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Career Coaching: Cultivating Growth and Development

TalentEgg was granted the opportunity to speak with Stefanie Ince, a certified and experienced career coach based in Toronto, Ontario. She is the founder of March Management, a business that offers its clients strategic career coaching services. Stefanie’s vision is to provide the finest personalized professional development services while empowering her clients to thrive at work and in their daily lives. We delved into why she chose career coaching, her most outstanding achievements, and her thoughts on imperative topics like DEI, mental health, and more. 

Stefanie’s Career Inspiration

Before becoming a career coach, Stefanie had a storied 20-year career in the not-for-profit sector. What caused this drastic career pivot after such a long tenure in the not-for-profit sector? Stefanie explains, “I have always been passionate about having an impact in my professional life.” This passion and drive led her to start her own company. “I started March Management with a goal to provide coaching services to help individuals really see themselves and gain clarity about their objectives for their professional lives.”

Stefanie’s Greatest Achievements

As a career coach, Stefanie works with a lot of students. This field can be highly rewarding, helping emerging professionals find success and accomplishment in the workplace. She has had many achievements helping others in this sector, but she shared with us her greatest one. “I would say that my greatest achievement is when I can help my clients to really see themselves  – through the identification of their strengths and superpowers.”

Stefanie believes instilling confidence in students and helping them align their interests with a particular professional path is the ultimate feat. Building a plan for a professional life starts with believing in who you are as a person, and she wants to help students accomplish this. 

Going forward, Stefanie hopes to use her own knowledge and advice internally. “I hope to do what I encourage my clients to do – continue to learn and grow, and share what I learn with my clients!”

Successfully Transitioning Students from School-to-Work

The school-to-work transition is a massive challenge for students. Recently, the current economy has made it more difficult than previous years to break into an entry-level position. Given her role as a career coach, it’s intriguing to learn about the advice Stefanie provides students aiming to break into the industry. She told us she encourages students and young professionals to be “brutally honest” with themselves about what they want to do. 

“We can all get caught up in doing what we think we are supposed to do rather than what really lights us up inside, and I try to challenge my clients to think about that.”

Students’ Biggest Pain Points

The school-to-work transition is not simple, many hurdles are in the way of these students. She emphasizes a common struggle she sees, “confidence is a real challenge for students, because in many cases, they don’t give themselves enough credit for the experiences that they already have.” 

The pandemic unfortunately has amplified this problem, “I think that confidence has always been an issue, but because of the pandemic, people may have been more isolated in the last few years, which can amplify their anxiety or lack of confidence.” According to Stefanie, creating a safe space for students to come out of their comfort zones is also essential.

Diversity, Equity and Inclusion Among Students And New Grads

DEI has become a significantly noted topic in the modern workplace. Many workplaces and companies are adopting more diversity and more inclusive policies. This topic has also become an essential part of career coaching in the modern era. 

That is why Stefanie has added a twist on her DEI philosophy. “I have been using the term DEIB, with the “B”, standing for ‘belonging,’” she continues, “my coaching philosophy is grounded in encouraging people to see themselves as they are.” She stresses the importance of celebrating what makes us different. “An important part of really seeing ourselves, and understanding what value we bring to an organization or community.”

It can be seen that the new generation of workers place high importance on these issues, and for good reason. But what can employers do to make sure they are respecting DEI?  “I think what employers need to understand is that being inclusive, creating and sustaining a culture that is dedicated to DEIB principles is essential for recruiting and retaining top talent.”

Stefanie is amazed to see emerging professionals and students demanding these principles in the workplace. “It makes me excited to be able to work in this area – where candidates are creating such impactful culture shifts in the industry.”

Mental Health In The Workplace

Since the pandemic, mental health has deteriorated amongst Gen Z. It has become more and more important that employees’ mental health and wellbeing is respected. “In my opinion, mental health is the most important issue we are facing right now.” She emphasizes, “that it all starts at the top” and that mental health impacts all of us, and having conversations within your organization and having a safe corporate culture is crucial.

With that in mind, there are important strides employers need to take to make sure mental health is held in high regard. Stefanie shared the findings of a study with a corporate client, “which found that when an employer is committed to mental health, their employees HAVE better mental health. What this means is that creating a corporate culture that breaks down stigma and encourages open conversations about mental health can and will have an impact.” 

She continues by saying that the importance of one-to-one conversations can’t be understated. Encouraging honest and open discussions about hopes and fears can be a vulnerable subject, but those are the types of conversations she thinks we should be having in the workplace.

How Employers Can Support Young Talent

Stefanie shares how employers can better support their young talent. “Students want to work for companies that care about them and about making the world a better place. So, I think the most important thing that employers can do is just that.”

That’s not all. A manager committed to developing young talent, an inclusive company culture, and flexibility are other ways she pinpoints.

How Employers Can Attract Top Students

It is crucial for employers to stay on top of modern issues like DEI and mental health if they want to continue to attract emerging professionals. Stefanie mentioned previously “DEIB” principles are essential for recruiting talent, but what else?

Stressing the importance of employee support, “to invest in people – providing a fair salary, tools and supports required to ensure employees are doing the best job they can do, emotional support, coaching, and other ways that demonstrate that they really care is also really important.”

“To create a corporate culture that encourages growth, development, safety, DEIB Principles and a healthy workplace is the first step,” she also highlights.

Stefanie offers one last piece of advice for fellow career educators in this field. She explains, 

“I think that students have a lot to teach us. We should remember that, pay attention, listen and learn.”


Stefanie Ince is a certified career coach in Toronto, providing personalized, leadership coaching for her clients for whatever part of their journey. She founded March Management with a vision to provide career and leadership coaching services that will empower her clients to live their best, most authentic lives at home and work.

The Top 5 Ways to Capture Gen Z’s Attention Online

As the first truly digital generation, Gen Z has grown up with technology at their fingertips. Therefore, businesses and recruiters must know how to capture their attention online. Here at TalentEgg, we spend every day engaging with this exact demographic, and as a result, we have uncovered our top 5 ways to catch Gen Z’s attention:

Utilize Social Media

Gen Z is highly active on social media platforms such as TikTok, Instagram, and YouTube. Creating engaging content and targeting your ads to the right audience is critical to reaching this demographic. That is why TalentEgg offers targeted and successful social media ad creatives that are eye-catching. Social media ads use effective algorithms to target the exact audience you want to reach. 

Gen z

Make it Appealing

Incorporating visually stimulating content such as videos, music, and compelling images into your online marketing strategies is vital when capturing Gen Z’s attention. These types of short-form videos remain one of the most effective mediums to connect with students and new grads. Concise, informative, one to five-minute branded videos are increasingly popular as students are more sensitized to quick, easy and immediate content. That is why TalentEgg offers TalentEgg Shorts! TalentEgg Shorts is a video series showcasing your employer brand that grabs students’ and new grads’ attention. You can film up to five one to five-minute episodes for your TalentEgg Shorts Series!  

gen z

Keep It Real

Gen Z highly values authenticity, and they can easily detect when something is inauthentic. To ensure your messaging is genuine, it’s essential to use real people in your ads or branding and keep your messaging transparent and honest. That’s exactly what you can do during TalentEgg’s TikTok Takeovers! During a TalentEgg TikTok Takeover, your organization can access TalentEgg’s TikTok account for up to five TikTok posts for one week. From tips and tricks videos to TikTok dances with your team, this is your chance to “video-ize” your employer brand and give a genuine and authentic look into your company culture.  

gen z

Make It Interactive

Engaging with Gen Z is crucial; interactive elements like quizzes, polls, and social media challenges can help. Using TalentEgg’s Instagram Takeover will make the most of these opportunities. By creating polls, quizzes, Q & A’s and giveaways, you can showcase your company’s strengths and demonstrate that you care about connecting with your target audience in ways that matter to them. These interactive strategies will keep your target audience returning and grow your employer’s brand recognition.

gen z

Be Mobile-Friendly

Given that Gen Z prefers to interact with content on their phones, optimizing your website and all employer branding content for mobile viewing is crucial. That’s why TalentEgg provides a mobile-friendly, customized employer profile on TalentEgg.ca.  Your company’s employer profile on TalentEgg.ca is search engine optimized so that you can amplify your employee value proposition more effectively. This employer profile is the starting point for students, recent grads, and early-career professionals to learn about your organization’s employer brand, career opportunities and recruitment messaging. 

gen z

At TalentEgg, our team of Gen Z marketing experts can help you achieve your employer branding goals. We are just scratching the surface regarding all the important ways of capturing Gen Z’s attention online! So, if you want to learn more about how to reach Gen Z effectively, contact our recruitment marketing experts today at info@talentegg.ca, and TalentEgg will grow your employer branding strategy to new heights!

Career Coaching: Navigating Challenges and Inspiring Success

TalentEgg had the privilege of interviewing Shelly Elsliger, a seasoned Career Consultant/Coach. She has a rich background of 20 years in higher education career coaching at renowned university business schools like John Molson School of Business at Concordia University and Rotman Commerce at the University of Toronto. DEI is an integral part of all her endeavours. When working with students, she diligently prepares them for interviews and addresses DEI-related inquiries.

Shelly’s Career Inspiration

We were curious to know what inspired Shelly to pursue career education, to which she responded, “I think Career Coaching found me.” She states how she checked out a local Youth Employment Services Center in Montreal during her early twenties. She spoke to the director and felt an immediate connection, promptly asking for mentorship. Her wish was granted, and she shadowed the director for months, quickly realizing she had found her passion and never looked back.

Shelly told us, “I find it a rewarding career that constantly changes and challenges me. I am always looking for ways to challenge students, build their confidence, and help them explore and find ways to design their career development process. I never just settle and always believe that there is always more I can do as a Career Coach.”

Shelly’s Greatest Achievements

When asked about her most significant achievements in her career, Shelly answered, “My greatest achievement must be my ability to help students understand professional branding .” She explained how many students face imposter syndrome, self-doubt, and FOMO to the point where they feel they can’t progress in their careers.

She harnesses her extensive knowledge in this field, offering valuable guidance to students. Shelly enables them to grasp the mechanics of LinkedIn algorithms and effectively construct their narratives as practical tools for in-person and online networking. When she sees that her work helps students transform and achieve this (she calls it an Oprah Ah-ha moment), it makes her “heart and soul full.”

Diversity, Equity and Inclusion Among Students’ And New Grads’

As mentioned prior, DEI is a significant aspect of Shelly’s work. She touches on her qualifications and values, “I am certified in Leadership and Inclusion. When it comes to serving students, I place an important goal on making each coaching, workshop, or event experience as inclusive as I can. I have never been someone who treats students with a “buffet” style approach. I get to know students at a deeper level and always try to build their confidence and their sense of belonging.” Shelly adds that each student she interacts with is different from the last. She must wear a “different hat” for each student. 

Shelly’s diverse “hat collection” enhances her readiness to support students from various cultures and backgrounds. “I hope to model an important lesson for students: an understanding that fostering inclusive behaviours will help them be better in terms of individual, team, and organizational contributions when they move from the world of school to the world of work,” she concludes.

Mental Health Among Students’ And New Grads’

We wondered how mental health factors into what Shelly does. “Everyone has a story we know nothing about. I always keep that in mind when working with students. Knowing the signs and doing something about it is so important in the work I do. I got certified in Mental Health CPR from the Mental Health Commission of Canada and LivingWorks Applied Suicide Intervention Skills Training (ASIST) so I can know the signs and lessen the barriers that exist,” she explains.

Shelly mentions that she provides a safe space for students, who can depend on her if they need help or just someone to talk to. She expands further, stating, “in some cases, a conversation and safe place to come is not enough. In some cases, students are experiencing thoughts of suicide, and it is part of my role to make sure they have the right resources available.”

Successfully Transitioning Students from School-to-Work

As a primary focus of her position, we asked Shelly how she helps students transition from school to the workplace, especially in the post-pandemic digital age. She responded, “There is still the catch-22 when it comes to experience, so incorporating different programs and offerings on campus to simulate real-world situations and build skills is important. I am a big believer that diverse experiences can help students grow in diverse ways. Students often lack confidence and confidence is key.” Shelly states it is important to stay outside the box when assisting in this area with services like workshops, guest speakers, coaching sessions, and more.

Students’ Biggest Pain Points

Shelly was kind enough to provide insights on the most considerable pain points her students often encounter in a job search in 2023. She highlighted eight:

  1. Branding and standing out for recruitment
  2. Interview tips and practice
  3. Job search and where to find diverse opportunities
  4. Navigating job search as an international student and what employers are open to hiring international students
  5. Lack of work experience
  6. The competitive and changing job market
  7. Knowing what jobs match their academic background
  8. Their approach to building relationships and approaching decision-makers

Shelly mentions that the prominence of technology has transformed the recruitment landscape, introducing ambiguity and a sense of unpreparedness due to constant change. This shift has heightened the need to anticipate the unexpected, creating a heightened sense of urgency. She adds that students perceive how technology poses new challenges. Previously, creating an attractive resume was difficult enough. Now, insecurity and frustration arise as they wonder if their resume will navigate the ATS pipeline and reach recruiters. “There is definitely an increased feeling of not ‘being enough’ or ‘having enough’ and this constant message and nagging of keeping up in terms of skill demands and expectations,” Shelly closes. 

How Employers Can Support Young Talent

Shelly shared her advice for employers on better supporting their student personnel. She advises employers to highlight expectations clearly; there should be no ambiguity. A thorough onboarding process is another suggestion, as well as ensuring students are accommodated for whatever they may need in their position. Furthermore, transparency, training, and collaboration are keywords she underscores as essential for employers to focus on when supporting students in the workplace.

How Employers Can Connect with Top Students

We were curious to know Shelly’s thoughts on the best ways for employers to connect with students. She mentions an on-campus presence is crucial. “This is a way to be involved in something unique and a way to stand out. My only suggestion is to put some thought and consideration into what you will do and how you will do it. Students want to show you what they have, and they want to know your ‘WHY,'” she explains. Employers must tap into what students are looking for and make themselves memorable. Info Sessions, workshops, and case competitions are all great ways to have a campus presence. She adds that free merch and food won’t cut it. Make your company feel meaningful, and do not waste the student’s time. Make a lasting impression.

Advice for Fellow Career Educators

We asked Shelly for advice she has for other career educators who are getting started in the field, as well as some guidance for the post-pandemic era. She provided five tips for career educators who are starting out:

  1. Take a coaching certificate; it will change the way you interact with students, support dialogue, and build trust
  2. Take time to figure out the lay of the land and set up times to meet people to gather perspective. Make sure to meet people beyond who you will directly be working with daily but the important folk involved in the student journey
  3. Be open to collaboration. Great things happen when diverse stakeholders work to create learning experiences
  4. Ensure that diversity, equity, and inclusion are the foundation of all you do so that every student feels like they belong
  5. Build your resource library so you always have more to offer

She adds five tips for career educators in the post-pandemic landscape:

  1. Understand that things are different and accept that adapting will take time. 
  2. Prepare to see some new graduates or even older alums return for career help due to layoffs, especially in tech
  3. Commit to understanding the new way of doing things and be up to date on trends like; recruitment strategies, the gig economy, the importance of networking, applicant tracking systems and resume development, virtual interviewing and virtual recruitment, micro-certifications, and ChatGPT to name a few
  4. Make sure you know where students can go for the right resources in case they need additional support in other areas, for example, mental health resources on campus
  5. Give students the opportunity and the space to explore and “develop many possible career selves” and provide support and insight into new career options

Conclusion

Shelly concluded our discussion by sharing her “quote of the day.” She mentioned that she has an “inspiration board” that always includes inspirational quotes for students. She stated that students had told her that her quotes had provided affirmation for them when they needed it most. She shared her quote with us from Thomas Edison, who stated, “If we all did the things we are capable of, we would literally astound ourselves.”


Shelly Elsliger has been a Career Coach for more than 20 years. She has worked at both John Molson School of Business (Concordia University) and Rotman Commerce (University of Toronto). Currently, Shelly is a Consultant who now operates her own business, Linked-Express and is also a Senior Career, Leadership, and Inclusion Coach for CareerJoy.

Evolving, Growing & Becoming as a Career Coach

TalentEgg was fortunate enough to interview Shaunna-Marie Kerr, Career Education & Exploration at the School of Continuing Studies at York University, with 10+ years of career coaching experience. She is the leader of the virtual career services portal for students and recent alums at the School of Continuing Studies at York University. She provides support and services to students, conducts research and analysis of the labour market and works with technology companies to leverage digital and AI tools in their programs. In addition to her work at the University, she has her coaching practice, is a board member of an anti-violence centre, and is a mother to a four-year-old.

Career Inspiration

Inspiration for Shaunna-Marie’s journey into career education and coaching started after graduation when she faced challenges finding a job that aligned with her skills and values. She began working in a non-profit pre-employment and education program for women who were homeless or precariously housed and discovered her passion for helping people find meaningful work. She saw the positive impact of employment on people’s dignity and self-worth and realized that career and workforce development solutions were where she wanted to focus her career.

Greatest Achievements

We were curious and wanted to know what Shaunna-Marie’s most significant achievements were, and she was glad to fill us in. “In a general sense, my greatest achievement working with students or clients in my coaching practice is all the moments when I have witnessed that mid-conversation shift from frustration and hopelessness to a feeling of possibility and hope.”

Going from there, we asked what she would like to achieve in the future as a career coach. “I have no five-year plan, that’s for sure! My approach is more about seeing a range of possibilities and working to create doors I can walk through later. I feel like we are all ever-evolving, growing, and, as Michelle Obama says, ‘becoming.’ I don’t like to limit my future to only the things I can imagine right now. “

Diversity, Equity & Inclusion

Shaunna-Marie believes that career development and workforce development can only be effective with inclusion, equity, and diversity. She works from an actively anti-racist framework and constantly thinks about her role in systemic and structural oppression. “I recognize the power that place, identity, and perceptions of ‘other’ have as determinants in education, employment, health… everything.”

Kerr went on to say, “Something I think a lot about, in relation to myself but also that applies to employers, is how to engage in non-performative DEI work. It often feels like DEI work is being done as a favour or as good PR when we know that inclusive and equitable hiring is imperative if employers want to have the highest quality candidates, talent, and sustainable growth. In a practical sense, this looks like recognition of foreign and international credentials, skills and competency-based assessments and hiring, and culturally competent interviewing, onboarding, and retention strategies. “

Successfully Transitioning Students from School-to-Work

The Career Services department at the School of Continuing Studies is working on developing a map of the lifecycle of students to provide better support and services at the right time.

We want to make sure that students are receiving the right information, at the right time, in the right way – interview prep, for example, might not be the most helpful thing on day one of a full-time program, but some exercises around career pathway mapping in those early months of studies could be impactful! We are also expanding services for Alumni to ensure that we have a supportive off-ramp from career services when program alumni might be experiencing a lot of challenges and change and opportunities.” Kerr told us. 

Information Overload

We asked Shaunna-Marie to share her thoughts on what she thinks are some of the most common pain points her students face; she told us, “The biggest pain point students seem to have is the amount of information, often conflicting, about career development. We are in a time where so much information is available, but it is increasingly misleading, unrealistic, or just out of date, and many students feel overwhelmed by it. The pandemic and likely recession has led to an almost global sense of general uncertainty regarding the labour market, and we’re seeing more conflicting information about hiring trends across sectors.”

How Can Employers Help A Student’s Career?

With so many conflicting routes and varying information available, we wanted to know how future employers can help their new hires and students. “I believe it’s important for employers to understand the ‘new world’ that these graduates are emerging into and have empathy for the ways in which their last few pre-workforce years have been impacted.”

Kerr went on, ” At the same time, I believe it’s important not to underestimate their abilities and the value they bring to the workplace.  For example, the facility many new grads have with virtual and digital environments can go a long way towards bridging organizational gaps that may emerge in virtual/hybrid working arrangements. Many new grads have always lived some parts of their lives in virtual or digital settings, even pre-pandemic.”

She went on to say, “I can think of several ways that their ability to seamlessly integrate their virtual and digital interactions with their in-person interactions can be leveraged in support of team and culture building, inclusion, and even strategic and operational planning related to things like client relations in hybrid settings. I think other aspects of being an inclusive workspace for everyone in a virtual/hybrid environment, like ensuring meaningful check-ins and recognition, dedicated ‘quiet’ hours for deep work, recognizing things like Zoom fatigue, and open office hours for senior leaders can also be helpful.”

Advice for Fellow Career Educators

Advice for Employers Kerr believes that employers should understand the changing world of work and adapt to the new digital recruitment and hybrid work environments. They should provide clear information about the hiring process, be transparent about the skills they are looking for and be open to diverse candidates and new ways of working.

Shaunna-Marie had this final thought for her peers. “Don’t stop your own career development! Keep learning, exploring, and identifying new and promising practices, pursuing professional development, and building your own networks. I learn so much from talking to other people in the career development and workforce development spaces – including former TalentEgg Career Coach of the Year (2020) Ibiyemi Balogun, who always inspires me with her passion for career coaching, planning, and development.”

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