Bringing his extensive global experience back to Toronto, Tyler Turnbull shared his recommendations for best practices in digital and online campus recruitment, and also provided a few examples of incredible employer branding campaigns from The British Army and the Royal Bank of Scotland (RBS).
TalentEgg Trends
Today’s Talent, Tomorrow’s Leaders
Knowledge Hub For Employers, Career Educators And CoachesCategory: Employer branding (page 29 of 32)
Conference preview: How Bayer CropScience created an internship program with a 99% satisfaction rate
For many organizations, internships and co-op work terms are important not only for getting day-to-day work done but also for evaluating and preparing students for entry level roles, as well as building a strong employer brand on-campus.
The key to achieving those goals is, of course, to provide a great experience, but it can be difficult to adjust your program unless you know exactly what’s working and what’s not. Collecting feedback from students about their internship or co-op experience with your company, therefore allows you to identify successes and failures each year.
This information is vital to any company as “satisfied workers are engaged workers” says Tara Fowlie, HR Business Partner at Bayer CropScience.
At the end of last week, PwC released a comprehensive study on how millennials (those born between 1980 and 1995, for the purposes of the study – also known as Generation Y) view and impact the workplace.
The firm says NextGen is the largest global generational study ever conducted, featuring the results of more than 40,000 responses from millennials and non-millennials alike in 18 global territories.
As Canada’s demographics continue to shift, and more and more Baby Boomers retire, employers will be forced to compete for a much smaller, much younger talent pool – Generation Y.
Although an aging workforce has historically been a problem in natural resource industries like mining and oil and gas, the issue is becoming more prevalent in other industries now too, such as insurance and financial services.
You know what they say: the first step is admitting you have a problem. But then what?
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