Photos – Gen Y Recruitment Insider: Behind the Scenes with MasterCard and TD Business Banking

Last Thursday, TalentEgg hosted the first event in our Gen Y Recruitment Insider series, featuring presentations from TD Business Banking and MasterCard.

The Gen Y Recruitment Insider series by TalentEgg is designed to give Canadian recruitment professionals an inside look at the most successful Gen Y focused recruitment and branding campaigns executed by their peers. At each event, attendees have the opportunity to discuss these campaigns as well as forthcoming developments in digital and social media as they pertain to student and new grad recruitment.

Nancy Moulday, Manager Recruitment at TD Business Banking, and Kobi Gulerson, Director of Digital Marketing at MasterCard Canada, shared the behind-the-scenes of their very different but effective styles of recruitment.

We’d like to thank everyone who came out on Thursday and we sincerely hope you had a great time! It was a full house and we had a fantastic turn out, especially considering it was the night before a long weekend.

Couldn’t attend? Stay tuned for blog posts this week featuring the key takeaways from Nancy and Kobi’s presentations as well as our survey findings that indicate some interesting recruitment and marketing trends for the next year.

The Gen Y Recruitment Insider: Behind the Scenes with MasterCard and TD

Lauren took the stage for a while to chat about TalentEgg and introduce the speakers

With more than 20 years of experience in recruitment with TD Bank, Nancy has seen campus recruitment trends come and go, and has earned one of the strongest recruitment brands in Canada. She shared some of the most successful tried, tested and true recruitment strategies – as well as the emerging digital ones – that she employs at TD.

Some of the attendees networking in between Nancy and Kobi’s presentations

In March 2011, MasterCard launched the most ambitious social and digital media campaign we’ve seen to date that included a creative takeover of TalentEgg.ca. Kobi shared his experience developing and executing the MasterCard Canada Summer Internship campaign, as well as some of the most interesting applications they received.