Category: Campus career website (page 1 of 5)

Exclusive Insights: 2023 #TEAwards Survey

During our 2023 TalentEgg Virtual National Recruitment Excellence Awards & Conference, we conducted several live surveys – to try and gather insights relating to the workplace and recruitment trends. We surveyed over 90 attendees consisting of recruiters, career coaches and educators. Here are the trends we discovered and the insights you should note.

IMPORTANCE OF MENTAL HEALTH INITIATIVES IN THE WORKPLACE

In today’s world, the significance of mental health in the workplace cannot be overstated. When we asked attendees if their leadership could benefit from additional training in supporting employee mental health and wellness, an overwhelming 100% responded with a resounding “yes.”

This statistic shows that mental health initiatives are in high demand amongst working professionals and that employers, schools and career centers want to continue to grow their mental health initiatives and create a safe and welcoming environment for all students, new grads and working professionals. That’s why we created our new Mental Health & Psychological Safety In The Workplace Master Certificate Program on our TalentEgg eLearning Academy site. With these courses designed for managers and team leaders, you can build a psychologically safe workplace where employee mental health is a high priority.

This 10-course Master Certificate Program, developed by leading psychologists and mental health professionals, explores the many facets of workplace mental health. Clinicians will guide managers, leaders, and HR representatives on best practices and strategies for fostering psychological safety and well-being at work. The interactive modules explain the many aspects of workplace mental health, and clinicians provide clear guidance on optimally addressing these delicate and complex issues in a work setting.

Move your organization forward and build the foundation for a psychologically safe workplace where mental health and wellness are a core value and a lived experience for your employees.

EMPOWERING DIVERSITY, EQUITY AND INCLUSION IN THE WORKPLACE

Researching companies’ diversity, equity, and inclusion policies and initiatives before applying has become routine for students, recent graduates, and working professionals. That’s why it is essential for employers to invest in DEI initiatives like DEI training. We asked attendees, “Do you think more DEI training should be offered in your workplace?” 100% of the respondents said yes.

This stat shows that there is an increasing demand for DEI training. That’s why we at TalentEgg have released our Diversity, Sensitivity, and Inclusion: Promoting Anti-Discrimination and Equity in the Workplace course on the TalentEgg eLearning Academy website.

We understand the importance of placing your brand at the forefront of all your endeavours. With this in mind, the TalentEgg eLearning Academy offers a white-label custom-branded version designed to seamlessly integrate into your existing onboarding training, reflecting your unique employer brand identity. Our comprehensive offering allows complete customization and branding of the courseware, ensuring a cohesive and tailored learning experience for your employees, putting your brand front and centre.

Once you invest in DEI initiatives, amplifying them is vital. That’s why we asked the question, “Do you think targeted DEI Eblasts sent to DEI student clubs and associations would support your diversity recruitment?” 93% of respondents said that DEI eblasts would support their diversity recruitment.

This statistic is the reason why we are rolling out our DEI Eblasts. Our specialized TalentEgg DEI Eblasts offer an even more focused approach to reaching the precise target audience of diverse young talent. By utilizing our extensive database comprising over 1000+ DEI clubs and student associations from 30+ universities and colleges across Canada, our exclusive and one-of-a-kind TalentEgg DEI Eblasts, allow your organization to strategically target specific equity-seeking or underrepresented groups, including 2SLGBTQ+, BIPOC groups, marginalized communities, women-led organizations, and disability-focused organizations. This focused approach ensures that your DEI messaging reaches the intended audience precisely and maximizes your promotional efforts’ impact while helping you accelerate your diversity hiring efforts! Inquire here to learn more.

SOFT SKILLS ARE CRITICAL SKILLS; DOES YOUR YOUNG TALENT HAVE THEM?

Our 2023 Guide to Recruitment highlights how imperative soft skills are for the career success of students and new graduates. When attendees were asked, “Do you think Soft Skills are critical for young talents in the workplace?” 100% of respondents agreed. When we asked them if they believed their company should invest in Soft Skills Training, 100% of the respondents also answered “yes.”

The urgency to equip students and new grads with the necessary soft skills for the workplace is apparent. It is essential to take immediate action to secure career success for your young talent. That’s why we have continued to grow our TalentEgg eLearning Academy.

TalentEgg’s eLearning Academy offers courses that teach introductory workplace soft skills for students and new grads making the school-to-work transition to enter their first internships, coops or full-time jobs, and intermediate soft skills to help young working professionals thrive on the job and advance in their careers. With an investment in soft skills, you will gain better-prepared, more effective and confident employees while increasing employee engagement and reducing turnovers. It’s a win-win for both your young talent and your company. There is no better time to invest in your talent’s soft skills. Contact us to get your custom-branded version of the TalentEgg eLearning Academy soft skills courses to fit seamlessly into your other onboarding and professional development courseware to help your new hires and existing employees be the best career professionals they can be.

From our extensive experience working with employers, students, and recent grads, we learned there is frequently a skills gap in students leaving school to enter the workforce successfully. We help employers address this gap through two specialized TalentEgg Academy eLearning Programs: Backpack to Briefcase: Introduction to Workplace Soft Skills and Briefcase to Boardroom: Intermediate Soft Skills to Advance Careers.

VIRTUAL METHODS OF ENGAGING YOUNG TALENT

In the modern recruitment era, online and digital methods are crucial to bringing on young talent. During our “Students & Grads’ Career Wishlist for 2023” panel, we asked industry professionals and recruiters their most effective virtual methods of engaging with students and young talent. The most common responses were “Virtual Career Events / Info Sessions” and “Social Media.”

In 2023, we found that 19% of students went to no virtual career events this year, and 30% went to zero in-person career events. We identified one primary reason for their limited attendance at career events. They expressed a lack of interest and knowledge in the career fairs and events that were available to them.

This fact shows that marketing is vital to the success of your event. So it’s crucial to promote your events and publish them on as many websites and social media platforms as possible for search engine optimization (SEO) purposes and to expand your reach to as many students and new grads as possible. If you are having trouble getting Gen Z to sign up for your events, you should utilize our Unlimited Event Postings, included as an essential element of our TalentEgg Annual Campaigns.

The other most effective way to engage with students and new grads is through social media. At TalentEgg, we have invested substantially in the past year to enhance our follower count, increase impressions, and drive engagement to new heights. Using TalentEgg’s social media channels, followed by students and grads actively looking for jobs, is a great way to build your followers among your target candidates and support your campus recruitment outreach.

TalentEgg also offers various social media services to our clients that aid in boosting engagement and reaching Gen Z talent. These services include TalentEgg Social Media Takeovers for Instagram, TikTok and LinkedIn, TalentEgg Shorts, TalentEgg Social Media Promotion, TalentEgg Social Media Ads, and more. Inquire here to learn more.

Congratulations to the Winners of the 2023 TalentEgg National Recruitment Excellence Awards and Conference!

June 8, 2023 / Andrea Lopez / 0 Comments

We are proud to announce this was our 12th year hosting the annual TalentEgg National Recruitment Excellence Awards and Conference, and this year’s event was our best yet!

On June 7th, several top campus recruitment professionals and organizations from all across Canada joined our virtual event to celebrate top employers and learn the new must-know recruitment trends of 2023. This year, our conference discussed the long-term adoption of digital content for recruitment and talent management and the best virtual strategies to attract top young talent.

We also shared some incredible insights from our 2023 TalentEgg Student & New Grad survey and shared our annual student and new grad Guide to Recruitment. The 2023 TalentEgg Recruitment Guide is available to download here.

Following weeks of anticipation, we proudly announced the distinguished recipients and winners of the 2023 TalentEgg National Recruitment Excellence Awards during the event. The numerous exceptional applications submitted by leading and notable Canadian employers, educational institutions, and career centers did not make it easy for our esteemed student judges. However, they discreetly selected a few fantastic winners for their exceptional work and remarkable creativity.

Congratulations to the winners and finalists of the TalentEgg Awards 2023, and a sincere thank you to all the professionals who participated in this event!

2023 TalentEgg National Recruitment Excellence Awards Winners

Congratulations once more to the winners, and thank you to all the applicants and finalists!

Thank You to Our Incredible Sponsors, Panelists and Attendees!

We also wanted to thank our sponsors, panellists and everyone who attended the event. Thank you for supporting us. The conference would not be possible without you!

We hope to welcome you next year for the 13th Annual TalentEgg Recruitment Awards and Conference. Have a safe summer and fall recruitment season!

Visit talenteggtrends.ca for more up-to-date employer, school and career centre news, tips and information!

Exclusive Insights Live from our 2022 #TEAwards Surveys

July 20, 2022 / Gimena Machado / 0 Comments

Over 80 recruiters and industry professionals attended our 2022 TalentEgg Awards and Conference to celebrate the best recruitment practices among students and recent grads. During the virtual event, we conducted several surveys to uncover exclusive insights into the future of recruitment and the workplace.

EMPLOYEES ARE HAPPY WITH HYBRID AND REMOTE WORKPLACES

We asked recruiters and industry professionals questions: “What kind of workplace do you have?” and “What is the best part of your new workplace model?” 5% responded “In Office”, 36% responded “Remote”, while 59% responded “Hybrid”. Regarding the best part of their new workplace model, most respondents are happy about the comfort of working from home while still being able to connect with colleagues. In the post-pandemic aftermath, hybrid workplaces are the newest trend that will become the new normal.

SOFT SKILLS ARE THE NEW CRITICAL SKILLS

In our Guide to Recruitment 2022, we empathize the importance of soft skills for the career success of students and new graduates. We asked our awards and conference attendees to tell us if they think “soft skills are critical for young talents in the workplace?” All respondents said “Yes.” When we asked them if they believe their company should invest in Soft Skills Training, all respondents said “Yes” too.

Students’ hard skills are learned in the classroom, whereas soft skills come from experiences, group projects, and daily interactions, which people must go out of their way to develop. Soft skills make for a healthy working environment, drive positive change, help solve problems more efficiently, increase sales and help improve employee retention.

Before the pandemic, students and grads expressed their need for additional training before entering the workforce and continued learning opportunities. Therefore at TalentEgg, we are egg-cited to excited to announce the launch of our E-Learning Platform. TalentEgg’s eLearning Academy offers courses that teach introductory workplace soft skills for students and grads and intermediate soft skills to advance careers. These courses support Canada’s top talent’s school-to-work transition and early career development. To learn more about our eLearning Academy and Soft Skills, download our Guide to Recruitment 2022.

THE DEMAND FOR TAKING ACTION ON DIVERSITY, EQUITY, AND INCLUSION IN THE WORKPLACE

It is now a habit for students, recent graduates, and working professionals to research each company’s diversity, equity, and inclusion policies before applying. We asked attendees, “What is the most important DEI initiative in your workplace?” Among the answers were “having appropriate hiring practices in place,” “accessible website,” “ERG,” and “inclusive recruitment strategies,” to name a few. If you are a recruiter or HR professional, sit down with your company leaders and discuss practical ways to integrate diversity and inclusion into the workplace.

Social media, blogs, and websites are great for promoting your DEI initiatives, but it can sometimes be hard to target those initiatives to the audience you intend to promote. That’s why coming soon to TalentEgg; we will be offering DEI eblasts. These eblasts will be targeted and sent to DEI clubs in over 30+ universities and colleges across Canada.

If you’re unsure of what implementing diversity and inclusion initiatives or training in the workplace may look like, we at TalentEgg are here to help you take that first step. We have a whole chapter on Diversity, Equity, and Inclusion in the workplace, in our Guide to Recruitment 2022.

NEW TRENDS FOR THE FUTURE OF CAMPUS RECRUITMENT

Due to the many options for recruiters, it can be challenging to choose where to put your campus recruitment efforts. When we asked attendees: “Do you think your campus recruitment strategies were up to date and effective in attracting young talent?” 57% of respondents answered with a “Yes” while 43% answered with a “No.” When we asked them, “Do you think your company should invest in new strategies to attract young talent?” all respondents agreed that their organizations should implement new strategies.

For many employers, a meaningful way to showcase their employer brand and capture students and recent grad’s attention is through events. Workplaces increasingly shifted to digital events during the pandemic, and this is a trend we believe is here to stay. Having your employer brand online is also critical to capture the attention of students and new grads.

Students and new grads overwhelmingly look for jobs on job board websites. Centralizing your organization’s recruitment efforts on job boards like TalentEgg is essential to developing and growing your employer brand beyond your career website to meet job seekers where they are. TalentEgg is not just a job board; we are also an employer branding platform to help you build and amplify your brand with hundreds of thousands of new grads and students.

But besides job boards, social media is by far the best way to engage students and new grads. Due to the rise of TikTok as the new preeminent platform, the digital landscape has dramatically changed. Successfully reaching students and recent grads on social media platforms requires a lot of work and time. Therefore, TalentEgg has invested heavily in the past year on Instagram and TikTok to enable our clients to use our TalentEgg platforms to access a broad audience of students and recent grads.

We are happy to announce that TalentEgg now offers TikTok Takeovers. During these TikToks, your organization can access TalentEgg’s TikTok account for one week, helping showcase your employer brand.

In addition, we are also launching TalentEgg Shorts, a video series showcasing your employer brand to help you grab students’ and new grads’ attention. With the fast pace and engaging graphics and music of our TalentEgg Shorts, the videos will be jam-packed with information while keeping them tight, concise and compelling. To learn more about our TikTok Takeovers and TalentEgg Shorts, download our Guide to Recruitment 2022.

THE CONTINUING IMPORTANCE OF MENTAL HEALTH IN THE WORKPLACE

Finally, mental health initiatives and awareness have gone a long way in the past few years, but much work still needs to be done. We asked our awards and conference attendees to tell us, “Do you think your employer provides sufficient mental health and wellness support?” The most common answer was “Yes.” We asked them, “Do you think your leadership would benefit from more training in supporting mental health and wellness of their employees?” 100% of respondents said “Yes.”

Workplaces can play a crucial part in mandating positive mental health for their workers. Furthermore, students and graduates report that mental health support at work is an essential factor in deciding where they want to work.

Here at TalentEgg, we realize that mental health training is in high demand amongst students, new grads and working professionals. We also know that as employers, schools and career centers, you want to continue to grow your mental health initiatives and create a safe and welcoming environment for all students, new grads and working professionals.

That’s why we created our new Mental Health & Psychological Safety In The Workplace Master Certificate Program on our TalentEgg eLearning Academy site. With these courses designed for managers and team leaders, you can build a psychologically safe workplace where employee mental health is a high priority.

For more trends on recruitment, the new digital recruitment word, and a glimpse of the future of the post-pandemic workplace, check out our Guide to Recruitment 2022 package, brought to you by our team at TalentEgg.

Meet Our New Director of Partnerships and Operations: Rachel Evans

June 28, 2022 / Rachel Evans / 0 Comments

We are delighted to welcome Rachel Evans to the TalentEgg team. As the Director of Partnerships and Operations, she brings a wealth of experience in talent acquisition, recruitment marketing and employer branding. We interviewed Rachel to learn more about her experience and how it can support employers and career educators.

Q: Why did you decide to join TalentEgg?

What attracted me most was the critical role TalentEgg plays in connecting tomorrow’s workforce with great employers and the support TalentEgg offers employers to extend brand awareness, reach, and connection with students and those early in their careers.

I was also a previous client of TalentEgg, working as a recruitment marketing advisor with Shell Canada, where I led talent attraction for students and new graduates nationwide. My experience with the TalentEgg team was exceptional, and the company’s growth has been impressive. While TalentEgg started many years ago as a job board with digital advertising, the company has grown to offer comprehensive employer branding and talent attraction services, enabling employees to use TalentEgg as an extension of their campus recruitment teams.

Q: Can you tell us more about your background in employer branding, recruitment marketing and talent acquisition?

As mentioned, I led recruitment marketing for Shell Canada, and I have had the opportunity to participate in employer branding and talent acquisition throughout my career as a marketing professional. I recently came from the talent acquisition industry, where I led marketing and communications for a technology company that enabled talent pools. In that role, I was a speaker on employer branding best practices. I consider recruitment marketing no different than traditional B2C marketing, with the product being the career within the organization and the consumer being the student/new graduate. Applying tried and tested marketing principles to talent attraction is quantifiably better than not adopting these best practices.

Q: Why is employer branding important now more than ever?

Employer branding is essential as businesses recover from the pandemic. Many employers stopped or scaled down their employer brand and talent attraction spend, which has resulted in reduced brand awareness among students and new graduates. With Boomers leaving the workforce in unprecedented numbers, organizations have a significant gap to fill. In a hyper-competitive talent attraction landscape, the only way to differentiate your organization is with a strong employer brand and presence in the market, intersecting young people with where they are physically and digitally.

Q: What are your plans to support TalentEgg’s partners?

I am excited to support employers with their talent attraction strategies and employer brand to help connect them with great students and new graduates. I see a significant opportunity to partner collaboratively to extend existing services, including co-marketing and branding initiatives during campus events that show institutions are committed to connecting their students and new grads with employment opportunities.

TalentEgg also has a suite of e-learning courses that may be of interest to all of our partners. These professionally produced courses teach soft skills needed in the workplace that are often lacking in young people. These courses are incredibly cost-effective and could be an excellent addition to the services already offered by post-secondary institutions and employers struggling to close this gap within their workplace.

Q: How can TalentEgg’s partners (employers, career centers, career educators) get in touch with you?

Reach out anytime by email at: rachel@talentegg.ca connect with me on LinkedIn! I look forward to working together!

TalentEgg Trends

Today’s Talent, Tomorrow’s Leaders

Category: Campus career website (page 1 of 5)

Sign Up to our Newsletter

About TalentEgg Trends

TalentEgg