Tag: Recruitment (page 1 of 14)

How to Attract the Right Candidates to Your Job Postings

In today’s fast-paced and ever-evolving job market, attracting and retaining top talent is crucial for the success of any organization. As employers, recruiters, and career centers, it’s essential to provide valuable resources and opportunities for career development to help new grads and students thrive. Let’s explore how you can revolutionize your approach to talent acquisition and engagement by utilizing best practices for career development.

Comprehensive Job Postings

Do you need help attracting the right candidates with your job postings? Crafting an effective job posting is crucial to attracting top talent and ensuring a successful recruitment process. Here are some valuable tips for enhancing job postings and reaching qualified candidates.

When creating a job posting, clearly outline the essential responsibilities and qualifications. Be concise and specific, ensuring that potential candidates can easily understand what is expected of them in the position.
Highlight the unique aspects of your company culture and the opportunities for professional growth. Job seekers are interested in the job itself, the overall work environment, and the potential for career advancement.
Leverage job posting assessment tools to ensure clarity, accessibility and collaboration with diverse voices, attracting a wide range of qualified candidates.

Optimizing Your Employer Branding

An effective strategy for writing a compelling job posting is to focus on employer branding. You can captivate top talent by showcasing an authentic company culture and providing insights into growth opportunities. Successful employer branding is an ongoing process that involves adapting to changing trends and student aspirations.

Seek feedback and stay attuned to evolving student and new grad preferences to create an appealing employer identity. By aligning with the aspirations of today’s students, your employer brand will resonate more effectively, attracting candidates who are an excellent fit for your organization.
Showcase your company’s unique culture and values and engage with top talent through tailored content. TalentEgg provides a comprehensive solution for enhancing and amplifying your employer brand. With a dedicated employer profile space, social media promotion, paid advertisements, customized content creation, and more, you can leverage TalentEgg’s platform to elevate your employer brand and connect with the right candidates for your organization.

Networking and Recruitment Events

Networking with students and new grads is vital to attracting your ideal candidates.

Encourage your team to focus on building authentic relationships during networking and recruitment events. Instead of promoting job opportunities, engage in meaningful conversations to understand candidates’ aspirations and career goals. This approach establishes a positive impression and increases the likelihood of attracting top talent who resonate with your company values.
Consider hosting engaging presentations or workshops that showcase your company culture and values when participating in events. Create memorable experiences that leave a lasting impression on attendees. This proactive approach highlights your organization’s strengths and sets you apart from other employers, making your company more attractive to potential candidates.
Promote your virtual and in-person career fairs, webinars, and networking events. TalentEgg provides a platform for employers to connect with students and recent graduates in dynamic and engaging environments. TalentEgg’s innovative solutions enable companies to showcase their unique offerings, fostering genuine connections with talented individuals.

Visit TalentEgg today! There’s no better place to share your recruitment message and job opportunities to reach the best Gen Z talent.

Career Connections: Young Talent, DEI, Measuring Success

January 10, 2024 / Charlie Gibbons / 0 Comments

An industry leader in the recruiting space, Career Connections knows the insurance marketplace inside and out. They serve as an external recruitment partner for companies. Career Connections assist in everything from discovering hidden talent to helping candidates prepare with resume reviews and mock interviews and learn more about the different career paths within the insurance industry.

TalentEgg was granted a wonderful opportunity to speak with Carolyn Seward and Beverly Lewis-Hunte from Career Connections, who graciously disclosed in-depth details relating to all things Insurance, events and growth in the sector. They also touch on opportunities for young talent, DEI, work models and measuring success within an ever changing industry.

Experience with Career Connections

Carolyn Seward, Manager & Beverly Lewis-Hunte, Senior Program Officer

We asked Carolyn and Beverly to share their experience working at Career Connections with us. They mention it is an exciting and unique workplace for various reasons. “Career Connections is an interesting program because we are recruiting for the property and casualty insurance industry as a whole, not just for a single employer! This involves creating awareness of the different career pathways that can vary quite a bit,” they stated.

They both touched on how the insurance industry has a lot of variety to offer, so there is something for everyone. Carolyn and Beverly say they face a challenge to connect this sentiment with young talent. They express the limitless room to grow in the industry, “insurance isn’t as well known of a career path so we have unlimited opportunity for growth and the insurance industry is very supportive of our work.”

Initiatives for Young Talent in the Industry

We spoke about the initiatives that Career Connections is implementing for students and new grads. While they have lots on the go, Carolyn and Beverly shared that their “Industry Days” are the most popular. “These are online career fairs we host four times a year, students may submit their resumes in advance for employers to review and select for a coffee chat or mini-informational interview,” they explain. The students get the opportunity to meet with several industry professionals and learn more about their companies and the industry as a whole. Carolyn and Beverly add that many of these employers end up hiring students they meet at these fairs, which is something they both are happy to see.

These are not the only events Career Connections run; Other events include a career building series that comprises of resume workshops, interview prep, job search techniques, coffee chats with industry professionals and “ask a recruiter” sessions. Not to mention a new “job shadowing program” where “students who have no insurance experience get a chance to see what a career path could look like and bust some of the myths about working in the industry,” they add.

Beverly states, “Our ultimate goal is to showcase the variety and opportunities of working in the insurance industry to those who haven’t considered it as a career path before.”

DEI at Career Connections

Diversity, equity and inclusion have gained paramount importance in the workplace. We asked Carolyn and Beverly what role DEI holds within the company. “Equity, Diversity and Inclusion are one of the strategic pillars of the Career Connections program. We look to foster an environment of inclusion and belonging across the property & casualty insurance industry and the industry strives to look like the communities it services across Canada.”

They both add how important it is to highlight diversity within the industry. Career Connections does this with its “voices of inclusion” series, connecting with equity-seeking student groups and offering coffee chats with professionals from specific equity-seeking groups. Carolyn and Beverly share their delight relating to their partners taking strides for the better, “our recent demographic research saw an increase in BIPOC professionals by 9% over the past five years putting the industry in line with the Canadian average.”

Fostering Fruitful Opportunities for New Grads with Career Connections

Since Career Connections is partnered with many companies, we were curious as to how new grads and students can find opportunities with these partnering companies. “Career Connection’s role is to keep the curiosity burning in students in order to learn more about the insurance industry. To do this we continue to innovate new events and initiatives to connect students to employers,” Carolyn and Beverly proclaim.

They add, “for our partners we continue to source interested potential student talent so we help with recruitment and retention.” Additionally, both of them note that their partners have observed a lack of essential soft skills among the young talent entering the post-pandemic workforce. But Career Connections wants to help, “We look to assist students in developing their competencies and professionalism through workshops and events so they can make a great first impression with employers.”

Lingering Impact of the Pandemic

On the topic of a post-pandemic workplace, we spoke about how the pandemic has affected the insurance industry. Firstly, they share how the industry as a whole has mainly moved into a hybrid work model in the wake of the pandemic. “This allows for the flexibility required to keep employees happy with recruitment and retention rates and still offers opportunities for in-person onboarding, training and collaboration.”

They mention how interviews have finally returned to in-person, and new trends have emerged in insurance recruitment post-pandemic. “We also saw that very competitive salaries caused many staff to shift between companies and referral bonuses for current employees who recruited another to their company became a popular tactic.”

As for the future, the Career Connections team shared with us a few hiring trends that they believe will become common. The first is an increase in quality onboarding and training due to remote work and a heavier reliance on analytics as automation becomes more common for mental tasks in the recruiting space.

Perks and Success in the Insurance Industry

We wanted to know what new grads and students can expect from a career in the insurance industry and what it offers. “Insurance really is a hidden gem of an industry, it offers variety, flexibility and advancement. Our employers hire based on transferable skills and offer extensive training and professional development,” Carolyn shares.

They state that most people who enter the insurance industry stay there. Furthermore, they highlight that the younger generation’s attraction to the sector is strongly influenced by the growing significance of climate change issues. “The industry has an interest in climate change research and is really all about helping people get back on their feet in some of their worst times of tragedy. We can look to the past few years of natural catastrophes in Canada such as the fires this year or flooding last year in the West as examples.”

We spoke about how Career Connections measures its success within the industry. The most significant indicators they gauge are event attendance, impressions on social media/website, and how many employers hire candidates from their initiatives. They have noticed year over year growth, noting that many post-secondary institutions have been reaching out more and more to share insurance and risk programs with students, raising awareness of the industry.

“Looking forward, we hope to increase our outreach to newcomers and internationally educated professionals.”

Conclusion

Carolyn and Beverly’s insights are a great display of what Career Connections is and what the institute is doing for the future of the insurance industry. We asked if they had anything else they wished to share, to which Carolyn and Beverly stated, “Working with the next generation of talent is always so inspiring and we can’t wait to see the impact they make!” It is clear how much value they place on the next generation of insurance.

Visit talenteggtrends.ca for more up-to-date employer, school and career centre news, tips and information!

The Top 5 Ways to Capture Gen Z’s Attention Online

June 27, 2023 / James Highet / 0 Comments

As the first truly digital generation, Gen Z has grown up with technology at their fingertips. Therefore, businesses and recruiters must know how to capture their attention online. Here at TalentEgg, we spend every day engaging with this exact demographic, and as a result, we have uncovered our top 5 ways to catch Gen Z’s attention:

Utilize Social Media

Gen Z is highly active on social media platforms such as TikTok, Instagram, and YouTube. Creating engaging content and targeting your ads to the right audience is critical to reaching this demographic. That is why TalentEgg offers targeted and successful social media ad creatives that are eye-catching. Social media ads use effective algorithms to target the exact audience you want to reach.

Make it Appealing

Incorporating visually stimulating content such as videos, music, and compelling images into your online marketing strategies is vital when capturing Gen Z’s attention. These types of short-form videos remain one of the most effective mediums to connect with students and new grads. Concise, informative, one to five-minute branded videos are increasingly popular as students are more sensitized to quick, easy and immediate content. That is why TalentEgg offers TalentEgg Shorts! TalentEgg Shorts is a video series showcasing your employer brand that grabs students’ and new grads’ attention. You can film up to five one to five-minute episodes for your TalentEgg Shorts Series!

Keep It Real

Gen Z highly values authenticity, and they can easily detect when something is inauthentic. To ensure your messaging is genuine, it’s essential to use real people in your ads or branding and keep your messaging transparent and honest. That’s exactly what you can do during TalentEgg’s TikTok Takeovers! During a TalentEgg TikTok Takeover, your organization can access TalentEgg’s TikTok account for up to five TikTok posts for one week. From tips and tricks videos to TikTok dances with your team, this is your chance to “video-ize” your employer brand and give a genuine and authentic look into your company culture.

Make It Interactive

Engaging with Gen Z is crucial; interactive elements like quizzes, polls, and social media challenges can help. Using TalentEgg’s Instagram Takeover will make the most of these opportunities. By creating polls, quizzes, Q & A’s and giveaways, you can showcase your company’s strengths and demonstrate that you care about connecting with your target audience in ways that matter to them. These interactive strategies will keep your target audience returning and grow your employer’s brand recognition.

Be Mobile-Friendly

Given that Gen Z prefers to interact with content on their phones, optimizing your website and all employer branding content for mobile viewing is crucial. That’s why TalentEgg provides a mobile-friendly, customized employer profile on TalentEgg.ca. Your company’s employer profile on TalentEgg.ca is search engine optimized so that you can amplify your employee value proposition more effectively. This employer profile is the starting point for students, recent grads, and early-career professionals to learn about your organization’s employer brand, career opportunities and recruitment messaging.

At TalentEgg, our team of Gen Z marketing experts can help you achieve your employer branding goals. We are just scratching the surface regarding all the important ways of capturing Gen Z’s attention online! So, if you want to learn more about how to reach Gen Z effectively, contact our recruitment marketing experts today at info@talentegg.ca, and TalentEgg will grow your employer branding strategy to new heights!

Exclusive Insights: 2023 #TEAwards Survey

June 8, 2023 / Charlie Gibbons / 0 Comments

During our 2023 TalentEgg Virtual National Recruitment Excellence Awards & Conference, we conducted several live surveys – to try and gather insights relating to the workplace and recruitment trends. We surveyed over 90 attendees consisting of recruiters, career coaches and educators. Here are the trends we discovered and the insights you should note.

IMPORTANCE OF MENTAL HEALTH INITIATIVES IN THE WORKPLACE

In today’s world, the significance of mental health in the workplace cannot be overstated. When we asked attendees if their leadership could benefit from additional training in supporting employee mental health and wellness, an overwhelming 100% responded with a resounding “yes.”

This statistic shows that mental health initiatives are in high demand amongst working professionals and that employers, schools and career centers want to continue to grow their mental health initiatives and create a safe and welcoming environment for all students, new grads and working professionals. That’s why we created our new Mental Health & Psychological Safety In The Workplace Master Certificate Program on our TalentEgg eLearning Academy site. With these courses designed for managers and team leaders, you can build a psychologically safe workplace where employee mental health is a high priority.

This 10-course Master Certificate Program, developed by leading psychologists and mental health professionals, explores the many facets of workplace mental health. Clinicians will guide managers, leaders, and HR representatives on best practices and strategies for fostering psychological safety and well-being at work. The interactive modules explain the many aspects of workplace mental health, and clinicians provide clear guidance on optimally addressing these delicate and complex issues in a work setting.

Move your organization forward and build the foundation for a psychologically safe workplace where mental health and wellness are a core value and a lived experience for your employees.

EMPOWERING DIVERSITY, EQUITY AND INCLUSION IN THE WORKPLACE

Researching companies’ diversity, equity, and inclusion policies and initiatives before applying has become routine for students, recent graduates, and working professionals. That’s why it is essential for employers to invest in DEI initiatives like DEI training. We asked attendees, “Do you think more DEI training should be offered in your workplace?” 100% of the respondents said yes.

This stat shows that there is an increasing demand for DEI training. That’s why we at TalentEgg have released our Diversity, Sensitivity, and Inclusion: Promoting Anti-Discrimination and Equity in the Workplace course on the TalentEgg eLearning Academy website.

We understand the importance of placing your brand at the forefront of all your endeavours. With this in mind, the TalentEgg eLearning Academy offers a white-label custom-branded version designed to seamlessly integrate into your existing onboarding training, reflecting your unique employer brand identity. Our comprehensive offering allows complete customization and branding of the courseware, ensuring a cohesive and tailored learning experience for your employees, putting your brand front and centre.

Once you invest in DEI initiatives, amplifying them is vital. That’s why we asked the question, “Do you think targeted DEI Eblasts sent to DEI student clubs and associations would support your diversity recruitment?” 93% of respondents said that DEI eblasts would support their diversity recruitment.

This statistic is the reason why we are rolling out our DEI Eblasts. Our specialized TalentEgg DEI Eblasts offer an even more focused approach to reaching the precise target audience of diverse young talent. By utilizing our extensive database comprising over 1000+ DEI clubs and student associations from 30+ universities and colleges across Canada, our exclusive and one-of-a-kind TalentEgg DEI Eblasts, allow your organization to strategically target specific equity-seeking or underrepresented groups, including 2SLGBTQ+, BIPOC groups, marginalized communities, women-led organizations, and disability-focused organizations. This focused approach ensures that your DEI messaging reaches the intended audience precisely and maximizes your promotional efforts’ impact while helping you accelerate your diversity hiring efforts! Inquire here to learn more.

SOFT SKILLS ARE CRITICAL SKILLS; DOES YOUR YOUNG TALENT HAVE THEM?

Our 2023 Guide to Recruitment highlights how imperative soft skills are for the career success of students and new graduates. When attendees were asked, “Do you think Soft Skills are critical for young talents in the workplace?” 100% of respondents agreed. When we asked them if they believed their company should invest in Soft Skills Training, 100% of the respondents also answered “yes.”

The urgency to equip students and new grads with the necessary soft skills for the workplace is apparent. It is essential to take immediate action to secure career success for your young talent. That’s why we have continued to grow our TalentEgg eLearning Academy.

TalentEgg’s eLearning Academy offers courses that teach introductory workplace soft skills for students and new grads making the school-to-work transition to enter their first internships, coops or full-time jobs, and intermediate soft skills to help young working professionals thrive on the job and advance in their careers. With an investment in soft skills, you will gain better-prepared, more effective and confident employees while increasing employee engagement and reducing turnovers. It’s a win-win for both your young talent and your company. There is no better time to invest in your talent’s soft skills. Contact us to get your custom-branded version of the TalentEgg eLearning Academy soft skills courses to fit seamlessly into your other onboarding and professional development courseware to help your new hires and existing employees be the best career professionals they can be.

From our extensive experience working with employers, students, and recent grads, we learned there is frequently a skills gap in students leaving school to enter the workforce successfully. We help employers address this gap through two specialized TalentEgg Academy eLearning Programs: Backpack to Briefcase: Introduction to Workplace Soft Skills and Briefcase to Boardroom: Intermediate Soft Skills to Advance Careers.

VIRTUAL METHODS OF ENGAGING YOUNG TALENT

In the modern recruitment era, online and digital methods are crucial to bringing on young talent. During our “Students & Grads’ Career Wishlist for 2023” panel, we asked industry professionals and recruiters their most effective virtual methods of engaging with students and young talent. The most common responses were “Virtual Career Events / Info Sessions” and “Social Media.”

In 2023, we found that 19% of students went to no virtual career events this year, and 30% went to zero in-person career events. We identified one primary reason for their limited attendance at career events. They expressed a lack of interest and knowledge in the career fairs and events that were available to them.

This fact shows that marketing is vital to the success of your event. So it’s crucial to promote your events and publish them on as many websites and social media platforms as possible for search engine optimization (SEO) purposes and to expand your reach to as many students and new grads as possible. If you are having trouble getting Gen Z to sign up for your events, you should utilize our Unlimited Event Postings, included as an essential element of our TalentEgg Annual Campaigns.

The other most effective way to engage with students and new grads is through social media. At TalentEgg, we have invested substantially in the past year to enhance our follower count, increase impressions, and drive engagement to new heights. Using TalentEgg’s social media channels, followed by students and grads actively looking for jobs, is a great way to build your followers among your target candidates and support your campus recruitment outreach.

TalentEgg also offers various social media services to our clients that aid in boosting engagement and reaching Gen Z talent. These services include TalentEgg Social Media Takeovers for Instagram, TikTok and LinkedIn, TalentEgg Shorts, TalentEgg Social Media Promotion, TalentEgg Social Media Ads, and more. Inquire here to learn more.

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