Just to remind us all that the holiday ‘break’ is coming up, Lily and Pancake showed up for work today in themed, matching outfits.

First of all, the fact that I apparently did not know how to spell embarrassing and had to have the spell-checker in Chrome remind me of its correct spelling.

More importantly: What’s embarrassing is the fact that I publicly announced I would be posting at least 3x per week on this blog, and it’s now been a solid 6 weeks since our last post.

I could lie and say that the reason is that Pancake and Lily are so extremely cute that it was hard to replace them, but the truth is that I’m simply a delinquent.

So what’s been going on at TalentEgg over the past 6 weeks?

Yup, you guessed it… a ton.

Our most recent really fun press coverage was in The Sun and republished in the London Free Press, The Whig Standard, 24 Hours, etc… right across the country! Definitely a highlight.

And I’ve been out and about in Waterloo, Calgary and Toronto speaking at conferences…

As for the rest of the team: Everyone here is in hyper busy mode. Our “Delivery” team is crazy busy prepping content for the January rush, and given that this involves a bunch of new employers and educators, you can bet that the rest of the team has been very busy as well.

We’ve also had some great ideas and development that I can’t talk about on here, but that I’m SUPER EGG-CITED about. While I can’t disclose the actual projects for fear of ruining the surprise, what I can say is that the changes coming up in 2011 will provide you – students and new grads – with even better resources than before… From the basics of career prep to industry research. And they’ll be delivered in fancy new ways that won’t be fancy at all, cause who are we kidding? TalentEgg is all about authentic, down-to-earth communications.

So with that overly confusing paragraph of mystery behind us, I will end this post and update. I hereby pledge to be better at blogging again… starting NOW.

What a funny week. Between Cassandra’s rockstar interview with Richard Branson, an appearance on BNN, and all the regular stuff that happens at TalentEgg, we almost forgot that it was Halloween.

Good thing Lily and Pancake didn’t…

Happy Halloween!!

It has now been three years since I began working on TalentEgg. I came in “guns blazing,” with strong opinions on everything from resumés to the value of an arts degree to the campus recruitment process as a whole.

One major lesson that I’ve learned over the past three years is the value and/or importance of being able to separate your personal convictions from your business goals. In most cases, I’m happy (and feel lucky) to say that TalentEgg as a company allows for a lot of intersections, i.e., the things I believe in are naturally executed through what we do at TalentEgg.

However, in other cases, this isn’t possible. For example, my belief in the value of an arts and sciences education. Or perhaps, more accurately, my belief that the value of a business education is grossly overestimated/overcompensated. Especially in business, too many employers let students’ majors dictate their hireability.

An article was published on the Career Incubator (our online magazine) today talking about how you can get a job in marketing without a marketing degree. It was generally well received, but it also started an intense debate between me and Zaki Zaheer (@zakizaheer), a York University marketing student and Marketing Director/co-founder of Water Creative, on Twitter about whether it’s possible for someone without a marketing degree to have a successful career in marketing.

Zaheer says he believes that in order to be a competent marketing professional, you must have a degree in marketing:

“how much do [non-marketing-majors] know in practice about the implementation of CRM – properly and customer retention etc. and ofcourse the development of a marketing strategy/ies and segmentations market research and the analysis of it.”

This, along with many other things he said during our conversation, truly blew my mind. Although certain professions, such as accounting, engineering, medicine, etc., require testing and certification, the general sphere of marketing and business are not professions and require no certification at all.

Is it possible that people still believe that knowledge such as “developing a marketing strategy” or “segmenting a market” is rocket science, whose complexity can only be deciphered by someone who is formally educated in business?

Most smart, hard-working people can be successful in business if they want to be, if they make the right choices, if they connect and collaborate with the right people, if they demonstrate that they’re committed to success. At the entry-level, an arts grad with the right on-the-job training (through internships and graduate training programs) is better prepared to succeed in the business world than a business grad with no work experience at all.

I know from my own experience running TalentEgg that you don’t need a business or marketing degree to be successful in this industry. None of the core team members at TalentEgg has a business degree. We’re all arts and science grads (two economics, one psychology and one journalism) and we’ve figured out how to successfully market our products and services just fine through research, trial and error, and common sense.

After three years of working in and on the business of TalentEgg, I sometimes find myself very far away from the Lauren who started with fierce determination not only to build a great company, but to change campus recruitment as a whole. I’ll be the first to admit that I’ve become a bit complacent on issues that I used to be really passionate about in order to focus on the day-to-day execution of TalentEgg: marketing, sales, business strategy, accounting, human resources and more. (Surprise! I didn’t go to school for any of those either.)

So, thank you, Zaki Zaheer, for reigniting my passion to continue to fight to give smart, ambitious, capable students the chance they deserve to connect and be recruited by top employers, regardless of their degree title.