If you haven’t noticed, the whole world is talking about the recession. Even we’ve covered it here on TalentEgg. And over the past weeks we’ve dealt with a hard reality- things are changing.

So what’s up with TalentEgg? How are we dealing with this new economic uncertainty? How do we make ourselves recession proof, continue to grow our audience of Gen-Y career seekers and continue to help employers brand themselves effectively to that audience?

Well, the answer can be found in the title of this entry- we charge into the future.

For TalentEgg, that doesn’t mean spending lots of money on advertising, but instead on continuing to be innovative in our…innovations…and inventions….and increasing our intensity when it comes to making new connections.

One place where we’ve realized we can make a big impact is in communicating what we learn from employers to our audience of students and new grads.

Advice, information, resources are incredibly important for 2009 and 2010 grads, and TalentEgg is in a unique position to provide first-hand information to that audience. We speak to entry-level/student employers all day, every day. So we happen to have quite a good idea of what the recruitment ‘market’ for students/new-grads is really like.

In order to convey that information more formally and effectively, we’re launching our brand new Career Resource Centre in the next week. We’re looking for contributors and are even considering syndicating other high-quality resources. If you’re interested, give us a shout.

On the employer side, we have made a commitment to increasing intensity by 100%. When the going gets tough, the tough get going. (I’m slightly embarassed to have used such a cliché but…oh well :)).

Look out for us over the next few weeks and months in the press, at HR-related events, and- if you’re an employer– in your office showing you or one of your colleagues some of the benefits of getting involved with TalentEgg.

If you’re a student, what does this all boil down to? More resources, more access, more transparency in the search for your first real job.

And with that, I’m off for a Family Day weekend away.

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