday we published the main messages from Nancy Moulday’s presentation, and today we’re egg-cited to bring you the key points from Kobi Gulersen’s presentation on the innovative MasterCard Canada summer intern campaign.

Kobi Gulersen, Director of Digital Marketing, MasterCard Canada

Kobi Gulersen, Director of Digital Marketing, MasterCard Canada

The project

For the first time, MasterCard Canada decided to hire summer interns. It made the job application process a contest, and the prize was employment. Students were required to use social media to submit a cover letter, résumé and the URL to an original online creative component (video, photo, website, etc.).

Recruitment from the marketing perspective

As a marketer, Kobi had a new take on the recruitment process. He approached the process like an ad campaign, selling the MasterCard brand to a social media savvy student audience.

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Gen Y Recruitment Insider: Behind the scenes with Nancy Moulday at TD Business Banking

Did you miss our Gen Y Recruitment Insider event last week? Don’t worry. We’ve summarized the top tips from our first two Gen Y Recruitment Insider presentations.

Nancy Moulday, Manager Recruitment, TD Business Banking

Nancy Moulday, Manager Recruitment, TD Business Banking

Check out the main messages from Nancy Moulday’s presentation, where she shared some of the most successful tried, tested and true recruitment strategies – as well as the emerging digital ones – that she employs at TD Business Banking.

The evolution of the recruitment process

With more than 20 years of experience in the recruitment industry, Nancy has seen the company transition from paper resumés and fax machines to using TalentEgg and social media.

The need for student recruitment is there

TD Business Banking has hired 700 people in the last three years and about 60% were student or new grad hires. In order to hire such a large quantity of students and recent grads, Nancy focused on constantly keeping them engaged through on-campus and online activities.

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Photos – Gen Y Recruitment Insider: Behind the Scenes with MasterCard and TD Business Banking

Last Thursday, TalentEgg hosted the first event in our Gen Y Recruitment Insider series, featuring presentations from TD Business Banking and MasterCard.

The Gen Y Recruitment Insider series by TalentEgg is designed to give Canadian recruitment professionals an inside look at the most successful Gen Y focused recruitment and branding campaigns executed by their peers. At each event, attendees have the opportunity to discuss these campaigns as well as forthcoming developments in digital and social media as they pertain to student and new grad recruitment.

Nancy Moulday, Manager Recruitment at TD Business Banking, and Kobi Gulerson, Director of Digital Marketing at MasterCard Canada, shared the behind-the-scenes of their very different but effective styles of recruitment.

We’d like to thank everyone who came out on Thursday and we sincerely hope you had a great time! It was a full house and we had a fantastic turn out, especially considering it was the night before a long weekend.

Couldn’t attend? Stay tuned for blog posts this week featuring the key takeaways from Nancy and Kobi’s presentations as well as our survey findings that indicate some interesting recruitment and marketing trends for the next year.

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Signals of potential, the AMS elections and Tyler Turnbull

As I browsed through my Twitter feed yesterday morning, a tweet about my alma mater, Queen’s, came through, and I was compelled to click because it mentioned, a) a Cee-Lo parody, and b) the AMS (student council) elections.

The Twitter link took me to an article called “Who casts the first stone…“, highlighting a hilarious video that Team SDL made as part of their campaign for AMS executive this year. I was very impressed – it’s funny, energetic, and lets you see a very human side of Team SDL.

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