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How to Attract the Right Candidates to Your Job Postings

In today’s fast-paced and ever-evolving job market, attracting and retaining top talent is crucial for the success of any organization. As employers, recruiters, and career centers, it’s essential to provide valuable resources and opportunities for career development to help new grads and students thrive. Let’s explore how you can revolutionize your approach to talent acquisition and engagement by utilizing best practices for career development.

Comprehensive Job Postings

Do you need help attracting the right candidates with your job postings? Crafting an effective job posting is crucial to attracting top talent and ensuring a successful recruitment process. Here are some valuable tips for enhancing job postings and reaching qualified candidates. 

  1. When creating a job posting, clearly outline the essential responsibilities and qualifications. Be concise and specific, ensuring that potential candidates can easily understand what is expected of them in the position.
  2. Highlight the unique aspects of your company culture and the opportunities for professional growth. Job seekers are interested in the job itself, the overall work environment, and the potential for career advancement.
  3. Leverage job posting assessment tools to ensure clarity, accessibility and collaboration with diverse voices, attracting a wide range of qualified candidates.

Optimizing Your Employer Branding

An effective strategy for writing a compelling job posting is to focus on employer branding. You can captivate top talent by showcasing an authentic company culture and providing insights into growth opportunities. Successful employer branding is an ongoing process that involves adapting to changing trends and student aspirations. 

  1. Seek feedback and stay attuned to evolving student and new grad preferences to create an appealing employer identity. By aligning with the aspirations of today’s students, your employer brand will resonate more effectively, attracting candidates who are an excellent fit for your organization.
  2. Showcase your company’s unique culture and values and engage with top talent through tailored content. TalentEgg provides a comprehensive solution for enhancing and amplifying your employer brand. With a dedicated employer profile space, social media promotion, paid advertisements, customized content creation, and more, you can leverage TalentEgg’s platform to elevate your employer brand and connect with the right candidates for your organization.

Networking and Recruitment Events

Networking with students and new grads is vital to attracting your ideal candidates.

  1. Encourage your team to focus on building authentic relationships during networking and recruitment events. Instead of promoting job opportunities, engage in meaningful conversations to understand candidates’ aspirations and career goals. This approach establishes a positive impression and increases the likelihood of attracting top talent who resonate with your company values.
  2. Consider hosting engaging presentations or workshops that showcase your company culture and values when participating in events. Create memorable experiences that leave a lasting impression on attendees. This proactive approach highlights your organization’s strengths and sets you apart from other employers, making your company more attractive to potential candidates.
  3. Promote your virtual and in-person career fairs, webinars, and networking events. TalentEgg provides a platform for employers to connect with students and recent graduates in dynamic and engaging environments. TalentEgg’s innovative solutions enable companies to showcase their unique offerings, fostering genuine connections with talented individuals. 

Visit TalentEgg today! There’s no better place to share your recruitment message and job opportunities to reach the best Gen Z talent.

Exclusive Insights: 2023 #TEAwards Survey

During our 2023 TalentEgg Virtual National Recruitment Excellence Awards & Conference, we conducted several live surveys – to try and gather insights relating to the workplace and recruitment trends. We surveyed over 90 attendees consisting of recruiters, career coaches and educators. Here are the trends we discovered and the insights you should note.

IMPORTANCE OF MENTAL HEALTH INITIATIVES IN THE WORKPLACE

In today’s world, the significance of mental health in the workplace cannot be overstated. When we asked attendees if their leadership could benefit from additional training in supporting employee mental health and wellness, an overwhelming 100% responded with a resounding “yes.”

This statistic shows that mental health initiatives are in high demand amongst working professionals and that employers, schools and career centers want to continue to grow their mental health initiatives and create a safe and welcoming environment for all students, new grads and working professionals. That’s why we created our new Mental Health & Psychological Safety In The Workplace Master Certificate Program on our TalentEgg eLearning Academy site. With these courses designed for managers and team leaders, you can build a psychologically safe workplace where employee mental health is a high priority.

This 10-course Master Certificate Program, developed by leading psychologists and mental health professionals, explores the many facets of workplace mental health. Clinicians will guide managers, leaders, and HR representatives on best practices and strategies for fostering psychological safety and well-being at work. The interactive modules explain the many aspects of workplace mental health, and clinicians provide clear guidance on optimally addressing these delicate and complex issues in a work setting.

Move your organization forward and build the foundation for a psychologically safe workplace where mental health and wellness are a core value and a lived experience for your employees.

EMPOWERING DIVERSITY, EQUITY AND INCLUSION IN THE WORKPLACE

Researching companies’ diversity, equity, and inclusion policies and initiatives before applying has become routine for students, recent graduates, and working professionals. That’s why it is essential for employers to invest in DEI initiatives like DEI training. We asked attendees, “Do you think more DEI training should be offered in your workplace?” 100% of the respondents said yes. 

This stat shows that there is an increasing demand for DEI training. That’s why we at TalentEgg have released our Diversity, Sensitivity, and Inclusion: Promoting Anti-Discrimination and Equity in the Workplace course on the TalentEgg eLearning Academy website.

We understand the importance of placing your brand at the forefront of all your endeavours. With this in mind, the TalentEgg eLearning Academy offers a white-label custom-branded version designed to seamlessly integrate into your existing onboarding training, reflecting your unique employer brand identity. Our comprehensive offering allows complete customization and branding of the courseware, ensuring a cohesive and tailored learning experience for your employees, putting your brand front and centre.

Once you invest in DEI initiatives, amplifying them is vital. That’s why we asked the question, “Do you think targeted DEI Eblasts sent to DEI student clubs and associations would support your diversity recruitment?” 93% of respondents said that DEI eblasts would support their diversity recruitment.

This statistic is the reason why we are rolling out our DEI Eblasts. Our specialized TalentEgg DEI Eblasts offer an even more focused approach to reaching the precise target audience of diverse young talent. By utilizing our extensive database comprising over 1000+ DEI clubs and student associations from 30+ universities and colleges across Canada, our exclusive and one-of-a-kind TalentEgg DEI Eblasts, allow your organization to strategically target specific equity-seeking or underrepresented groups, including 2SLGBTQ+, BIPOC groups, marginalized communities, women-led organizations, and disability-focused organizations. This focused approach ensures that your DEI messaging reaches the intended audience precisely and maximizes your promotional efforts’ impact while helping you accelerate your diversity hiring efforts! Inquire here to learn more.

SOFT SKILLS ARE CRITICAL SKILLS; DOES YOUR YOUNG TALENT HAVE THEM?

Our 2023 Guide to Recruitment highlights how imperative soft skills are for the career success of students and new graduates. When attendees were asked, “Do you think Soft Skills are critical for young talents in the workplace?” 100% of respondents agreed. When we asked them if they believed their company should invest in Soft Skills Training, 100% of the respondents also answered “yes.” 

The urgency to equip students and new grads with the necessary soft skills for the workplace is apparent. It is essential to take immediate action to secure career success for your young talent. That’s why we have continued to grow our TalentEgg eLearning Academy.

TalentEgg’s eLearning Academy offers courses that teach introductory workplace soft skills for students and new grads making the school-to-work transition to enter their first internships, coops or full-time jobs, and intermediate soft skills to help young working professionals thrive on the job and advance in their careers. With an investment in soft skills, you will gain better-prepared, more effective and confident employees while increasing employee engagement and reducing turnovers. It’s a win-win for both your young talent and your company. There is no better time to invest in your talent’s soft skills. Contact us to get your custom-branded version of the TalentEgg eLearning Academy soft skills courses to fit seamlessly into your other onboarding and professional development courseware to help your new hires and existing employees be the best career professionals they can be.

From our extensive experience working with employers, students, and recent grads, we learned there is frequently a skills gap in students leaving school to enter the workforce successfully. We help employers address this gap through two specialized TalentEgg Academy eLearning Programs: Backpack to Briefcase: Introduction to Workplace Soft Skills and Briefcase to Boardroom: Intermediate Soft Skills to Advance Careers.

VIRTUAL METHODS OF ENGAGING YOUNG TALENT

 

In the modern recruitment era, online and digital methods are crucial to bringing on young talent. During our “Students & Grads’ Career Wishlist for 2023” panel, we asked industry professionals and recruiters their most effective virtual methods of engaging with students and young talent. The most common responses were “Virtual Career Events / Info Sessions” and “Social Media.” 

In 2023, we found that 19% of students went to no virtual career events this year, and 30% went to zero in-person career events. We identified one primary reason for their limited attendance at career events.  They expressed a lack of interest and knowledge in the career fairs and events that were available to them.

This fact shows that marketing is vital to the success of your event. So it’s crucial to promote your events and publish them on as many websites and social media platforms as possible for search engine optimization (SEO) purposes and to expand your reach to as many students and new grads as possible. If you are having trouble getting Gen Z to sign up for your events, you should utilize our Unlimited Event Postings, included as an essential element of our TalentEgg Annual Campaigns.

The other most effective way to engage with students and new grads is through social media. At TalentEgg, we have invested substantially in the past year to enhance our follower count, increase impressions, and drive engagement to new heights. Using TalentEgg’s social media channels, followed by students and grads actively looking for jobs, is a great way to build your followers among your target candidates and support your campus recruitment outreach.

TalentEgg also offers various social media services to our clients that aid in boosting engagement and reaching Gen Z talent. These services include TalentEgg Social Media Takeovers for Instagram, TikTok and LinkedIn, TalentEgg Shorts, TalentEgg Social Media Promotion, TalentEgg Social Media Ads, and more. Inquire here to learn more.

Career Initiatives and Career Opportunities with SNC-Lavalin

SNC-Lavalin is a global engineering and construction leader based in Montreal, Quebec. The company also builds public and private infrastructure around the world. Additionally, SNC-Lavalin is committed to connecting people, technology and data throughout their project lifecycle to drive better outcomes across safety, sustainability and efficiency.

We spoke with Mai-Gee Hum, Senior National Manager – University Relations & Early Careers, to learn more about how SNC-Lavalin supports students and new grads in their career journey with the company.

Initiatives for Students and New Graduates Looking to Work Within the Industry

SNC-Lavalin has a New Graduate Development Program for all those newly hired. It also is present at university and college career fairs, employer information sessions, and posts its internships and permanent positions on school job boards.

The team at SNC-Lavalin is looking for New Graduates from Canadian schools (universities or colleges) who are autonomous, collaborative, motivated, and have initiative. Previous work experience is usually optional.

The program welcomes new graduates from every discipline, not just engineering! The best way for students and recent graduates to get involved with career opportunities at SNC-Lavalin is to attend its information session, ask thoughtful questions at the school’s career fair, and to network with the team. Mai-Gee also invites students and new grads to go to the SNC-Lavalin career website to create a user account, set up their preferences and create job alerts.

Diversity, Equity and Inclusion at SNC-Lavalin

At SNC-Lavalin, diversity, equity and inclusion mean making a positive impact on society through more inclusive and accessible design – being sensitive to human differences concerning ability, language, culture, gender, age and other forms of diversity. And it means using our global voice to champion progress through thought leadership.

Internally, SNC-Lavalin is removing barriers in every region and at every level – spearheading change through trusted and inclusive leaders, increasing female representation across its whole  organization, and broadening its talent pipeline to include all under-represented groups. This is supported by ground-breaking learning opportunities that unleash potential – giving its clients world-leading expertise. It is essential for SNC-Lavalin because the team believes diversity makes them stronger. It builds a healthy and honest work environment and nourishes curiosity and innovation.

Employees’ diversity of characteristics, knowledge and approaches enhances the team’s ability to provide value-added performance and better serve our clients and business partners. With high diversity and inclusion, SNC-Lavalin can achieve a globally representative workforce and a supportive work environment filled with highly diverse and highly engaged talent.

5 Major Hiring Trends of the Future

Mai-Gee shares with us the five top trends that will take precedence in the future of the workplace:

  1. The job market remains tight and competitive
  2. Flexibility in the workplace is here to stay
  3. Work culture and environment will influence applicant acceptance decision making processes
  4. Employers will need to invest in regular up-skilling to ensure employees can tackle increasingly complex work
  5. Employer diversity and inclusion initiatives remain important to job seekers.

Measuring Success in the Industry

There are many ways to measure success in the industry. Some SNC-Lavalin metrics include retention rate, offer acceptance rate, and the rate of employees who, following employment elsewhere, choose to return to SNC-Lavalin for its values, work culture, and sense of belonging.

Final Thoughts

SNC-Lavalin is a phenomenal place for students or new grads to start their career. The company is focused on connecting new hires with professionally rewarding opportunities, delivery of complex projects with sustainable lifespans, and tackling the industry’s biggest challenges head-on.

To learn more about SNC-Lavalin and its career initiatives, check out their employer profile on TalentEgg!

How to Support International Students To Get The Soft Skills They Need For Work

One of the top struggles career educators tell us is international students need enhanced support to enter the Canadian workforce successfully. The issue is exacerbated by two other issues we hear from career educators; although students need soft skills training, there isn’t enough time to fit it into the curriculum and it’s critical for your educational organization to produce successful graduates. So how can we take that added factor of international students needing enhanced support and turn it into a success story for you and them? 

Enter our e-Learning Soft Skills Training courses! We’re working with certified adult educators, clinical psychologists and other subject matter experts to tailor our lessons to help fill that soft skills gap through specialized programs for students and recent grads.

As the world becomes more interconnected and globalized, more and more students are choosing to study abroad. International students bring a wealth of knowledge and experience to their studies, but they may also face challenges in developing the soft skills they need for the workforce. Here are a few ways that educators and schools can support international students through our backpack-to-briefcase course:

Relationships At The Core

  • Provide opportunities for workplace relationship success. One of the key benefits of studying abroad is the opportunity to learn from and interact with people from different cultures. Schools and educators can support international students by providing opportunities for future workplace relationship success. Relationships are a key driver of workplace success. It is pivotal that students build and nurture effective relationships with their colleagues, managers, customers, leaders, and stakeholders throughout their careers. 

Verbal & Nonverbal Communication

  • Help students develop their English language skills. For many international students, speaking, reading, and writing in English is essential for success in their studies and future careers. But learning other valuable communication techniques, such as the importance of body language, ways to structure your conversations at work so that they are meaningful, impactful and just as valuable.

Inclusive Outlook

  • Guide your students on the understanding of unconscious bias and that it is often rooted in or created by specific cultural, gender, or socioeconomic stereotypes that they may or may not be aware of. Through our course, we’ll help your students to develop their self-awareness of what may be their unconscious biases and learn inclusive communication techniques to broaden their communication horizons and help them make decisions through a wider spectrum of decision-making. 

We’ve built our custom eLearning programs to support the school-to-work transition and early career development of Canada’s top young talent. TalentEgg’s virtual courses are designed to help all of your students, international and locally to close the gap between soft skills and the Future of Work by offering virtual e-Learning Soft Skills Training courses and certificates. Career Educators can take the first step in preparing students for their future careers by tackling the need for soft skill development by contacting TalentEgg at elearning@talentegg.ca.

 

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