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Category: Uncategorized (page 34 of 47)

How TalentEgg is different than workopolisCampus and Monster for new grads and students:

So you just graduated from university, you take a deep breath and come to the humbling conclusion that you must become a real person and get a job. Great. If you don’t have a job waiting for you this is where it can start to get a little tricky. Being the extremely resourceful person that you are, you immediately sit down at the computer (isn’t everything on the internet yet?) and begin searching for your very first meaningful job. You visit all the major sites and some of the lesser know ones too; monster, workopolisCampus, Eluta, craigslist, etc. If you have ever actually tried searching for a position on Monster or workopolis you know it can be a little harder than it seems. What you begin to realize is that there is no dedicated service that helps new grads find entry level roles. When searching with these huge job boards the sheer volume of jobs can become a hindrance rather than a help. There are literally thousands of amazing positions on those sites; the only problem is the other ten thousand no name companies pushing call center jobs at best, trying to scam you at worst. Often times when searching for opportunities for new graduates you end up inundated with a million listings most of which are either unacceptable because it requires a) too much experience or b) not enough education. Let me explain. It is our thinking that a university graduate, who has just spent upwards of $50,000 on their education, wants to be recognized and rewarded for that accomplishment. A new grad job is not a call center employee, it is not a waiter or waitress, it is not a street marketer; it is a career starting opportunity. It is a Staff Accountant position with BDO, it is a Financial Adviser role with SunLife, and, more than anything, it is an experience that will make you more valuable in the future.

That is why at TalentEgg we have made it our business to provide new grads and students with only meaningful entry level positions that will be true career building experiences. Unlike monster and workopolis we screen every company and every job posted on the site to ensure that it is valuable to our new grads and students. We also provide the employer with a space online to describe what its like to be a part of their company. In this way we try and be a little like an online career fair. Our employers understand that to attract the best new grads they have to recruit them. They have to illustrate to you why they are better to work for than the next guy. In the end employers end up with better employees and new grads end up with better jobs, sounds about right, no?

In Campus Recruiting: Out with the old, in with the new

Things are changing, and they are changing fast. Practices that were common place for hundreds of years have recently been almost completely wiped out by new technologies. When was the last time you sent a paper letter to a friend? I know I haven’t sent one in years. Email is way too effective and convenient for me to even consider using paper mail. I can send it from wherever I am, whenever I want and get an instant confirmation that my mail has been received. When was the last time you used a paper phonebook to look up a telephone number? Personally, I can’t even remember that long ago.

I have noticed a theme amongst my fellow generation y-ers. We want to be able to do what we want, when we want, where we want. Facebook, MySpace, YouTube and all of the super popular social networking sites have that in common. They can be accessed anytime, anywhere by anyone. So it seems rather silly to me that companies use career fairs to reach this group when trying to hire them. The thought process must have been something like this: (This isn’t meant to offend anyone, its just meant to shed light on some of the major problems associated with the approach some companies are taking to campus recruiting)

Employee #1 says: “Gen Y students and new grads are early adapters of online networking. They prefer to be able to access content at any place, time or location. They are extremely busy with studies in their final year of school.”

Employee #2 says: “OK, now that we know that let’s do the exact opposite when trying to reach them. Let’s create a career fair at a fixed time and location and hopefully they will come.

Employee #3 says: “Great idea, let’s spend thousands of dollars doing it all over the country”

Some students definitely still go to career fairs, and they will continue to do so. It is a minority, so already we have eliminated a substantial portion of students who would have potentially liked to work for you. Most students probably were too busy, didn’t know about it, were too lazy, couldn’t get there, etc. Of the students who do go, a smaller percentage will actually visit your booth. An even smaller percentage will be interested enough to apply. And an even smaller percentage will actually be qualified. So at the end of the day, you may have spent a substantial amount of time and money to reach an extremely limited pool of potential employees, in one geographic location. Oy.

The solution to this problem seems a little too simple…create an online space where students go to find out about employment opportunities, career advice, and really everything a career fair can provide and more. If they want to find out more about what it’s like to work for Kraft or Molson at 3 a.m. then let them. If they want to apply for their first meaningful role while they are stuck in traffic, why shouldn’t they. That’s what we have been trying to accomplish with TalentEgg. Before we came along, there wasn’t a place that was the place for students and new grads. There wasn’t an easy way to find your first job as a new graduate. We thought there should be and now there is.

Connecting Gen Y and Employers: Bridging the Gap

I just wrote an article in the learn section about how important timing can be in terms of finding the right job. Students look for jobs in April and employers are hiring in September, and as you can imagine, this creates a problem. The article is directed towards students, but there is a lesson to be learned by employers there as well. It is simply this: In order to communicate effectively with Gen Y, you must use Gen Y communication tools.

Career fairs are outdated. They are expensive and attract relatively few potential candidates. Career centers are rarely used to their full potential; students are too busy, especially in their final year, to devote hours of their time to an abstract concern like their employment status 10 months down the road. A school year is a long time to a student and not everyone is ready to search for a job in September. There are smart, passionate students all over the country who are simply unaware that most of the hiring takes place way before they actually leave school. What is the solution? It is the responsibility of HR staff across the country to help bridge this communication gap by using mediums that appeal to our generation. We are working hard to ensure that TalentEgg is on the leading edge of Gen Y communication tactics and that we are doing our part to bring together students and employers.

On entrepreneurship

I’m on a bus at the moment travelling from St. Catherine’s to Toronto.

I’ve just been in St. Catherine’s speaking at an event on entrepreneurship as part of Global Entrepreneurship Week.

I spoke as a representative of the Canadian Youth Business Foundation, which has provided me (and 2700 other entrepreneurs) with startup capital and- more importantly- invaluable support and mentoring.

My speech was brutally honest. I spoke of the successes of TalentEgg as a business, and the sometimes juxtaposing experiences I’ve had as an entrepreneur running the business.

This, of course, has got me thinking more on entrepreneurship.

So, in the spirit of the speech I’ve just given as well as Global Entrepreneurship Week, I’ve just posted an article in the Career Incubator that tells my story (The TalentEgg Story)– how I ended up as an ‘entrepreneur’ and what I think the key ingredients are for anyone else out there that wants to try it out.

And it all started with dreams of becoming a famous, successful actress :-p

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