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How to Attract the Right Candidates to Your Job Postings

In today’s fast-paced and ever-evolving job market, attracting and retaining top talent is crucial for the success of any organization. As employers, recruiters, and career centers, it’s essential to provide valuable resources and opportunities for career development to help new grads and students thrive. Let’s explore how you can revolutionize your approach to talent acquisition and engagement by utilizing best practices for career development.

Comprehensive Job Postings

Do you need help attracting the right candidates with your job postings? Crafting an effective job posting is crucial to attracting top talent and ensuring a successful recruitment process. Here are some valuable tips for enhancing job postings and reaching qualified candidates. 

  1. When creating a job posting, clearly outline the essential responsibilities and qualifications. Be concise and specific, ensuring that potential candidates can easily understand what is expected of them in the position.
  2. Highlight the unique aspects of your company culture and the opportunities for professional growth. Job seekers are interested in the job itself, the overall work environment, and the potential for career advancement.
  3. Leverage job posting assessment tools to ensure clarity, accessibility and collaboration with diverse voices, attracting a wide range of qualified candidates.

Optimizing Your Employer Branding

An effective strategy for writing a compelling job posting is to focus on employer branding. You can captivate top talent by showcasing an authentic company culture and providing insights into growth opportunities. Successful employer branding is an ongoing process that involves adapting to changing trends and student aspirations. 

  1. Seek feedback and stay attuned to evolving student and new grad preferences to create an appealing employer identity. By aligning with the aspirations of today’s students, your employer brand will resonate more effectively, attracting candidates who are an excellent fit for your organization.
  2. Showcase your company’s unique culture and values and engage with top talent through tailored content. TalentEgg provides a comprehensive solution for enhancing and amplifying your employer brand. With a dedicated employer profile space, social media promotion, paid advertisements, customized content creation, and more, you can leverage TalentEgg’s platform to elevate your employer brand and connect with the right candidates for your organization.

Networking and Recruitment Events

Networking with students and new grads is vital to attracting your ideal candidates.

  1. Encourage your team to focus on building authentic relationships during networking and recruitment events. Instead of promoting job opportunities, engage in meaningful conversations to understand candidates’ aspirations and career goals. This approach establishes a positive impression and increases the likelihood of attracting top talent who resonate with your company values.
  2. Consider hosting engaging presentations or workshops that showcase your company culture and values when participating in events. Create memorable experiences that leave a lasting impression on attendees. This proactive approach highlights your organization’s strengths and sets you apart from other employers, making your company more attractive to potential candidates.
  3. Promote your virtual and in-person career fairs, webinars, and networking events. TalentEgg provides a platform for employers to connect with students and recent graduates in dynamic and engaging environments. TalentEgg’s innovative solutions enable companies to showcase their unique offerings, fostering genuine connections with talented individuals. 

Visit TalentEgg today! There’s no better place to share your recruitment message and job opportunities to reach the best Gen Z talent.

Fidelity: The Focus on Talent, Well-Being and Diversity

Fidelity Canada is part of the broader group of companies collectively known as Fidelity Investments, one of the world’s largest providers of financial services. An industry-leading investment firm, Fidelity Canada’s mission is to empower Canadians to achieve their financial goals quicker than they ever imagined.

TalentEgg was given an exclusive opportunity to speak with Diana Godfrey, the Senior Vice President of Human Resources & Corporate Affairs at Fidelity. We received an inside perspective regarding Fidelity’s company culture, mental health resources, student initiatives, the importance of DEI, and so much more.

Before starting her 20+ year career at Fidelity, Diana worked in various marketing and accounting roles. HR work was her forte at the company for most of her tenure. As the company evolved, so did her role, allowing her to work with various groups. Recently, she took on Corporate Affairs in addition to HR, expanding opportunities for collaboration amongst a diverse team.

Fidelity

Diana Godfrey, the Senior Vice President of Human Resources & Corporate Affairs at Fidelity

Initiatives for Young Professionals at Fidelity

Fidelity places high value on their student program and recognizes the importance of developing the next generation of talent. Diana was eager to share more details about this prolific program.

“Fidelity’s student program is designed to provide hands-on work experience coupled with personal development workshops to help set students up for success when they graduate,” she shared. “Students and new grads can find themselves in roles where they are contributing impactful work for the company. We’re lucky to have so many of our students become full-time employees once they graduate.”

It should be noted that Fidelity offers high-level workshops for their young employees. They range from more technical skills like Microsoft Excel to developing soft skills like emotional intelligence training and everything in between. Diana also touched on the importance of teaching the ins and outs of the investment world, along with financial wellness and investment literacy.

“To reinforce Fidelity’s commitment to financial wellness, we offer students product study groups to learn about the investment industry at large,” she adds.  “This is imperative to the success of not only our students, but all our employees.”

This plethora of resources highlights Fidelity’s stake in its young workforce. Their commitment to furthering this group’s skill base and professional development is extraordinary.

“We recognize the immense value that students and young people bring to our organization,” adds Diana. “With endless opportunities for their impact and to help grow and evolve our business, we’re committed to keep growing our diverse student community.”

Student and New Grad Opportunities

After delving into the student program, what sort of opportunities can students and new grads expect at Fidelity?

Those who come to Fidelity for a co-op term will often opt in for a future term. For these future terms, students can work with different teams or areas of business. The “rotational student program” is an excellent opportunity for young employees to learn more about the company, while testing different roles to see where they fit best.

“We see our co-op program as a ‘rotational program,’ where students are encouraged to return for multiple placements, though always in different business groups.”

Diana took this further, “We offer several avenues for students to learn new skills, gain new insights, and get exposure that can inspire current and future aspirations.”

She highlighted several critical initiatives for students and new grads at Fidelity. Q&As, case competitions, and mentorship programs, to name a few.

Fidelity recently launched an investment literacy video series called Money Gains, which targets high school students and teaches the fundamentals of investing through relatable examples. Diana also told us they host the “Fidelity NextGen Women’s Summit,” an annual event for women in university to learn about Fidelity through workshops, panels and more. Fidelity strives to create a workplace where the opportunities are endless for students and new grads.

How Fidelity Measures Success

As our talk progressed, we discussed what defines success for an employee at the company, as well as making sure employees’ voices are heard.

“One of the biggest ways we define success as an employer is to actively listen to employees and base future decisions on what’s most important to them,” she says. “Two-way communication is so important in achieving our goals collectively.”

Employee engagement surveys, employee feedback surveys, “town halls,” and quarterly meetings are vital for gauging employee success, answering their questions, and ensuring their voices are heard.

One innovative program Diana highlights is Fidelity’s “Voice of the Employee.” The program “encourages employees to submit ideas that can help improve and streamline the business. All ideas are reviewed by a committee with representation across the business, and those selected for implementation qualify for monetary rewards.”

Diana adds that this program has expanded to gather feedback on its new dynamic working program, Fidelity’s hybrid working model, and corporate sustainability. These strategies ensure all employees are content and working to the best of their abilities.

Fidelity’s Dynamic Working Program

Post-pandemic, there have been many conversations about returning to the office, staying remote, or opting for a hybrid model. Hearing from Diana on this matter and Fidelity’s dynamic working program was fascinating.

This hybrid model was launched in September 2022 to improve the employee experience. Fidelity works with their employees to find the best schedule for them.

“Depending on an individual’s role and the needs of their team, department and the business, working with their managers, employees can determine a working pattern that incorporates visits to the office and working from home,” Diana shared.

But that’s not all. Renovated offices, enhanced cleaning, desk booking, employee lockers, “treat days,” catered lunches, Gen Z social and networking events and on-site baristas, are just some of the perks employees can enjoy in office. She also stressed the importance of maintaining a healthy work-life balance for Fidelity’s employees.

This program has been an enormous success for its employees, Diana discloses.

“Fidelity Canada employees have adjusted exceptionally well to our future of work program.” In fact, they’ve been recognized by Benefits Canada, winning their award for Future of Work Strategy.

Mental Health Initiatives at Fidelity

In the modern workplace, the focus has shifted to promoting well-being and mental health. More and more initiatives are coming to the workplace to improve mental health as the demand for it grows.

What strides is Fidelity making to prioritize mental health in the workplace? “The strength of Fidelity Canada relies on us supporting employees in the form of physical and mental health to be their best,” Diana divulges. 

Upon diving more deeply, we discovered plenty of initiatives and resources in place for employees at Fidelity. 

Discounted gym memberships, counselling, benefits, and various mental health training, amongst many other progressive initiatives, are in place at Fidelity.

“We’re also committed to reducing mental health-related stigmas and continuously fostering an environment of well-being and inclusivity.”

A significant point Diana circled back to was the importance of work-life balance at Fidelity. Flexible work schedules, paid family care leave, and programs for future retirees, amongst many more initiatives, are in place.

Diversity, Equity and Inclusion Initiatives at Fidelity

While discussing prevalent issues in the modern workforce, DEI (diversity, equity and inclusion) was brought to our attention.

DEI is a significant priority in the workplace. Diana concurs and says Fidelity is committed to DEI and would say it’s one of Fidelity’s greatest strengths.

“At Fidelity, we prioritize diversity, equity, and inclusion to create an environment where every employee feels like they belong,” she continues. “A diverse team means having different viewpoints, which leads to better decision-making.”

Continuing on this topic, the issue of unconscious bias in the hiring process became apparent. Diana discussed several actionable steps Fidelity has taken to ensure that their hiring practices are unbiased and fair to all.

They employ proven methods to mitigate hiring bias, including gender-neutral and inclusive job postings and evaluating candidates solely based on their skills rather than personal characteristics. Diana adds that their hiring managers undergo training on unconscious bias and managing bias in the hiring process to actively promote fairness and inclusivity in their recruitment procedures.

Diana feels this training is imperative to unbiased hiring. “By providing our hiring managers and talent acquisition professionals with this training, we help them recognize and mitigate any unconscious biases that may impact their decision-making.”

“Diversity, equity and inclusion are more than just buzzwords; it is not just a policy or checklist, it’s at the core of who we are. It makes our workplace better for everyone and makes us a better company.”

Final Sentiments

Before we ended our discussion, Diana wanted to share a last sentiment about what it means to her to work at Fidelity.

Diana closed out our discussion by sharing, “it’s a privilege to be part of an organization who cares about their employees, clients and the communities we live and work in,” she states, “We’ve established a strong people-centred culture that delivers an employee experience where everyone feels valued, included and well supported, which sets us apart as a top financial services provider and employer.” 

To learn more about how Fidelity approaches careers, you can visit: Fidelity

 


Visit talenteggtrends.ca for more up-to-date employer, school and career centre news, tips and information!

Top 5 Ways Today’s Career Educators Can Help Post-Secondary Students

In today’s highly competitive job market, transitioning from post-secondary education to a successful career can be challenging for many students. However, the guidance and support of dedicated career educators can transform these challenges into opportunities for growth and achievement. Here are the top five ways career educators can help post-secondary students navigate their paths to success.

Personalized Career Counseling

A personalized approach allows career educators to listen attentively to students’ aspirations, strengths, and goals, paving their road to success. Career educators gain profound insights into their students’ unique talents and aspirations through individual appointments. They provide tailored guidance and meaningful support throughout the student’s academic and professional journey.  Having a personalized approach empowers students to make well-informed decisions about their career paths and educational pursuits.

Resume Building and Interview Preparation

Crafting a compelling resume and acing interviews are pivotal skills students must master to thrive in the job market. Career educators become invaluable mentors in this regard, assisting students in creating impactful resumes that effectively showcase their achievements and potential. A resume workshop should be organized or recommended to cover topics such as proper formatting, organization, and relevant keywords to include. Moreover, suggesting mock interview sessions to your students provides constructive feedback to help them hone their communication and presentation skills. This comprehensive approach ensures that students are well-prepared to leave a lasting impression on potential employers.

Networking and Industry Insights

Career success is often contingent on establishing a solid network of professional connections and keeping current on industry trends. Career educators should actively promote networking opportunities, encouraging students to interact with industry professionals, alums, and potential employers. Additionally, recommend workshops and seminars featuring seasoned professionals offering valuable insights into industry trends, skills, and available job opportunities. By encouraging these interactions and sharing industry insights, career educators enable students to stay ahead of the curve and make informed decisions about their career paths.

Skill Development and Professional Growth

Academic accomplishments are essential; however, possessing diverse soft and technical skills is crucial for career success. Career educators act as skill development facilitators, identifying areas for improvement and recommending relevant training or courses to bridge skill gaps. By emphasizing the importance of continuous learning and professional development, they instill a growth mindset in students, enabling them to embrace challenges, adapt to changing circumstances, and seize new career opportunities.  At Talentegg, we understand the importance of providing students with the needed support for a smooth school-to-work transition. This is why we offer E-learning courses to enhance your student’s soft skills and expand your career educator tool kit. With our comprehensive course offerings and user-friendly interface, TalentEgg’s E-Learning platform can be invaluable in empowering students with the skills and knowledge they need to succeed in today’s competitive job market.

Emotional Support and Resilience

Embarking on a career journey can be emotionally challenging, with students facing stress, uncertainty, and occasional setbacks. Career educators should provide not only academic guidance but also much-needed emotional support. They cultivate a positive and encouraging environment, instilling a sense of self-belief in their students. This emotional support, combined with resilience-building strategies, equips students to face challenges with confidence and determination, strengthening their mental well-being and fostering their capacity to persevere in adversity.

Conclusion

In brief, career educators are indispensable in shaping post-secondary students into confident and prepared professionals. They equip students with the tools to excel in their careers and instill a lifelong learning mindset. As the job market evolves, career educators remain instrumental in guiding students through their academic journey and empowering them to thrive in a competitive professional world. With their unwavering support and guidance, students can navigate their paths to success with clarity and determination.

5 Things Every Career Educator Needs To Know

As the world continues to evolve rapidly, the role of career educators becomes vital to the success of young professionals. They are crucial in guiding and supporting students in their career development journey. However, career educators must stay up-to-date with the latest trends and strategies to fulfill this role effectively. Here are five key things every career educator should know to help students thrive in today’s competitive job market.

Industry Insights and Labor Market Trends

A career educator’s greatest strength is their extensive knowledge of industry insights and labour market trends. Understanding diverse industries enables educators to guide students with timely information on sought-after jobs, emerging fields, and valuable skills. This knowledge empowers educators to help students make informed career decisions and acquire skills essential for meeting market demands.

Technology and Digital Skills

In today’s digital age, technological proficiency is no longer an option but necessary for career success. Career educators must familiarize themselves with the latest technology trends, tools, and platforms used in various industries. This will allow them to educate students on essential digital skills such as coding, data analysis, social media management, and digital marketing. By equipping students with these skills, educators empower them to navigate the digital landscape and seize opportunities in the digital economy.

Career Exploration and Personal Branding

Career educators aim to help students explore different career options and discover their passions and interests. They assist students in conducting self-assessments, identifying their strengths and weaknesses, and aligning them with potential career paths. Additionally, educators should guide students in building their personal brand by developing their resumes, creating online portfolios, and leveraging networking opportunities. Teaching students how to market themselves effectively can significantly enhance their employability and competitiveness in the job market.

Networking and Mentorship

Networking is vital in career development, and educators must emphasize its importance to students. Educators can help students build and expand their professional networks by informing them of networking events. This will facilitate connections with alumni and industry professionals and encourage participation in relevant industry associations and conferences. Furthermore, it is essential to promote mentorship programs that connect students with experienced professionals who can provide guidance, support, and industry insights.

Soft Skills Training and Adaptability

In a rapidly changing world, learning is a lifelong endeavour. It is imperative for Career educators to instill a growth mindset in students, encouraging them to update their skills and knowledge continuously. Introducing students to various learning resources such as online courses, webinars, and professional development programs will set your students up for a lifetime of success. At Talentegg, we offer E-learning courses to enhance your student’s soft skills and enhance your career educator tool kit. With our comprehensive course offerings and user-friendly interface, TalentEgg’s E-Learning platform can be invaluable in empowering students with the skills and knowledge they need to succeed in today’s competitive job market.

Conclusion

Being a career educator is a rewarding yet challenging role. Educators play a crucial role in empowering students through their career journey. Keeping on top of industry insights and relaying the proper information to students is vital for their success. By fostering a culture of adaptability and continuous education, educators can empower students to thrive in dynamic workplaces and embrace new career opportunities.


Visit talenteggtrends.ca for more up-to-date employer, school and career centre news, tips and information!

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