We are delighted to welcome Rachel Evans to the TalentEgg team. As the Director of Partnerships and Operations, she brings a wealth of experience in talent acquisition, recruitment marketing and employer branding. We interviewed Rachel to learn more about her experience and how it can support em
ployers and career educators.
Q: Why did you decide to join TalentEgg?
What attracted me most was the critical role TalentEgg plays in connecting tomorrow’s workforce with great employers and the support TalentEgg offers employers to extend brand awareness, reach, and connection with students and those early in their careers.
I was also a previous client of TalentEgg, working as a recruitment marketing advisor with Shell Canada, where I led talent attraction for students and new graduates nationwide. My experience with the TalentEgg team was exceptional, and the company’s growth has been impressive. While TalentEgg started many years ago as a job board with digital advertising, the company has grown to offer comprehensive employer branding and talent attraction services, enabling employees to use TalentEgg as an extension of their campus recruitment teams.
Q: Can you tell us more about your background in employer branding, recruitment marketing and talent acquisition?
As mentioned, I led recruitment marketing for Shell Canada, and I have had the opportunity to participate in employer branding and talent acquisition throughout my career as a marketing professional. I recently came from the talent acquisition industry, where I led marketing and communications for a technology company that enabled talent pools. In that role, I was a speaker on employer branding best practices. I consider recruitment marketing no different than traditional B2C marketing, with the product being the career within the organization and the consumer being the student/new graduate. Applying tried and tested marketing principles to talent attraction is quantifiably better than not adopting these best practices.
Q: Why is employer branding important now more than ever?
Employer branding is essential as businesses recover from the pandemic. Many employers stopped or scaled down their employer brand and talent attraction spend, which has resulted in reduced brand awareness among students and new graduates. With Boomers leaving the workforce in unprecedented numbers, organizations have a significant gap to fill. In a hyper-competitive talent attraction landscape, the only way to differentiate your organization is with a strong employer brand and presence in the market, intersecting young people with where they are physically and digitally.
Q: What are your plans to support TalentEgg’s partners?
I am excited to support employers with their talent attraction strategies and employer brand to help connect them with great students and new graduates. I see a significant opportunity to partner collaboratively to extend existing services, including co-marketing and branding initiatives during campus events that show institutions are committed to connecting their students and new grads with employment opportunities.
TalentEgg also has a suite of e-learning courses that may be of interest to all of our partners. These professionally produced courses teach soft skills needed in the workplace that are often lacking in young people. These courses are incredibly cost-effective and could be an excellent addition to the services already offered by post-secondary institutions and employers struggling to close this gap within their workplace.
Q: How can TalentEgg’s partners (employers, career centers, career educators) get in touch with you?
Reach out anytime by email at: rachel@talentegg.ca connect with me on LinkedIn! I look forward to working together!