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Tag: Employers (page 9 of 9)

Photos – Gen Y Recruitment Insider: Behind the Scenes with MasterCard and TD Business Banking

Last Thursday, TalentEgg hosted the first event in our Gen Y Recruitment Insider series, featuring presentations from TD Business Banking and MasterCard.

The Gen Y Recruitment Insider series by TalentEgg is designed to give Canadian recruitment professionals an inside look at the most successful Gen Y focused recruitment and branding campaigns executed by their peers. At each event, attendees have the opportunity to discuss these campaigns as well as forthcoming developments in digital and social media as they pertain to student and new grad recruitment.

Nancy Moulday, Manager Recruitment at TD Business Banking, and Kobi Gulerson, Director of Digital Marketing at MasterCard Canada, shared the behind-the-scenes of their very different but effective styles of recruitment.

We’d like to thank everyone who came out on Thursday and we sincerely hope you had a great time! It was a full house and we had a fantastic turn out, especially considering it was the night before a long weekend.

Couldn’t attend? Stay tuned for blog posts this week featuring the key takeaways from Nancy and Kobi’s presentations as well as our survey findings that indicate some interesting recruitment and marketing trends for the next year.

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Bridging the student to employee divide

On Monday, we launched Student Voice, a three-month initiative giving students a platform to share their job search frustrations, stories, and lessons for employers. Over the next three months, we intend to collect and publish hundreds of entries and share them as widely as possible with decision makers across the country. We want to give students a voice in the world of campus recruitment to change the way that employers and students interact for the better.

We asked students to share their stories by answering three questions. One is: “Based on your experiences, what’s one lesson you’d like to share with employers?” If there’s one response that we’ve overwhelmingly heard over the past week, it’s that new grads want more feedback from employers. They apply, don’t get the job, and are left scratching their heads wondering why.

Why do new grads value feedback?

A lot of people believe that it has to do with what I’m calling the Gen Y factor. Some say this generation has grown up with constant feedback from Mom and Dad, instant results from the Internet and video games, grades from professors and teachers, so therefore they also expect feedback from employers. I’m not discounting this factor as being partially responsible, but I think it’s something much simpler.

Feedback makes you better. Plain and simple. How are you supposed to improve if you don’t know what you’re doing wrong in the first place? If students want feedback, it’s only because they try hard and they are eager to do their best.  They want to succeed. I don’t know about you, but this is a quality I’d value greatly in a job candidate.

One of the Student Voice contributors stated it perfectly: “We are the leaders of tomorrow. If the current leaders don’t provide us with feedback, how can we prepare to take over in the future?” Great point.

There’s a problem though. Some employers, will respond with something like this: “We can’t spend the time (or money) giving feedback to every candidate, especially the ones that we’re not going to hire.” That’s a fair point. After all, they are running a business.

To sum it up: students and new grads are unsure of what steps to take to become a successful candidate, and some employers are unwilling or simply unable to provide them with the feedback they need to succeed.

How do we solve this problem?

Simply put, I don’t know. Not yet at least. And that is why we created Student Voice. By sharing student’s stories and experiences we’re hoping we can generate solutions and ideas for employers, as well as help students learn from their peers’ experiences.

I may not have a solution to this divide, but I have some ideas

We need to teach students practical skills like how to write a proper resumé, how to handle an interview, and which paths of study will lead to which careers. I personally do not remember being taught these skills. I remember filling out a questionnaire that told me what I should be when I grow up; I believe I’m supposed to be a chicken farmer or a lawyer. Thanks for that.

Employers

As you know, entry level candidates do not necessarily posses the hard skills that you’re looking for. But the ones who are following up, and asking for feedback, definitely have soft skills like determination, hard work, desire to succeed and improve, etc. These skills demonstrate that this person is serious about becoming your next superstar. Consider this the next time you are hiring new grads for entry level positions.

Join the movement: Fight youth underemployment with us!

Youth underemployment is a big problem in Canada, and we can’t fight it alone. As I mentioned above, I don’t know the answer to this problem. But I do know, that the more voices that are heard, the greater the chance we have of succeeding. 

Students: Share your stories and tell your friends to do the same. Every contribution makes a difference! 

Employers: Read these stories and learn from them. Listen to these talented, bright minds, struggling to find meaningful employment. This is research right from the demographic that you’re struggling to reach.

Maximize your career fair experience

On Monday, I wrote a post examining the value of career fairs. I was pretty critical. I wrote the post for two reasons. The first was to share a perspective that some students may agree with. The second reason, and the more important of the two, was to generate a discussion that would hopefully help students and employers learn how to get the most out of career fairs.

In response to my article, Adrian Berg, the Assistant Director of Employer Relations And Marketing at the University of Toronto Mississauga Career Centre, wrote us a great comment on our article sharing tips on how to maximize the potential of career fairs. Below is Adrian’s comment in full. For employers that are considering career fair participation, it provides a balancing overview of the potential value that students can gain from visiting the fair and your booth in particular.

Although it’s true that many students leave career fairs disappointed, there are also many students who find them to be a valuable experience (information from a survey conducted after our last major career fair shows that 89% of students would recommend the fair to their friends).

The key is preparation. Just showing up in jeans and t-shirt, asking reps “What do you do?” is unlikely to add much value to your job searching efforts. Researching the organizations in advance, preparing an effective 20-30 second business introduction and dressing professionally will help you stand out from the crowd and be noticed by the recruiters. Bring along a professionlly made business card and hand it to the employer after you speak with them, and be sure to ask them for one too. Make a visit to your campus Career Centre a priority in the weeks before the fair, to get any help you need on how to prepare so you can make the most of the fair.

The article states that many companies attending career fairs are not hiring. While this may be the case at some fairs, it certainly has not been our experience at the University of Toronto Mississauga, where pretty much all organizations that are attend are currently recruiting (we publish this information in advance in a fair guide, available to students both online and at the fair). But even if they are actively recruiting, students should not expect that the act of attending a fair will bring a job by itself, but rather it’s just one part of an effective job search. Having dozens of employers on campus is a great opportunity to ask questions that provide information beyond what is available on their websites. Students can then use this information to their advantage, by tailoring their resume and cover letter or demonstrating this knowledge when following up with the reps after the fair via email or in an interview.

Not only are fairs an excellent opportunity to build relationships with reps from organizations you may be interested in working for, they’re also a great opportunity to speak with reps from firms that you may not have even considered. Consider this comment from one of our recent graduates: “It really opened my eyes to the diverse types of industries and jobs that are truly available. For example, I always knew I was interested in marketing but I hadn’t considered grocery retail until I stopped at the Loblaw booth at the UTM Career Centre Career Expo in my second year.”

But don’t just attend the career fair and think you’ve done your networking. Most Career Centres also offer a number of employer information sessions, industry panels and/or networking events through the year. Attending these will provide additional networking opportunities, and who knows, you may just run into the same hiring reps at these other events where you can take your relationship building to the next level!

Signals of potential, the AMS elections and Tyler Turnbull

As I browsed through my Twitter feed yesterday morning, a tweet about my alma mater, Queen’s, came through, and I was compelled to click because it mentioned, a) a Cee-Lo parody, and b) the AMS (student council) elections.

The Twitter link took me to an article called “Who casts the first stone…“, highlighting a hilarious video that Team SDL made as part of their campaign for AMS executive this year. I was very impressed – it’s funny, energetic, and lets you see a very human side of Team SDL.

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