TalentEgg Trends

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Category: What students want (page 1 of 17)

Exclusive Insights Live from our 2021 #TEAwards Surveys

At our 2021 TalentEgg Awards and Conference, over 80 recruiters and industry professionals attended to join us in celebrating the best in student and new grad recruitment. Throughout the conference, we conducted some surveys to uncover some exclusive insights for the future of recruitment and the workplace in a post-pandemic world.

Virtual Recruitment is Here to Stay

One of the questions we asked recruiters and industry professionals was “Will your organization continue to incorporate virtual campus events as part of their overall campus recruitment strategy?” Out of 35 respondents, 77% answered “yes,” while 23% answered, “I’m not sure yet.” Thus, it is clear that an overwhelming majority of participants are going to continue incorporating virtual initiatives to engage and provide students with opportunities, while the minority are, at the very least, open to the idea.

exclusive insights

Employees Want to Return to a Hybrid Workplace

Regarding the future of the workplace, an overwhelming 79% of respondents answered “hybrid (a combo of remote & in-person) when we asked them “What type of workplace would you like your employer to adopt?” Meanwhile, the remaining 21% of respondents answered “completely remote/virtual.” Regarding the post-pandemic workplace, results are indicating that the future of the workplace is going to change. For the most part, say goodbye to long commutes and face-to-face interactions in the office. The pandemic has allowed companies to adapt and overcome obstacles to remote work, and as a result, hybrid workplaces are the newest trend that is here to stay.

Soft Skills are Critical for Career Development

As highlighted in our Guide to Recruitment 2021, soft skills are crucial to students’ and new grads’ development and career success. But, what kind of soft skills, in particular, are recruiters and industry professionals looking for in the workplace? We asked our awards and conference attendees to tell us, “What soft skill do you think is the most important for young professionals to develop?” The most common answers were communication, curiosity, adaptability, leadership and resilience. Other responses included time management, flexibility, empathy and critical thinking.

Top Ways to Connect Virtually with Students

Whether you’re a career educator or a campus recruiter looking for the most effective ways to engage with or hire students and grads or you’re a jobseeker wanting to network with employers, we’ve got you covered. We asked attendees, “what has been the most effective VIRTUAL way you engaged with students this past year?” and the answers varied across all respondents. For instance, 26% of respondents stated: “coffee chats” as their top pick, while 22% of respondents stated, “social media” and “networking sessions,” both tied as the second most popular answer. Something worth noting is that none of the options were left unanswered. Although coffee chats, networking sessions, and social media were the most popular answers, there is still value in investing time and effort into other initiatives such as information sessions and case competitions.

Effective Virtual Student Engagement

The Demand for Diversity, Equity and Inclusion in Recruitment and Employee Engagement

Finally, attendees acknowledged the heightened need for employers to commit to and embrace DEI initiatives into their recruitment and employee engagement strategies. When we asked attendees “What do you see as the most transformative changes in recruitment and employer engagement around diversity, equity and inclusion in the future?” Among the answers were “top-down approach to attracting, finding and hiring diverse talent,” “partnering with EDI students clubs,” “open-mindedness,” and “providing scholarships and support to the community.” As a recruiter or HR professional, take the time to sit down with your company leaders and carefully discuss meaningful and impactful ways to embed diversity and inclusion initiatives into the workplace effectively.

Diversity, Equity, Inclusion

For more trends on recruitment, the trends in demand from students and new grads, and a glimpse of the future of the post-pandemic workplace, check out our Guide to Recruitment 2021 package, brought to you by our team at TalentEgg.

Latest Trends with the 2020 TalentEgg Guide to Canadian Recruitment

On July 8th, 2020 we were egg-cited to host the ninth annual TalentEgg National Recruitment Excellence Awards and Conference. Experts and professionals from the Canadian recruitment space joined us for a virtual conference packed with insightful panels, and of course, award celebrations!

All Awards and Conference attendees had a chance to download our 2020 TalentEgg Guide to Canadian Recruitment on the virtual conference platform. This year, the guide gives employers, careers centers and HR professionals crucial insights into recruiting students and new graduate job candidates during the COVID-19 pandemic; including best practices, and what matters most to students, new grads and early career professionals as a result of their drastically changing job environment.

If you missed out on the conference, you can still access TalentEgg’s key findings from our research and recruitment insights by downloading a copy of the guide below.

Here are some of the trending topics in the 2020 Guide:

  1. On-campus vs. Online: A look into the support students and grads are receiving from schools and the importance of employers showing up virtually.
  2. Employer branding and reputation management: How students were let go, how they feel about the communication received and will they work for you again in the future?
  3. What's important to students and grads right now: How to prioritize their learning, onboarding and work experience during COVID-19. New solutions in a virtual recruitment world
  4. Mental Health, the 'new normal', and the desired support that students, grads and early career professionals want moving forward in this virtual reality. 
  5. Social Responsibility, Volunteering and Staying Connected Virtually

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2020 Guide to Canadian Campus Recruitment
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    Company

    Unique Experiences to Develop Your Future Talent Pipeline

    As we’ve already mentioned in this Guide, students are looking for more meaningful ways to connect with employers beyond the typical career fair. What better way to showcase your workplace culture than providing unique opportunities for students and grads to get involved? These experiences will help to develop your future talent pipeline in a rewarding and effective way.

    “I think continuing to engage students and coming up with more creative campus engagement strategies will definitely help [organizations]. Try something new, show students what their lives at [your company] would be like. Bring employees, bring execs. Show students why they should choose you.”
    – Mallory Thompson, Western University, 2019

    TalentEgg has partnered with some amazing organizations that have created initiatives for students and grads to get involved – from challenges to volunteering and everything in between. In our survey, students and grads said that they are looking for opportunities for professional development and growth, with 71% saying the most important thing they’re looking for in a career is gaining job experience and building their future career path.

    For example, we partnered with Data VizArt (DVA), powered by Deloitte, Tableau and CIBC, to raise awareness of their data visualization competition that gave students an opportunity to work in a team, present their solutions in front of executives and win a grand prize of $3000! TalentEgg’s Blitz Campaign that DVA used to promote their challenge included Leaderboard, Big Box and Wallpaper ads, as well as social media promotion, custom editorials and email blasts to best reach our audience.

    This challenge gave students a chance to network with potential employers, develop essential analytical skills and be a part of something outside of the classroom that directly impacts their careers.

    Big Box Ads: DVA

    Big Box Ads: DVA

    Another egg-citing way for students to not just develop their skills, but also meet top Canadian employers face-to-face is CEOx1Day. TalentEgg is a proud partner of this program, created by Odgers Berndtson, which provides students the opportunity to shadow an influential CEO of a leading organization for one day, experience what their workday involves, get advice and build long-lasting connections. CEOx1Day gives students an opportunity to apply in-class learning to a real world situation, equipping them with the tools and skills to start building their careers. TalentEgg supports the CEOx1Day program with promotion to our student and grad job seekers with our Blitz Campaign across our social media channels, online advertising on our website, editorial success stories on our blog and email blasts during the application period.

    As a part of the application, eligible third or fourth year students have the opportunity to complete an online leadership assessment and receive a personalized report from Hogan Assessments. The report provides feedback on leadership skills, like relationship building, goal setting and strategic thinking, to help the students understand and identify their strengths and weaknesses to build their potential. In addition, all semi-finalists are considered for an interview with McKinsey & Company for a summer internship or full-time placement.

    Creating a way for students and grads to participate in a fun, competitive challenge will attract young talent to your organization and give them an opportunity to “show their stuff’ in a demonstrative way. Not only will providing these opportunities create fun, engaging and memorable ways for students to learn more about your organization, it also enhances your employer brand and reputation. At TalentEgg we are here to help you produce and execute your student Challenges and promote it to top candidates across Canada.

    Custom Editorial: CEOx1Day

    Wallpaper, Big Box and Leaderboard Ads: HOEM on Jarvis

    Wallpaper, Big Box and Leaderboard Ads: HOEM on Jarvis

    Wallpaper, Big Box and Leaderboard Ads: HOEM on Jarvis

    Why It’s More Important than Ever to Connect With Candidates Online

    It’s common knowledge that employers need a web-presence and a digital strategy to promote their jobs and attract young talent. However, simply having a career website that posts job descriptions is no longer enough.

    The first component of being online is indeed having a career website with compelling job descriptions and robust employer branding content. This is where you can showcase your eggs-ceptional culture, the benefits of working at your company, and your company’s competitive distinctions as an employer of choice. Your web presence is the primary tool for you to attract and engage young candidates and the go-to place where they will launch their job search. In our 2019 survey, 86% of post-secondary students stated that they look for jobs online (which includes social media as well as websites), which indicates that your online presence is vital to attracting young candidates.

    “Having just the right amount of information on the website and it being easy to navigate makes the user’s life much easier and makes the website itself easier on the eyes.” – Saisurutyi Sridaran, Ryerson University, 2021

    “In 2019 you definitely need to have a website that is optimized for mobile.” – Mallory Thompson, Western University, 2019

    The second component is, of course, social media. It is a highly preferred method of job search and employer research among young professionals (1 to 5 years after graduation). 87% of early career professionals surveyed also prefer to look for jobs online, including social media, and there is a good reason for that. Employers who excel at finding the best candidates tend to have strong social media engagement by having authentic conversations with job seekers beyond the static one way posts. Employers with a strong social media strategy have a human voice and communicate their employer value proposition in a demonstrative way through their employees Instead of telling candidates, “working for us is awesome”, make sure to show candidates what a fun, inclusive workplace culture you have, as experienced by recent hires, who candidates can relate to, in video, Instagram Stories and testimonials, creating a compelling and authentic reflection of work life within your organization.

    But each social media platform resonates with a different audience, and matching the content to the best platform for the right candidates can be difficult. Where exactly do students and recent grads spend their time? Our 2019 survey proved once again that Instagram is still king with 59% of high school students, 41% of post-secondary students and 49% of early career professionals preferring that social media platform over the others for employer branding content.

    What type of content should employers post to attract maximum attention? You might have guessed it already, but video is still king as the medium of choice, and it’s popularity is only increasing. 82% of high school and 69% of post-secondary respondents prefer to engage with videos for career-related information on all platforms and media channels.

    TalentEgg Talks: Live with Mercedes-Benz
    Financial Services (Instagram and Facebook Live)

    The main area of concern when it comes to social media is getting around tricky social media algorithms to ensure your audience is seeing your content. While we can’t fully predict algorithms, which are constantly evolving, we know that the more your audience engages with your content, the better it performs. Moreover, Facebook and Instagram are well known to favour video content and showcase it to more users on their platforms, so it’s truly a win-win. With our less text-focused content for those who like getting visual information, we are shifting how we deliver your brand messaging. We communicate your values by producing videos, hosting live Q&As with representatives of your organization in a simulcast video on Facebook and Instagram (TalentEgg Talks LIVE) and creating Instagram Stories. In other words, we’re bringing your employer messaging straight to the target candidate! Be exactly where your young talent pool is – on Instagram, and engage in an authentic way through Instagram Takeovers and TalentEgg Talks LIVE Events. The great value-add is that if your existing social media followers aren’t Gen Y and Z, we can help you build out that audience on your own social media channels. The video recording also makes great content for your Employer Profile on TalentEgg and can be repurposed and re-edited by TalentEgg for short video clips on social media to continually refresh your feed with snappy, well packaged video shorts.

    Even though video is king and social media is rising, direct email remains a strong medium for the delivery of career-related information among students and recent grads. The convenience of receiving targeted job alerts in the candidates’ inboxes, the ability to customize which content reaches them, and the ease with which the job seekers can find emails tailored to their needs, all attribute to email’s continued popularity. Our research indicated that 60% of post-secondary and 52% of early career professionals prefer email communication for job postings, indicating that while candidates like learning about employers on their smartphones and social media, they still prefer to actually apply to jobs from their laptop. With our ability to personalize and create custom email blasts for our clients, we’re targeting your employer brand message directly to students and grads.

    Year after year, our Incubator blog is an invaluable resource for students and grads who are hatching their careers. Our custom editorials highlight various features of your organization to amplify your employer brand and connect with our audience. In our 2019 TalentEgg Survey, we asked what type of content students and grads wanted to read about and they overwhelmingly connected to editorials that were easy to read in Q and A format, enjoy resume and interview tips, day-in-the-life stories about young relatable employees and appreciate interviews with recruiters, interns and co-op students from your organization. Many of these topics provide an inside look into the company’s culture – exactly what our respondents care about the most. Every demographic we surveyed said that the most important thing they look for in an employer is positive and friendly company culture (92% of all respondents, including high school students, post secondary students and grads, and early career professionals).

    Managing a company’s reputation is another important task. 68% of post-secondary students state that negative company culture or workplace, bad online reputation and negative candidate experience are the most important factors when turning down an employer. That is exactly why it is so important for companies to tune into the social conversation about their brand, create a positive candidate experience, and highlight their engaged and inclusive employee culture!

    94% of students believe that it’s somewhat to very important for employers to have a strong online presence. This includes your social media presence and website usability. If students can’t find what they are looking for easily and in an engaging way, they are on to the next thing. We know that students are busy with school, work and social lives, and if they need to search in multiple areas or click through multiple pages, you’ll likely lose their attention. That’s why our custom employer profiles are a one-stop place for job seekers to learn more about your company, as well as explore jobs and events. It’s also a great place to post your employer branding videos, social media clips and editorials.  

    Testimonial from a student: TalentEgg helped me obtained numerous information regarding the internship opportunities with your all-in-one platform.

     

    Keeping all of these factors in mind can be very overwhelming, especially during a busy hiring season. TalentEgg is here to help. With our trusted and talented team of writers and account managers, we can help you craft and execute your employer branding strategies to attract the best of the best in campus recruitment and beyond. Visit talentegg.ca and keep reading this guide to find out how eggs-actly we can assist you on this journey.

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