TalentEgg Trends

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Photo credit: Katlin Lewis

Connecting with Gen Y’s passion and purpose in your employer branding

Gen Y workers have vastly different values compared to the generations that have preceded them.

They are a generation that has been told from a tender age that they are capable of anything, that they can change the world and, most importantly, that they should follow their passions.

While previous generations may have been more concerned with pension plans and job stability, many 20-somethings place a great deal of importance on finding a job that fits with their ethos of serving the greater good and making a real contribution to society.

How to become a campus recruiting leader in 2013

January 8, 2013 / Cassandra Jowett / 0 Comments

It’s a brand new year and that means many of us will make some New Year’s resolutions around our work and careers, hoping to advance or at least grow professionally in one way or another.

Accenture‘s Campus Recruiting Lead and Canadian Diversity Recruiting Lead, Lisa Kramer, says she has recently seen more opportunities for senior roles in campus recruitment as organizations embrace campus recruiting programs and hire teams to plan and execute their new strategies.

That might seem like good news to those of you who are looking to take the next step in your career, but those roles could go largely unfilled, according to Lisa, because there is a shortage of trained and experienced campus recruiters.

How student leaders choose where to work: Introduction

December 11, 2012 / Cassandra Jowett / 3 Comments

If you asked many new grads how they chose which employer to start their careers with, they’d probably tell you that they waited until the last minute (i.e., April) and frantically applied to any employer that was hiring for roles they were somewhat qualified for.

As we’ve discovered through our award-winning Student Voice initiative, which appears in Metro every Wednesday, some of them apply to hundreds of jobs with no response from employers. They feel desperate and panicked. As students, they were probably Unreachables and some of them may just be unlucky High Potentials.

The 3 types of students and how they approach their careers

December 5, 2012 / Cassandra Jowett / 8 Comments

Historically, employers have looked at students in terms of their programs and which year of school they’re in. Through that lens, campus recruitment activities traditionally target students by program, year and school, assuming that all students who fall into that group should be provided the same campus recruitment information.