You’ll meet thousands of students on-campus during the campus recruitment period this fall, have some really meaningful conversations about your organization…and then what?
It’s essential that you are able to transfer those encounters with students to ongoing engagement with you and your organization online so you can leverage those relationships throughout the year.
I know what you’re thinking: it’s 2012 and haven’t we all heard enough over the last few years about why campus recruiters should be using Twitter? Probably.
The problem is that it’s not just good enough to be on Twitter, and tweeting regularly may not be very effective either – it all depends on what you tweet and, more importantly, who you interact with.
It’s essential that students have an amazing experience every step of the way when they’re interacting with your organization, including on social media, at on-campus visits, during the application process, throughout their work terms, and even after their internships or co-op terms are over.
That’s the message Evan Birtch, Team Lead, Campus Programs at Research In Motion, brought to his fellow campus recruiters and human resources professionals at the Campus Recruitment Excellence Conference.
Check out this episode of Trevor Talks where Lauren Friese and Trevor Thomas, VP Digital Strategy at TMP Worldwide, discuss campus recruitment, and the different ways that todays’ students are looking for jobs.
Key takeaways:
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