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Your Complete Guide to Canadian Campus Recruitment

The eighth annual TalentEgg National Campus Recruitment Excellence Awards and Conference took place on Wednesday, June 19th, 2019 and we are happy to say that it was an egg-cellent day of learning and collaborating on best practices in student, new graduate and early career recruitment. The TalentEgg Awards and Conference marks a moment when employers, nonprofits, campus recruitment professionals, and career educators come together for a day to discuss different approaches to support youth employment and professional development. We would like to sincerely thank everyone who joined us for the event, and we can't wait to see you next year!

All Awards and Conference attendees got to take home our 2019 Guide to Canadian Campus Recruitment. This valuable resource gives employers and HR professionals crucial insights into recruiting Gen-Y and Gen-Z job candidates, including best practices, tips on how to use social media effectively, and what matters most to students, new graduates and early career professionals when it comes to starting their careers.

If you missed out on the conference, you can still access TalentEgg's key findings from our Gen-Y and Gen-Z research and recruitment insights gained from our work with the Student Judges of the TalentEgg Awards! We’re offering a free digital download of the 2019 Guide to Canadian Campus Recruitment right here!

Here’s a sneak peek of what you’ll find in the 2019 Guide:

  • Candidates' recruitment pet peeves
  • Why your employer brand needs CSR
  • Unique experiences to develop your future talent pipeline
  • Connecting with early-career professionals
  • Why and how to connect online with potential candidates
  • How your recruitment efforts can be everywhere, all at once
  • The importance of continuous learning and incorporating it into your onboarding
  • …and more!

Get your free copy of this essential resource!


2019 Guide to Canadian Campus Recruitment

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    6 Tips For Creating A Winning TalentEgg Awards Application

    It’s that time of year again! The applications for the 2019 TalentEgg National Campus Recruitment Excellence Awards & Conference are officially open!

    The #TEAwards are an egg-cellent opportunity for top employers, career centres and educational institutions to be recognized for their egg-ceptional work, as well as gather valuable feedback from students and recent graduates on their campus recruitment initiatives.

    We know you’re ready to get cracking on those submissions, but before you do, we wanted to share a few of our top tips and tricks for crafting an award-winning application.

    1. Get organized

    The first thing you should do is decide which award categories best fit your initiatives – and with 17 awards, you have plenty to choose from. To get started, make a shortlist of the ones you want to apply to and carefully read through the descriptions to ensure your team’s efforts meet the outlined criteria.

    Here are the categories for this year’s TalentEgg awards:

    EMPLOYER AWARDS

    • Best Grad Program
    • Best Campus Career Website
    • Best Internship/Co-op Program
    • Campus Recruiting Program of the Year
    • Campus Recruiting Program of the Year for a nonprofit NEW!
    • Campus Recruiter of the Year (Individual)
    • Campus Recruiter of the Year for a nonprofit (Individual) NEW!
    • Best Recruitment Marketing And Outreach
    • Best Social Media Presence
    • Special Award for Social Responsibility in Recruiting
    • Best Campus Ambassador Program
    • Best On-Campus Student Engagement Strategy
    • Best use of AI in Recruitment NEW!

    EDUCATIONAL INSTITUTIONS

    • Best Contribution To Student Career Development
    • Special Award For Innovation By A Career Centre
    • Best Digital Recruitment Campaign By An Educational Institution
    • Career Coach of the Year (Individual) NEW!

    For more details, head to our website!

    2. Gather your materials

    Each awards submission is composed of two parts. The first is the mandatory online application. We ask all applicants to fill out a short form and provide a brief overview of the initiative being submitted for review.

    Note: The Campus Recruiter of the Year and Career Coach of the Year (Individual) awards application are slightly different. For these awards, we ask for a short description of the nominee’s achievements.

    The second component is the supporting documentation. We request all documentation to be presented in PDF format and attached with the application form. For this part, you can embed links to online presentations, websites, or other types of media to support the application and demonstrate the impact of your efforts.

    Over the years, we’ve noticed that our judging panel tend to favour applicants who are able to support their achievements with solid evidence. Speaking of which…

    3. Know your audience

    Your work will be judged by an eggs-clusive panel of top students. In other words, your target audience for your campus recruitment initiatives. Therefore, to help ensure your application is well-received, you need to tailor it for a younger demographic.

    Here’s what we recommend:

        • Use terminology that everyone can understand. Avoid industry jargon words and phrases.
        • Communicate in a Gen Z and Y-friendly voice. Aim for casual and conversational, but still professional.
        • Speak directly to the wants and needs of students. Check out our Guide to Campus Recruitment to get key insights from students & grads.

    4. Show your work

    So you think your organization had the best recruiting program of the year? Great – we want proof! Including quantitative data like statistics or percentages can help strengthen your claims and create a comprehensive application.

    Another factor all winning applications have in common? Visual appeal. To stand out to the judging panel, try:

        • Using a style and branding that is similar to your other campus recruitment material.
        • Incorporating visual evidence, such as screenshots, logos, videos, etc., to illustrate your application.
        • Including pictures of your student/new grad employees and/or campus recruiters to help the judges better connect with your organization.

    5. Keep it concise

    With so many submissions to evaluate, most of the judges will likely only spend a short time evaluating each application. A text-heavy application will not appeal to a Gen Z and Y audience. The key is to provide as much detail as possible, but also keep it concise.

    To do this, include only the most relevant and impressive information and use bulleted lists or graphs to convey your points wherever possible. Also remember that you can provide links to any social networking accounts, online media, and additional information you want to include.

    6. Be creative

    Don’t be afraid to flex those creative muscles when crafting your application! The goal is to create a submission that stands out from the competition in a memorable way and the best way to do that is to be innovative.

    Think outside the box by leveraging new technology as much as possible. For example, you could create a video or a slide deck for your application instead of a traditional text document. You could also use infographics to represent your data in a modern and visually appealing way.

    Just make sure that the end result is accessible and easy-to-navigate. It doesn’t matter how flashy your application is – if the judges can’t understand it, they can’t engage with it.

    Follow these tips and you’ll be well on your way to creating a top-notch #TEAwards application. Good luck!

     

    Interested in sponsoring the event? See the sponsorship opportunities here!

    Introducing the 2018 Guide to Canadian Campus Recruitment – Decoding Gen-Z

    The seventh annual TalentEgg National Campus Recruitment Excellence Awards and Conference took place on Tuesday, June 26th, 2018, and we are happy to say that it was an egg-cellent day of learning and collaborating on best practices in student and new graduate recruitment. The TalentEgg Awards and Conference is a special day for us because it marks a moment when we bring together employers, nonprofits, campus recruitment professionals, and career educators for a day to discuss different approaches to supporting youth employment and professional development. We would like to sincerely thank everyone who joined us for the event, and we can’t wait to see you next year!

    All Awards and Conference attendees got to take home our 2018 Guide to Canadian Campus Recruitment. This valuable resource gives employers and HR professionals crucial insights into recruiting Gen-Y and Gen-Z job candidates, including best practices, tips on how to use social media effectively, and what matters most to students and new graduates when it comes to starting their careers.

    If you missed out on the conference, you can still access TalentEgg’s key findings from our Gen-Y and Gen-Z research and recruitment insights gained from our work with the Student Judges of the TalentEgg Awards! We’re offering a free digital download of the 2018 Guide to Canadian Campus Recruitment right here!

    Continue reading

    How To Build A Campus Recruitment Measurement Tool From Scratch

    As speaker Jennie An stated, data isn’t always the most egg-citing topic.

    But she certainly managed to spice it up at this year’s TalentEgg Campus Recruitment Excellence Awards & Conference, with an engaging presentation that covered a range of topics – from the 2016 Census, to Justin Trudeau and pandas. However, it was her main story of successfully building a campus recruitment measurement tool from scratch that truly captured our audience’s attention.

    So what does it take to create such a resource? Lucky for us, Jennie broke it down into four easy steps.

    Continue reading

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