On Wednesday, TalentEgg hosted a Twitter chat about retail careers in the middle of our Retail Week, bringing employers and students together through a single hashtag: #TEretail
95 different Twitter accounts participated, generating more than 400 tweets with the #TEretail hashtag that reached 109,131 people, resulting in over 1.2 million impressions (source: TweetReach).
With outcomes like these, it’s hard to deny the power of social media when it comes to campus recruiting.
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A new trend that combines employer branding with a unique candidate experience could revolutionize the way you interact with students online.
We recently ran a poll here on TalentEgg360.com that has produced some surprising results: only about half (54%) of the respondents said social media is a formal part of their campus recruitment strategy.
Meanwhile, a little more than one quarter (27%) said it’s not an official part of their strategy, but they like to use it on their own.
Finally, nearly one in five (19%) said social media is not used at all in their campus recruitment initiatives.
This article is the third post in an ongoing series about student leaders and how they choose where to start their careers. Before reading this post, please read:
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