TalentEgg Trends

Today’s Talent, Tomorrow’s Leaders

Knowledge Hub For Employers, Career Educators And Coaches

Category: Employer branding (page 1 of 31)

The Top 5 Ways to Capture Gen Z’s Attention Online

As the first truly digital generation, Gen Z has grown up with technology at their fingertips. Therefore, businesses and recruiters must know how to capture their attention online. Here at TalentEgg, we spend every day engaging with this exact demographic, and as a result, we have uncovered our top 5 ways to catch Gen Z’s attention:

Utilize Social Media

Gen Z is highly active on social media platforms such as TikTok, Instagram, and YouTube. Creating engaging content and targeting your ads to the right audience is critical to reaching this demographic. That is why TalentEgg offers targeted and successful social media ad creatives that are eye-catching. Social media ads use effective algorithms to target the exact audience you want to reach. 

Gen z

Make it Appealing

Incorporating visually stimulating content such as videos, music, and compelling images into your online marketing strategies is vital when capturing Gen Z’s attention. These types of short-form videos remain one of the most effective mediums to connect with students and new grads. Concise, informative, one to five-minute branded videos are increasingly popular as students are more sensitized to quick, easy and immediate content. That is why TalentEgg offers TalentEgg Shorts! TalentEgg Shorts is a video series showcasing your employer brand that grabs students’ and new grads’ attention. You can film up to five one to five-minute episodes for your TalentEgg Shorts Series!  

gen z

Keep It Real

Gen Z highly values authenticity, and they can easily detect when something is inauthentic. To ensure your messaging is genuine, it’s essential to use real people in your ads or branding and keep your messaging transparent and honest. That’s exactly what you can do during TalentEgg’s TikTok Takeovers! During a TalentEgg TikTok Takeover, your organization can access TalentEgg’s TikTok account for up to five TikTok posts for one week. From tips and tricks videos to TikTok dances with your team, this is your chance to “video-ize” your employer brand and give a genuine and authentic look into your company culture.  

gen z

Make It Interactive

Engaging with Gen Z is crucial; interactive elements like quizzes, polls, and social media challenges can help. Using TalentEgg’s Instagram Takeover will make the most of these opportunities. By creating polls, quizzes, Q & A’s and giveaways, you can showcase your company’s strengths and demonstrate that you care about connecting with your target audience in ways that matter to them. These interactive strategies will keep your target audience returning and grow your employer’s brand recognition.

gen z

Be Mobile-Friendly

Given that Gen Z prefers to interact with content on their phones, optimizing your website and all employer branding content for mobile viewing is crucial. That’s why TalentEgg provides a mobile-friendly, customized employer profile on TalentEgg.ca.  Your company’s employer profile on TalentEgg.ca is search engine optimized so that you can amplify your employee value proposition more effectively. This employer profile is the starting point for students, recent grads, and early-career professionals to learn about your organization’s employer brand, career opportunities and recruitment messaging. 

gen z

At TalentEgg, our team of Gen Z marketing experts can help you achieve your employer branding goals. We are just scratching the surface regarding all the important ways of capturing Gen Z’s attention online! So, if you want to learn more about how to reach Gen Z effectively, contact our recruitment marketing experts today at info@talentegg.ca, and TalentEgg will grow your employer branding strategy to new heights!

Exclusive Insights: 2023 #TEAwards Survey

During our 2023 TalentEgg Virtual National Recruitment Excellence Awards & Conference, we conducted several live surveys – to try and gather insights relating to the workplace and recruitment trends. We surveyed over 90 attendees consisting of recruiters, career coaches and educators. Here are the trends we discovered and the insights you should note.

IMPORTANCE OF MENTAL HEALTH INITIATIVES IN THE WORKPLACE

In today’s world, the significance of mental health in the workplace cannot be overstated. When we asked attendees if their leadership could benefit from additional training in supporting employee mental health and wellness, an overwhelming 100% responded with a resounding “yes.”

This statistic shows that mental health initiatives are in high demand amongst working professionals and that employers, schools and career centers want to continue to grow their mental health initiatives and create a safe and welcoming environment for all students, new grads and working professionals. That’s why we created our new Mental Health & Psychological Safety In The Workplace Master Certificate Program on our TalentEgg eLearning Academy site. With these courses designed for managers and team leaders, you can build a psychologically safe workplace where employee mental health is a high priority.

This 10-course Master Certificate Program, developed by leading psychologists and mental health professionals, explores the many facets of workplace mental health. Clinicians will guide managers, leaders, and HR representatives on best practices and strategies for fostering psychological safety and well-being at work. The interactive modules explain the many aspects of workplace mental health, and clinicians provide clear guidance on optimally addressing these delicate and complex issues in a work setting.

Move your organization forward and build the foundation for a psychologically safe workplace where mental health and wellness are a core value and a lived experience for your employees.

EMPOWERING DIVERSITY, EQUITY AND INCLUSION IN THE WORKPLACE

Researching companies’ diversity, equity, and inclusion policies and initiatives before applying has become routine for students, recent graduates, and working professionals. That’s why it is essential for employers to invest in DEI initiatives like DEI training. We asked attendees, “Do you think more DEI training should be offered in your workplace?” 100% of the respondents said yes. 

This stat shows that there is an increasing demand for DEI training. That’s why we at TalentEgg have released our Diversity, Sensitivity, and Inclusion: Promoting Anti-Discrimination and Equity in the Workplace course on the TalentEgg eLearning Academy website.

We understand the importance of placing your brand at the forefront of all your endeavours. With this in mind, the TalentEgg eLearning Academy offers a white-label custom-branded version designed to seamlessly integrate into your existing onboarding training, reflecting your unique employer brand identity. Our comprehensive offering allows complete customization and branding of the courseware, ensuring a cohesive and tailored learning experience for your employees, putting your brand front and centre.

Once you invest in DEI initiatives, amplifying them is vital. That’s why we asked the question, “Do you think targeted DEI Eblasts sent to DEI student clubs and associations would support your diversity recruitment?” 93% of respondents said that DEI eblasts would support their diversity recruitment.

This statistic is the reason why we are rolling out our DEI Eblasts. Our specialized TalentEgg DEI Eblasts offer an even more focused approach to reaching the precise target audience of diverse young talent. By utilizing our extensive database comprising over 1000+ DEI clubs and student associations from 30+ universities and colleges across Canada, our exclusive and one-of-a-kind TalentEgg DEI Eblasts, allow your organization to strategically target specific equity-seeking or underrepresented groups, including 2SLGBTQ+, BIPOC groups, marginalized communities, women-led organizations, and disability-focused organizations. This focused approach ensures that your DEI messaging reaches the intended audience precisely and maximizes your promotional efforts’ impact while helping you accelerate your diversity hiring efforts! Inquire here to learn more.

SOFT SKILLS ARE CRITICAL SKILLS; DOES YOUR YOUNG TALENT HAVE THEM?

Our 2023 Guide to Recruitment highlights how imperative soft skills are for the career success of students and new graduates. When attendees were asked, “Do you think Soft Skills are critical for young talents in the workplace?” 100% of respondents agreed. When we asked them if they believed their company should invest in Soft Skills Training, 100% of the respondents also answered “yes.” 

The urgency to equip students and new grads with the necessary soft skills for the workplace is apparent. It is essential to take immediate action to secure career success for your young talent. That’s why we have continued to grow our TalentEgg eLearning Academy.

TalentEgg’s eLearning Academy offers courses that teach introductory workplace soft skills for students and new grads making the school-to-work transition to enter their first internships, coops or full-time jobs, and intermediate soft skills to help young working professionals thrive on the job and advance in their careers. With an investment in soft skills, you will gain better-prepared, more effective and confident employees while increasing employee engagement and reducing turnovers. It’s a win-win for both your young talent and your company. There is no better time to invest in your talent’s soft skills. Contact us to get your custom-branded version of the TalentEgg eLearning Academy soft skills courses to fit seamlessly into your other onboarding and professional development courseware to help your new hires and existing employees be the best career professionals they can be.

From our extensive experience working with employers, students, and recent grads, we learned there is frequently a skills gap in students leaving school to enter the workforce successfully. We help employers address this gap through two specialized TalentEgg Academy eLearning Programs: Backpack to Briefcase: Introduction to Workplace Soft Skills and Briefcase to Boardroom: Intermediate Soft Skills to Advance Careers.

VIRTUAL METHODS OF ENGAGING YOUNG TALENT

 

In the modern recruitment era, online and digital methods are crucial to bringing on young talent. During our “Students & Grads’ Career Wishlist for 2023” panel, we asked industry professionals and recruiters their most effective virtual methods of engaging with students and young talent. The most common responses were “Virtual Career Events / Info Sessions” and “Social Media.” 

In 2023, we found that 19% of students went to no virtual career events this year, and 30% went to zero in-person career events. We identified one primary reason for their limited attendance at career events.  They expressed a lack of interest and knowledge in the career fairs and events that were available to them.

This fact shows that marketing is vital to the success of your event. So it’s crucial to promote your events and publish them on as many websites and social media platforms as possible for search engine optimization (SEO) purposes and to expand your reach to as many students and new grads as possible. If you are having trouble getting Gen Z to sign up for your events, you should utilize our Unlimited Event Postings, included as an essential element of our TalentEgg Annual Campaigns.

The other most effective way to engage with students and new grads is through social media. At TalentEgg, we have invested substantially in the past year to enhance our follower count, increase impressions, and drive engagement to new heights. Using TalentEgg’s social media channels, followed by students and grads actively looking for jobs, is a great way to build your followers among your target candidates and support your campus recruitment outreach.

TalentEgg also offers various social media services to our clients that aid in boosting engagement and reaching Gen Z talent. These services include TalentEgg Social Media Takeovers for Instagram, TikTok and LinkedIn, TalentEgg Shorts, TalentEgg Social Media Promotion, TalentEgg Social Media Ads, and more. Inquire here to learn more.

Congratulations to the Winners of the 2023 TalentEgg National Recruitment Excellence Awards and Conference!

We are proud to announce this was our 12th year hosting the annual TalentEgg National Recruitment Excellence Awards and Conference, and this year’s event was our best yet!

On June 7th, several top campus recruitment professionals and organizations from all across Canada joined our virtual event to celebrate top employers and learn the new must-know recruitment trends of 2023. This year, our conference discussed the long-term adoption of digital content for recruitment and talent management and the best virtual strategies to attract top young talent. 

We also shared some incredible insights from our 2023 TalentEgg Student & New Grad survey and shared our annual student and new grad Guide to Recruitment. The 2023 TalentEgg Recruitment Guide is available to download here.

Following weeks of anticipation, we proudly announced the distinguished recipients and winners of the 2023 TalentEgg National Recruitment Excellence Awards during the event. The numerous exceptional applications submitted by leading and notable Canadian employers, educational institutions, and career centers did not make it easy for our esteemed student judges. However, they discreetly selected a few fantastic winners for their exceptional work and remarkable creativity.

Congratulations to the winners and finalists of the TalentEgg Awards 2023, and a sincere thank you to all the professionals who participated in this event!

2023 TalentEgg National Recruitment Excellence Awards Winners

Congratulations once more to the winners, and thank you to all the applicants and finalists!

Thank You to Our Incredible Sponsors, Panelists and Attendees!

We also wanted to thank our sponsors, panellists and everyone who attended the event. Thank you for supporting us. The conference would not be possible without you!

We hope to welcome you next year for the 13th Annual TalentEgg Recruitment Awards and Conference. Have a safe summer and fall recruitment season!


Visit talenteggtrends.ca for more up-to-date employer, school and career centre news, tips and information!

 

 

Career Initiatives and Career Opportunities with SNC-Lavalin

SNC-Lavalin is a global engineering and construction leader based in Montreal, Quebec. The company also builds public and private infrastructure around the world. Additionally, SNC-Lavalin is committed to connecting people, technology and data throughout their project lifecycle to drive better outcomes across safety, sustainability and efficiency.

We spoke with Mai-Gee Hum, Senior National Manager – University Relations & Early Careers, to learn more about how SNC-Lavalin supports students and new grads in their career journey with the company.

Initiatives for Students and New Graduates Looking to Work Within the Industry

SNC-Lavalin has a New Graduate Development Program for all those newly hired. It also is present at university and college career fairs, employer information sessions, and posts its internships and permanent positions on school job boards.

The team at SNC-Lavalin is looking for New Graduates from Canadian schools (universities or colleges) who are autonomous, collaborative, motivated, and have initiative. Previous work experience is usually optional.

The program welcomes new graduates from every discipline, not just engineering! The best way for students and recent graduates to get involved with career opportunities at SNC-Lavalin is to attend its information session, ask thoughtful questions at the school’s career fair, and to network with the team. Mai-Gee also invites students and new grads to go to the SNC-Lavalin career website to create a user account, set up their preferences and create job alerts.

Diversity, Equity and Inclusion at SNC-Lavalin

At SNC-Lavalin, diversity, equity and inclusion mean making a positive impact on society through more inclusive and accessible design – being sensitive to human differences concerning ability, language, culture, gender, age and other forms of diversity. And it means using our global voice to champion progress through thought leadership.

Internally, SNC-Lavalin is removing barriers in every region and at every level – spearheading change through trusted and inclusive leaders, increasing female representation across its whole  organization, and broadening its talent pipeline to include all under-represented groups. This is supported by ground-breaking learning opportunities that unleash potential – giving its clients world-leading expertise. It is essential for SNC-Lavalin because the team believes diversity makes them stronger. It builds a healthy and honest work environment and nourishes curiosity and innovation.

Employees’ diversity of characteristics, knowledge and approaches enhances the team’s ability to provide value-added performance and better serve our clients and business partners. With high diversity and inclusion, SNC-Lavalin can achieve a globally representative workforce and a supportive work environment filled with highly diverse and highly engaged talent.

5 Major Hiring Trends of the Future

Mai-Gee shares with us the five top trends that will take precedence in the future of the workplace:

  1. The job market remains tight and competitive
  2. Flexibility in the workplace is here to stay
  3. Work culture and environment will influence applicant acceptance decision making processes
  4. Employers will need to invest in regular up-skilling to ensure employees can tackle increasingly complex work
  5. Employer diversity and inclusion initiatives remain important to job seekers.

Measuring Success in the Industry

There are many ways to measure success in the industry. Some SNC-Lavalin metrics include retention rate, offer acceptance rate, and the rate of employees who, following employment elsewhere, choose to return to SNC-Lavalin for its values, work culture, and sense of belonging.

Final Thoughts

SNC-Lavalin is a phenomenal place for students or new grads to start their career. The company is focused on connecting new hires with professionally rewarding opportunities, delivery of complex projects with sustainable lifespans, and tackling the industry’s biggest challenges head-on.

To learn more about SNC-Lavalin and its career initiatives, check out their employer profile on TalentEgg!

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