You’ve heard the expression: a picture is worth a thousand words.
When you’re trying to connect with Gen Y, that picture is priceless.
Instagram is the fastest growing social media site, with 200 million active monthly users worldwide (90% of whom are under the age of 35). With 15 times the interaction rate of Facebook and 38 times the interaction rate of Twitter, the mobile image-sharing app is quickly becoming the essential social platform for reaching and engaging Gen Y.