TalentEgg Trends

Today’s Talent, Tomorrow’s Leaders

Knowledge Hub For Employers, Career Educators And Coaches

Category: What students want (page 1 of 20)

How to Attract the Right Candidates to Your Job Postings

In today’s fast-paced and ever-evolving job market, attracting and retaining top talent is crucial for the success of any organization. As employers, recruiters, and career centers, it’s essential to provide valuable resources and opportunities for career development to help new grads and students thrive. Let’s explore how you can revolutionize your approach to talent acquisition and engagement by utilizing best practices for career development.

Comprehensive Job Postings

Do you need help attracting the right candidates with your job postings? Crafting an effective job posting is crucial to attracting top talent and ensuring a successful recruitment process. Here are some valuable tips for enhancing job postings and reaching qualified candidates. 

  1. When creating a job posting, clearly outline the essential responsibilities and qualifications. Be concise and specific, ensuring that potential candidates can easily understand what is expected of them in the position.
  2. Highlight the unique aspects of your company culture and the opportunities for professional growth. Job seekers are interested in the job itself, the overall work environment, and the potential for career advancement.
  3. Leverage job posting assessment tools to ensure clarity, accessibility and collaboration with diverse voices, attracting a wide range of qualified candidates.

Optimizing Your Employer Branding

An effective strategy for writing a compelling job posting is to focus on employer branding. You can captivate top talent by showcasing an authentic company culture and providing insights into growth opportunities. Successful employer branding is an ongoing process that involves adapting to changing trends and student aspirations. 

  1. Seek feedback and stay attuned to evolving student and new grad preferences to create an appealing employer identity. By aligning with the aspirations of today’s students, your employer brand will resonate more effectively, attracting candidates who are an excellent fit for your organization.
  2. Showcase your company’s unique culture and values and engage with top talent through tailored content. TalentEgg provides a comprehensive solution for enhancing and amplifying your employer brand. With a dedicated employer profile space, social media promotion, paid advertisements, customized content creation, and more, you can leverage TalentEgg’s platform to elevate your employer brand and connect with the right candidates for your organization.

Networking and Recruitment Events

Networking with students and new grads is vital to attracting your ideal candidates.

  1. Encourage your team to focus on building authentic relationships during networking and recruitment events. Instead of promoting job opportunities, engage in meaningful conversations to understand candidates’ aspirations and career goals. This approach establishes a positive impression and increases the likelihood of attracting top talent who resonate with your company values.
  2. Consider hosting engaging presentations or workshops that showcase your company culture and values when participating in events. Create memorable experiences that leave a lasting impression on attendees. This proactive approach highlights your organization’s strengths and sets you apart from other employers, making your company more attractive to potential candidates.
  3. Promote your virtual and in-person career fairs, webinars, and networking events. TalentEgg provides a platform for employers to connect with students and recent graduates in dynamic and engaging environments. TalentEgg’s innovative solutions enable companies to showcase their unique offerings, fostering genuine connections with talented individuals. 

Visit TalentEgg today! There’s no better place to share your recruitment message and job opportunities to reach the best Gen Z talent.

Career Connections: Young Talent, DEI, Measuring Success

An industry leader in the recruiting space, Career Connections knows the insurance marketplace inside and out. They serve as an external recruitment partner for companies. Career Connections assist in everything from discovering hidden talent to helping candidates prepare with resume reviews and mock interviews and learn more about the different career paths within the insurance industry.  

TalentEgg was granted a wonderful opportunity to speak with Carolyn Seward and Beverly Lewis-Hunte from Career Connections, who graciously disclosed in-depth details relating to all things Insurance, events and growth in the sector. They also touch on opportunities for young talent, DEI, work models and measuring success within an ever changing industry.

Experience with Career Connections

Career Connections

Carolyn Seward, Manager & Beverly Lewis-Hunte, Senior Program Officer

We asked Carolyn and Beverly to share their experience working at Career Connections with us. They mention it is an exciting and unique workplace for various reasons. “Career Connections is an interesting program because we are recruiting for the property and casualty insurance industry as a whole, not just for a single employer! This involves creating awareness of the different career pathways that can vary quite a bit,” they stated.

They both touched on how the insurance industry has a lot of variety to offer, so there is something for everyone. Carolyn and Beverly say they face a challenge to connect this sentiment with young talent. They express the limitless room to grow in the industry, “insurance isn’t as well known of a career path so we have unlimited opportunity for growth and the insurance industry is very supportive of our work.”

Initiatives for Young Talent in the Industry

We spoke about the initiatives that Career Connections is implementing for students and new grads. While they have lots on the go, Carolyn and Beverly shared that their “Industry Days” are the most popular. “These are online career fairs we host four times a year, students may submit their resumes in advance for employers to review and select for a coffee chat or mini-informational interview,” they explain. The students get the opportunity to meet with several industry professionals and learn more about their companies and the industry as a whole. Carolyn and Beverly add that many of these employers end up hiring students they meet at these fairs, which is something they both are happy to see. 

These are not the only events Career Connections run; Other events include a career building series that comprises of resume workshops, interview prep, job search techniques, coffee chats with industry professionals and “ask a recruiter” sessions. Not to mention a new “job shadowing program” where “students who have no insurance experience get a chance to see what a career path could look like and bust some of the myths about working in the industry,” they add.

Beverly states, “Our ultimate goal is to showcase the variety and opportunities of working in the insurance industry to those who haven’t considered it as a career path before.”

DEI at Career Connections

Diversity, equity and inclusion have gained paramount importance in the workplace. We asked Carolyn and Beverly what role DEI holds within the company. “Equity, Diversity and Inclusion are one of the strategic pillars of the Career Connections program. We look to foster an environment of inclusion and belonging across the property & casualty insurance industry and the industry strives to look like the communities it services across Canada.” 

They both add how important it is to highlight diversity within the industry. Career Connections does this with its “voices of inclusion” series, connecting with equity-seeking student groups and offering coffee chats with professionals from specific equity-seeking groups. Carolyn and Beverly share their delight relating to their partners taking strides for the better, “our recent demographic research saw an increase in BIPOC professionals by 9% over the past five years putting the industry in line with the Canadian average.”

Fostering Fruitful Opportunities for New Grads with Career Connections

Since Career Connections is partnered with many companies, we were curious as to how new grads and students can find opportunities with these partnering companies. “Career Connection’s role is to keep the curiosity burning in students in order to learn more about the insurance industry. To do this we continue to innovate new events and initiatives to connect students to employers,” Carolyn and Beverly proclaim.

They add, “for our partners we continue to source interested potential student talent so we help with recruitment and retention.” Additionally, both of them note that their partners have observed a lack of essential soft skills among the young talent entering the post-pandemic workforce. But Career Connections wants to help, “We look to assist students in developing their competencies and professionalism through workshops and events so they can make a great first impression with employers.”

Lingering Impact of the Pandemic

On the topic of a post-pandemic workplace, we spoke about how the pandemic has affected the insurance industry. Firstly, they share how the industry as a whole has mainly moved into a hybrid work model in the wake of the pandemic. “This allows for the flexibility required to keep employees happy with recruitment and retention rates and still offers opportunities for in-person onboarding, training and collaboration.” 

They mention how interviews have finally returned to in-person, and new trends have emerged in insurance recruitment post-pandemic.  “We also saw that very competitive salaries caused many staff to shift between companies and referral bonuses for current employees who recruited another to their company became a popular tactic.”

As for the future, the Career Connections team shared with us a few hiring trends that they believe will become common. The first is an increase in quality onboarding and training due to remote work and a heavier reliance on analytics as automation becomes more common for mental tasks in the recruiting space.

Perks and Success in the Insurance Industry

We wanted to know what new grads and students can expect from a career in the insurance industry and what it offers. “Insurance really is a hidden gem of an industry, it offers variety, flexibility and advancement. Our employers hire based on transferable skills and offer extensive training and professional development,” Carolyn shares. 

They state that most people who enter the insurance industry stay there. Furthermore, they highlight that the younger generation’s attraction to the sector is strongly influenced by the growing significance of climate change issues. “The industry has an interest in climate change research and is really all about helping people get back on their feet in some of their worst times of tragedy. We can look to the past few years of natural catastrophes in Canada such as the fires this year or flooding last year in the West as examples.”

We spoke about how Career Connections measures its success within the industry.  The most significant indicators they gauge are event attendance, impressions on social media/website, and how many employers hire candidates from their initiatives. They have noticed year over year growth, noting that many post-secondary institutions have been reaching out more and more to share insurance and risk programs with students, raising awareness of the industry.

“Looking forward, we hope to increase our outreach to newcomers and internationally educated professionals.”

Conclusion

Carolyn and Beverly’s insights are a great display of what Career Connections is and what the institute is doing for the future of the insurance industry. We asked if they had anything else they wished to share, to which Carolyn and Beverly stated, “Working with the next generation of talent is always so inspiring and we can’t wait to see the impact they make!” It is clear how much value they place on the next generation of insurance.

 


Visit talenteggtrends.ca for more up-to-date employer, school and career centre news, tips and information!

Navigating the New Age of Career Education and Employment

TalentEgg’s exclusive interview with Gabriela Casineanu, MBTI® Certified Career & Systems Coach, Founder/Principal of Introverts Academy

In today’s fast-paced world marked by rapidly evolving workplace dynamics, technological advancements, and the aftermath of a global pandemic, career coaching has become crucial in guiding students and new graduates toward success. We recently had the opportunity to speak with Gabriela Casineanu, the founder of Introverts Academy and an experienced career coach with 17 years of practice. In this enlightening interview, Gabriela discusses her insights on career education, Diversity, Equity, and Inclusion (DEI), mental health, and strategies for transitioning from school to the workforce in the digital age.

Gabriela’s Career Coaching Journey

Gabriela began her journey into the world of career coaching in 2006. “Three years after immigrating to Canada, I changed my career [from engineering to professional coaching]. Although I had 18 years in the technical field, I always felt something was missing,” she said. Her passion for coaching, her personality, and the rewarding career aspects motivated her to pursue career coaching. Gabriela recognized a gap in employment and career services and sought to introduce a coaching approach that considers everyone’s individual personality types and strengths.

Gabriela’s most outstanding achievement is the development and successful testing of strategies tailored to introverted students, which culminated in her award-winning book, “Introverts: Leverage Your Strengths for an Effective Job Search.” This work led her to teach at the university level and speak at national career development conferences, emphasizing the importance of personality types and traits in career counselling. 

Gabriela’s inspiring vision for the future of career coaching aims to encourage over a million individuals to prioritize self-discovery, align their professional paths with their true selves, and embrace flexibility and adaptability in their careers.

Seamless Integration of DEI in the Workplace

Gabriela is a strong advocate for a transformative approach in the DEI space. She believes organizations should go beyond viewing DEI as a mere compliance requirement and instead integrate it into their culture and work environment at all levels. With her interactive and experiential job-related workshops, along with individual and group coaching sessions, Gabriela has helped students and teams learn new concepts and strategies, empowering them to improve interpersonal communication and foster an inclusive atmosphere.

A Holistic Approach to Well-being in the Workplace

Gabriela believes in a holistic approach to well-being that goes beyond mental health. “In my work with students, I help them understand that they have a two-fold responsibility: to themselves and the organization they’re part of (equally important for mental health). And I encourage them to speak up when they notice something about the work environment, how it affects them, or when they don’t feel well,” Gabriela tells us. Gabriela recognizes the profound connection between the mind, body, and spirit, and she emphasizes the importance of a healthy work environment that considers employees’ needs, strengths, and ideas. A healthy work environment promotes mental well-being and increases productivity and team performance.

Supporting and Attracting Students and New Grads

Employers can proactively support students and recent graduates in the digital age. Gabriela suggests that companies should communicate their willingness to hire candidates with less experience, emphasize the importance of soft and transferable skills, and consider personality and potential during the hiring process. Building connections with educational institutions and fostering alumni relationships can attract top talent. 

According to Gabriela’s experience, employers can attract top students by aligning their organizational culture with the values of the current generation. Highlighting successful hires and their stories and promoting them can also help attract talent. Offering incentives for employee referrals and actively participating in career fairs can further enhance an organization’s appeal.

Advice for Career Educators

Gabriela’s advice for new career educators is to be patient and understand that expertise grows with experience. In the post-pandemic era, she urges tenured career educators to embrace technology fully, stay up-to-date on digital trends, and adapt their teaching approaches based on the personality types of their students. 

Gabriela reminds us that amidst the endless stream of information, individuals and organizations have inner compasses – intuition and mission, respectively. These guiding lights can help navigate the ever-evolving landscape of education and employment. Success in the modern career coaching age becomes achievable and deeply fulfilling when individuals and organizations cultivate an organizational culture and a workplace environment that empowers employees to contribute their best towards the company’s mission, all while pursuing their own career goals.


Visit talenteggtrends.ca for more up-to-date employer, school and career centre news, tips and information!

The Top 5 Ways to Capture Gen Z’s Attention Online

As the first truly digital generation, Gen Z has grown up with technology at their fingertips. Therefore, businesses and recruiters must know how to capture their attention online. Here at TalentEgg, we spend every day engaging with this exact demographic, and as a result, we have uncovered our top 5 ways to catch Gen Z’s attention:

Utilize Social Media

Gen Z is highly active on social media platforms such as TikTok, Instagram, and YouTube. Creating engaging content and targeting your ads to the right audience is critical to reaching this demographic. That is why TalentEgg offers targeted and successful social media ad creatives that are eye-catching. Social media ads use effective algorithms to target the exact audience you want to reach. 

Gen z

Make it Appealing

Incorporating visually stimulating content such as videos, music, and compelling images into your online marketing strategies is vital when capturing Gen Z’s attention. These types of short-form videos remain one of the most effective mediums to connect with students and new grads. Concise, informative, one to five-minute branded videos are increasingly popular as students are more sensitized to quick, easy and immediate content. That is why TalentEgg offers TalentEgg Shorts! TalentEgg Shorts is a video series showcasing your employer brand that grabs students’ and new grads’ attention. You can film up to five one to five-minute episodes for your TalentEgg Shorts Series!  

gen z

Keep It Real

Gen Z highly values authenticity, and they can easily detect when something is inauthentic. To ensure your messaging is genuine, it’s essential to use real people in your ads or branding and keep your messaging transparent and honest. That’s exactly what you can do during TalentEgg’s TikTok Takeovers! During a TalentEgg TikTok Takeover, your organization can access TalentEgg’s TikTok account for up to five TikTok posts for one week. From tips and tricks videos to TikTok dances with your team, this is your chance to “video-ize” your employer brand and give a genuine and authentic look into your company culture.  

gen z

Make It Interactive

Engaging with Gen Z is crucial; interactive elements like quizzes, polls, and social media challenges can help. Using TalentEgg’s Instagram Takeover will make the most of these opportunities. By creating polls, quizzes, Q & A’s and giveaways, you can showcase your company’s strengths and demonstrate that you care about connecting with your target audience in ways that matter to them. These interactive strategies will keep your target audience returning and grow your employer’s brand recognition.

gen z

Be Mobile-Friendly

Given that Gen Z prefers to interact with content on their phones, optimizing your website and all employer branding content for mobile viewing is crucial. That’s why TalentEgg provides a mobile-friendly, customized employer profile on TalentEgg.ca.  Your company’s employer profile on TalentEgg.ca is search engine optimized so that you can amplify your employee value proposition more effectively. This employer profile is the starting point for students, recent grads, and early-career professionals to learn about your organization’s employer brand, career opportunities and recruitment messaging. 

gen z

At TalentEgg, our team of Gen Z marketing experts can help you achieve your employer branding goals. We are just scratching the surface regarding all the important ways of capturing Gen Z’s attention online! So, if you want to learn more about how to reach Gen Z effectively, contact our recruitment marketing experts today at info@talentegg.ca, and TalentEgg will grow your employer branding strategy to new heights!

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