Recruiting | TalentEgg Trends

Tag: Recruiting (page 1 of 11)

The Top 5 Ways to Capture Gen Z’s Attention Online

As the first truly digital generation, Gen Z has grown up with technology at their fingertips. Therefore, businesses and recruiters must know how to capture their attention online. Here at TalentEgg, we spend every day engaging with this exact demographic, and as a result, we have uncovered our top 5 ways to catch Gen Z’s attention:

Utilize Social Media

Gen Z is highly active on social media platforms such as TikTok, Instagram, and YouTube. Creating engaging content and targeting your ads to the right audience is critical to reaching this demographic. That is why TalentEgg offers targeted and successful social media ad creatives that are eye-catching. Social media ads use effective algorithms to target the exact audience you want to reach.

Make it Appealing

Incorporating visually stimulating content such as videos, music, and compelling images into your online marketing strategies is vital when capturing Gen Z’s attention. These types of short-form videos remain one of the most effective mediums to connect with students and new grads. Concise, informative, one to five-minute branded videos are increasingly popular as students are more sensitized to quick, easy and immediate content. That is why TalentEgg offers TalentEgg Shorts! TalentEgg Shorts is a video series showcasing your employer brand that grabs students’ and new grads’ attention. You can film up to five one to five-minute episodes for your TalentEgg Shorts Series!

Keep It Real

Gen Z highly values authenticity, and they can easily detect when something is inauthentic. To ensure your messaging is genuine, it’s essential to use real people in your ads or branding and keep your messaging transparent and honest. That’s exactly what you can do during TalentEgg’s TikTok Takeovers! During a TalentEgg TikTok Takeover, your organization can access TalentEgg’s TikTok account for up to five TikTok posts for one week. From tips and tricks videos to TikTok dances with your team, this is your chance to “video-ize” your employer brand and give a genuine and authentic look into your company culture.

Make It Interactive

Engaging with Gen Z is crucial; interactive elements like quizzes, polls, and social media challenges can help. Using TalentEgg’s Instagram Takeover will make the most of these opportunities. By creating polls, quizzes, Q & A’s and giveaways, you can showcase your company’s strengths and demonstrate that you care about connecting with your target audience in ways that matter to them. These interactive strategies will keep your target audience returning and grow your employer’s brand recognition.

Be Mobile-Friendly

Given that Gen Z prefers to interact with content on their phones, optimizing your website and all employer branding content for mobile viewing is crucial. That’s why TalentEgg provides a mobile-friendly, customized employer profile on TalentEgg.ca. Your company’s employer profile on TalentEgg.ca is search engine optimized so that you can amplify your employee value proposition more effectively. This employer profile is the starting point for students, recent grads, and early-career professionals to learn about your organization’s employer brand, career opportunities and recruitment messaging.

At TalentEgg, our team of Gen Z marketing experts can help you achieve your employer branding goals. We are just scratching the surface regarding all the important ways of capturing Gen Z’s attention online! So, if you want to learn more about how to reach Gen Z effectively, contact our recruitment marketing experts today at info@talentegg.ca, and TalentEgg will grow your employer branding strategy to new heights!

How to Support International Students To Get The Soft Skills They Need For Work

February 22, 2023 / James Highet / 0 Comments

One of the top struggles career educators tell us is international students need enhanced support to enter the Canadian workforce successfully. The issue is exacerbated by two other issues we hear from career educators; although students need soft skills training, there isn’t enough time to fit it into the curriculum and it’s critical for your educational organization to produce successful graduates. So how can we take that added factor of international students needing enhanced support and turn it into a success story for you and them?

Enter our e-Learning Soft Skills Training courses! We’re working with certified adult educators, clinical psychologists and other subject matter experts to tailor our lessons to help fill that soft skills gap through specialized programs for students and recent grads.

As the world becomes more interconnected and globalized, more and more students are choosing to study abroad. International students bring a wealth of knowledge and experience to their studies, but they may also face challenges in developing the soft skills they need for the workforce. Here are a few ways that educators and schools can support international students through our backpack-to-briefcase course:

Relationships At The Core

Provide opportunities for workplace relationship success. One of the key benefits of studying abroad is the opportunity to learn from and interact with people from different cultures. Schools and educators can support international students by providing opportunities for future workplace relationship success. Relationships are a key driver of workplace success. It is pivotal that students build and nurture effective relationships with their colleagues, managers, customers, leaders, and stakeholders throughout their careers.

Verbal & Nonverbal Communication

Help students develop their English language skills. For many international students, speaking, reading, and writing in English is essential for success in their studies and future careers. But learning other valuable communication techniques, such as the importance of body language, ways to structure your conversations at work so that they are meaningful, impactful and just as valuable.

Inclusive Outlook

Guide your students on the understanding of unconscious bias and that it is often rooted in or created by specific cultural, gender, or socioeconomic stereotypes that they may or may not be aware of. Through our course, we’ll help your students to develop their self-awareness of what may be their unconscious biases and learn inclusive communication techniques to broaden their communication horizons and help them make decisions through a wider spectrum of decision-making.

We’ve built our custom eLearning programs to support the school-to-work transition and early career development of Canada’s top young talent. TalentEgg’s virtual courses are designed to help all of your students, international and locally to close the gap between soft skills and the Future of Work by offering virtual e-Learning Soft Skills Training courses and certificates. Career Educators can take the first step in preparing students for their future careers by tackling the need for soft skill development by contacting TalentEgg at elearning@talentegg.ca.

A People First Approach At Evolution Mining

June 21, 2022 / James Highet / 0 Comments

Evolution Mining is leading the way with a hands-on approach to learning and success for the company’s graduate program. We at TalentEgg had the chance to hear from Bianca Baghdassar, an Advisor for Organisational Development at Evolution Mining. Bianca shared what trends the company believes are important moving into the future. She also explains how its graduate program prepares students and graduates for future success within the mining sector. Lastly, Bianca goes over how diversity, equity and inclusion (DEI) initiatives help create a more supportive workplace within the company and its new Inclusion Awareness Committee.

Keep reading to learn how Evolution Mining measures success in the industry and how they balance the company’s world-class graduate program in Canada and Australia!

People & Relationships at Evolution Mining

“My experience working as an Advisor at Evolution Mining has been extremely rewarding and positive. From the moment you step foot on an Evolution site, you get a sense of a people-centric and relationship-driven workplace that welcomes everybody, which (in my experience) you don’t just find at any company.” Bianca told us. The company is full of opportunities, especially for those who want to excel, push themselves out of their comfort zone and be agile, backed by Evolution Mining’s leadership team and fully supported.

Graduate Success In The Mining Industry

The company’s graduate program aims to support the growth and development of the future workforce of Evolution Mining, in addition to addressing hard-to-fill and hard-to-retain roles. Graduates have the opportunity to develop personal, technical and commercial skills throughout a two-year program. The graduate program has been in full swing since 2013, and they still have representation in their business from every cohort, which is a massive achievement for Evolution Mining. In addition to their grad program, the company offers students opportunities for summer vacation work while completing their studies. This benefit is to give students a taste of what the mining industry looks like and hopefully gives them an experience which will persuade them to apply for the graduate program when they’re ready to do so.

Success in the mining industry is tough to narrow down. Still, success at Evolution means a high-performing culture where people are clear about the types of behaviours that we want to see and hear, in line with the company’s values. As part of its strategy, Evolution Mining aims to be a business that prospers through the cycle by generating superior returns from the company assets. It also is building a reputation for sustainability, reliability and transparency, embedding financial discipline across the business, maintaining an active pipeline of quality exploration and development projects and being open to all quality gold, silver and copper-gold investments.

Connected Across Borders

We at TalentEgg asked if there was a difference between The Canadian and Australian Graduate programs and how they are run. “The Red Lake Alberta and Australian Graduate programs are the same. We bring our graduates in for a structured two-year development program with opportunities for regular coaching, mentoring and support from leaders at our sites. The only real difference is one time, meaning we’re dialling in pretty early in the morning from Australia to connect with our Red Lake colleagues. Still, it’s all worth interacting with such awesome grads!” Bianca told us enthusiastically!

Career Path With Evolution

Evolution Mining operates off a very successful 70:20:10 model of learning, recognizing that about 70% of a graduate’s learning is done daily by providing the graduate with meaningful and value-adding project work. 20% of learning is done through other people in a formal and informal mentoring and coaching capacity. The final 10% of learning is done through formal learning by offering opportunities for graduates performing well to complete certifications or attend external conferences, in addition to their quarterly internal workshops hosted by Evolution to develop their soft skills.

Post Pandemic Recruiiting

Evolution Mining saw the post-pandemic lifestyle as an opportunity to leverage technology in more innovative and interactive ways while recruiting new graduates. Although they had to shift to a virtual approach, the company could work with external providers to launch video interviews, psychometric assessments and host assessment centres using breakout room functions on MS Teams. Even though the process was virtual, Evolution still found ways to increase its levels of interactivity and provide candidates with an approach which was not only fun but efficient.

Future Hiring Trends & Workplace Bias

With an industry as large and expansive as mining, Bianca shared what the team at Evolution Mining believes to be at the forefront of the company’s hiring process’ moving forward.

Increased female representation within the industry
Larger graduate cohorts entering the business to further build on its approach to hiring the future leaders of Evolution
Increased use of virtual recruitment tools
Candidates looking for a workplace that will offer flexibility
Candidates who are open to international secondments and opportunities across all our operations

Evolution works diligently to ensure its hiring process is fair for all applicants by providing multiple data points to assess candidates and their suitability for the role. This process includes resumes and cover letters, video interviews, psychometric assessments, and face-to-face interviews with a diverse panel of hiring staff.

Diversity, Equity & Inclusion at Evolution Mining

Evolution is passionate about creating a workplace that’s inclusive and supportive, a place where everyone can indeed be themselves. In 2021, the company’s Inclusion Awareness committee was formed to play an essential role in connecting, informing and educating their employees about inclusion and diversity, including the benefits, barriers, mindsets, and conscious and unconscious biases. It is vital for Evolution Mining to constantly improve Inclusion and Diversity as they’re committed to creating more accountability and ownership as a business and from their employees. This improvement is to support the company goals for greater collaboration, more innovation and ideas, greater productivity, more revenue, more profit, and greater shareholder returns. A diverse and inclusive company is a stronger, more successful company.

Check out Evolution Mining’s profile on TalentEgg! You’ll be able to watch an overview video of the Red Lake site and learn about the company culture at Evolution and the company’s graduate program here in Canada and Australia!

Exclusive Insights Live from our 2021 #TEAwards Surveys

June 17, 2021 / Irene Chan / 0 Comments

At our 2021 TalentEgg Awards and Conference, over 80 recruiters and industry professionals attended to join us in celebrating the best in student and new grad recruitment. Throughout the conference, we conducted some surveys to uncover some exclusive insights for the future of recruitment and the workplace in our ever-changing world.

Virtual Recruitment is Here to Stay

One of the questions we asked recruiters and industry professionals was, “Will your organization continue to incorporate virtual campus events as part of their overall campus recruitment strategy?” Out of 35 respondents, 77% answered “yes,” while 23% answered, “I’m not sure yet.” Thus, it is clear that an overwhelming majority of participants are going to continue incorporating virtual initiatives to engage and provide students with opportunities, while the minority are, at the very least, open to the idea.

Employees Want to Return to a Hybrid Workplace

Regarding the future of the workplace, an overwhelming 79% of respondents answered “hybrid (a combo of remote & in-person) when we asked them, “What type of workplace would you like your employer to adopt?” Meanwhile, the remaining 21% of respondents answered “completely remote/virtual.” Regarding the ever-changing workplace, results are indicating that the future of the workplace is going to change. For the most part, say goodbye to long commutes and face-to-face interactions in the office. The pandemic has allowed companies to adapt and overcome obstacles to remote work, and as a result, hybrid workplaces are the newest trend that is here to stay.

Soft Skills are Critical for Career Development

As highlighted in our Guide to Recruitment 2021, soft skills are crucial to students’ and new grads’ development and career success. But, what kind of soft skills, in particular, are recruiters and industry professionals looking for in the workplace? We asked our awards and conference attendees to tell us, “What soft skill do you think is the most important for young professionals to develop?” The most common answers were communication, curiosity, adaptability, leadership and resilience. Other responses included time management, flexibility, empathy and critical thinking.

Exclusive Ways to Connect Virtually with Students

Whether you’re a career educator or a campus recruiter looking for the most effective ways to engage with or hire students and grads or you’re a job seeker wanting to network with employers, we’ve got you covered. We asked attendees, “what has been the most effective VIRTUAL way you engaged with students this past year?” and the answers varied across all respondents. For instance, 26% of respondents stated: “coffee chats” as their top pick, while 22% of respondents stated, “social media” and “networking sessions,” both tied as the second most popular answer.

Something worth noting is that none of the options were left unanswered! Although coffee chats, networking sessions, and social media were the most popular answers, there is still value in investing time and effort into other initiatives such as information sessions and case competitions.

The Demand for Diversity, Equity and Inclusion in Recruitment and Employee Engagement

Finally, attendees acknowledged the heightened need for employers to commit to and embrace DEI initiatives in their recruitment and employee engagement strategies. When we asked attendees “What do you see as the most transformative changes in recruitment and employer engagement around diversity, equity and inclusion in the future?” Among the answers were “top-down approach to attracting, finding and hiring diverse talent,” “partnering with EDI students clubs,” “open-mindedness,” and “providing scholarships and support to the community.” As a recruiter or HR professional, take the time to sit down with your company leaders and carefully discuss meaningful and impactful ways to embed diversity and inclusion initiatives into the workplace effectively.

For more trends on recruitment, the trends in demand from students and new grads, and a glimpse of the future of the ever-changing workplace, check out our Guide to Recruitment 2021 package, brought to you by our team at TalentEgg.

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Tag: Recruiting (page 1 of 11)

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