TalentEgg Trends

Today’s Talent, Tomorrow’s Leaders

Knowledge Hub For Employers, Career Educators And Coaches

Category: Employer branding (page 1 of 30)

Exclusive Insights Live from our 2022 #TEAwards Surveys

Over 80 recruiters and industry professionals attended our 2022 TalentEgg Awards and Conference to celebrate the best recruitment practices among students and recent grads. During the virtual event, we conducted several surveys to uncover exclusive insights into the future of recruitment and the workplace.

EMPLOYEES ARE HAPPY WITH HYBRID AND REMOTE WORKPLACES

We asked recruiters and industry professionals questions: “What kind of workplace do you have?” and “What is the best part of your new workplace model?” 5% responded “In Office”, 36% responded “Remote”, while 59% responded “Hybrid”. Regarding the best part of their new workplace model, most respondents are happy about the comfort of working from home while still being able to connect with colleagues. In the post-pandemic aftermath, hybrid workplaces are the newest trend that will become the new normal.

Insights

SOFT SKILLS ARE THE NEW CRITICAL SKILLS

In our Guide to Recruitment 2022, we empathize the importance of soft skills for the career success of students and new graduates. We asked our awards and conference attendees to tell us if they think “soft skills are critical for young talents in the workplace?” All respondents said “Yes.” When we asked them if they believe their company should invest in Soft Skills Training, all respondents said “Yes” too.

Students’ hard skills are learned in the classroom, whereas soft skills come from experiences, group projects, and daily interactions, which people must go out of their way to develop. Soft skills make for a healthy working environment, drive positive change, help solve problems more efficiently, increase sales and help improve employee retention.

Before the pandemic, students and grads expressed their need for additional training before entering the workforce and continued learning opportunities. Therefore at TalentEgg, we are egg-cited to excited to announce the launch of our E-Learning Platform. TalentEgg’s eLearning Academy offers courses that teach introductory workplace soft skills for students and grads and intermediate soft skills to advance careers. These courses support Canada’s top talent’s school-to-work transition and early career development. To learn more about our eLearning Academy and Soft Skills, download our Guide to Recruitment 2022.

THE DEMAND FOR TAKING ACTION ON DIVERSITY, EQUITY, AND INCLUSION IN THE WORKPLACE

It is now a habit for students, recent graduates, and working professionals to research each company’s diversity, equity, and inclusion policies before applying. We asked attendees, “What is the most important DEI initiative in your workplace?” Among the answers were “having appropriate hiring practices in place,” “accessible website,” “ERG,” and “inclusive recruitment strategies,” to name a few. If you are a recruiter or HR professional, sit down with your company leaders and discuss practical ways to integrate diversity and inclusion into the workplace.

Social media, blogs, and websites are great for promoting your DEI initiatives, but it can sometimes be hard to target those initiatives to the audience you intend to promote. That’s why coming soon to TalentEgg; we will be offering DEI eblasts. These eblasts will be targeted and sent to DEI clubs in over 30+ universities and colleges across Canada.

If you’re unsure of what implementing diversity and inclusion initiatives or training in the workplace may look like, we at TalentEgg are here to help you take that first step. We have a whole chapter on Diversity, Equity, and Inclusion in the workplace, in our Guide to Recruitment 2022. 

NEW TRENDS FOR THE FUTURE OF CAMPUS RECRUITMENT

Due to the many options for recruiters, it can be challenging to choose where to put your campus recruitment efforts. When we asked attendees: “Do you think your campus recruitment strategies were up to date and effective in attracting young talent?” 57% of respondents answered with a “Yes” while 43% answered with a “No.” When we asked them, “Do you think your company should invest in new strategies to attract young talent?” all respondents agreed that their organizations should implement new strategies.

For many employers, a meaningful way to showcase their employer brand and capture students and recent grad’s attention is through events. Workplaces increasingly shifted to digital events during the pandemic, and this is a trend we believe is here to stay. Having your employer brand online is also critical to capture the attention of students and new grads.

Students and new grads overwhelmingly look for jobs on job board websites. Centralizing your organization’s recruitment efforts on job boards like TalentEgg is essential to developing and growing your employer brand beyond your career website to meet job seekers where they are. TalentEgg is not just a job board; we are also an employer branding platform to help you build and amplify your brand with hundreds of thousands of new grads and students.

But besides job boards, social media is by far the best way to engage students and new grads. Due to the rise of TikTok as the new preeminent platform, the digital landscape has dramatically changed. Successfully reaching students and recent grads on social media platforms requires a lot of work and time. Therefore, TalentEgg has invested heavily in the past year on Instagram and TikTok to enable our clients to use our TalentEgg platforms to access a broad audience of students and recent grads.

We are happy to announce that TalentEgg now offers TikTok Takeovers. During these TikToks, your organization can access TalentEgg’s TikTok account for one week, helping showcase your employer brand.

In addition, we are also launching TalentEgg Shorts, a video series showcasing your employer brand to help you grab students’ and new grads’ attention. With the fast pace and engaging graphics and music of our TalentEgg Shorts, the videos will be jam-packed with information while keeping them tight, concise and compelling. To learn more about our TikTok Takeovers and TalentEgg Shorts, download our Guide to Recruitment 2022.

THE CONTINUING IMPORTANCE OF MENTAL HEALTH IN THE WORKPLACE

Finally, mental health initiatives and awareness have gone a long way in the past few years, but much work still needs to be done. We asked our awards and conference attendees to tell us, “Do you think your employer provides sufficient mental health and wellness support?” The most common answer was “Yes.” We asked them, “Do you think your leadership would benefit from more training in supporting mental health and wellness of their employees?” 100% of respondents said “Yes.”

Workplaces can play a crucial part in mandating positive mental health for their workers. Furthermore, students and graduates report that mental health support at work is an essential factor in deciding where they want to work.

Here at TalentEgg, we realize that mental health training is in high demand amongst students, new grads and working professionals. We also know that as employers, schools and career centers, you want to continue to grow your mental health initiatives and create a safe and welcoming environment for all students, new grads and working professionals.

That’s why we created our new Mental Health & Psychological Safety In The Workplace Master Certificate Program on our TalentEgg eLearning Academy site. With these courses designed for managers and team leaders, you can build a psychologically safe workplace where employee mental health is a high priority.

For more trends on recruitment, the new digital recruitment word, and a glimpse of the future of the post-pandemic workplace, check out our Guide to Recruitment 2022 package, brought to you by our team at TalentEgg.

Meet Our New Director of Partnerships and Operations: Rachel Evans

We are delighted to welcome Rachel Evans to the TalentEgg team. As the Director of Partnerships and Operations, she brings a wealth of experience in talent acquisition, recruitment marketing and employer branding. We interviewed Rachel to learn more about her experience and how it can support emRachel Evans At TalentEggployers and career educators.

Q: Why did you decide to join TalentEgg?

What attracted me most was the critical role TalentEgg plays in connecting tomorrow’s workforce with great employers and the support TalentEgg offers employers to extend brand awareness, reach, and connection with students and those early in their careers.

I was also a previous client of TalentEgg, working as a recruitment marketing advisor with Shell Canada, where I led talent attraction for students and new graduates nationwide. My experience with the TalentEgg team was exceptional, and the company’s growth has been impressive. While TalentEgg started many years ago as a job board with digital advertising, the company has grown to offer comprehensive employer branding and talent attraction services, enabling employees to use TalentEgg as an extension of their campus recruitment teams.

Q: Can you tell us more about your background in employer branding, recruitment marketing and talent acquisition?

As mentioned, I led recruitment marketing for Shell Canada, and I have had the opportunity to participate in employer branding and talent acquisition throughout my career as a marketing professional. I recently came from the talent acquisition industry, where I led marketing and communications for a technology company that enabled talent pools. In that role, I was a speaker on employer branding best practices. I consider recruitment marketing no different than traditional B2C marketing, with the product being the career within the organization and the consumer being the student/new graduate. Applying tried and tested marketing principles to talent attraction is quantifiably better than not adopting these best practices.

Q: Why is employer branding important now more than ever?

Employer branding is essential as businesses recover from the pandemic. Many employers stopped or scaled down their employer brand and talent attraction spend, which has resulted in reduced brand awareness among students and new graduates. With Boomers leaving the workforce in unprecedented numbers, organizations have a significant gap to fill. In a hyper-competitive talent attraction landscape, the only way to differentiate your organization is with a strong employer brand and presence in the market, intersecting young people with where they are physically and digitally.  

Q: What are your plans to support TalentEgg’s partners?

I am excited to support employers with their talent attraction strategies and employer brand to help connect them with great students and new graduates. I see a significant opportunity to partner collaboratively to extend existing services, including co-marketing and branding initiatives during campus events that show institutions are committed to connecting their students and new grads with employment opportunities.

TalentEgg also has a suite of e-learning courses that may be of interest to all of our partners. These professionally produced courses teach soft skills needed in the workplace that are often lacking in young people. These courses are incredibly cost-effective and could be an excellent addition to the services already offered by post-secondary institutions and employers struggling to close this gap within their workplace.

Q: How can TalentEgg’s partners (employers, career centers, career educators) get in touch with you?

Reach out anytime by email at: rachel@talentegg.ca connect with me on LinkedIn! I look forward to working together!

Exclusive Insights Live from our 2021 #TEAwards Surveys

At our 2021 TalentEgg Awards and Conference, over 80 recruiters and industry professionals attended to join us in celebrating the best in student and new grad recruitment. Throughout the conference, we conducted some surveys to uncover some exclusive insights for the future of recruitment and the workplace in our ever-changing world.

Virtual Recruitment is Here to Stay

One of the questions we asked recruiters and industry professionals was, “Will your organization continue to incorporate virtual campus events as part of their overall campus recruitment strategy?” Out of 35 respondents, 77% answered “yes,” while 23% answered, “I’m not sure yet.” Thus, it is clear that an overwhelming majority of participants are going to continue incorporating virtual initiatives to engage and provide students with opportunities, while the minority are, at the very least, open to the idea.

exclusive insights

Employees Want to Return to a Hybrid Workplace

Regarding the future of the workplace, an overwhelming 79% of respondents answered “hybrid (a combo of remote & in-person) when we asked them, “What type of workplace would you like your employer to adopt?” Meanwhile, the remaining 21% of respondents answered “completely remote/virtual.” Regarding the ever-changing workplace, results are indicating that the future of the workplace is going to change. For the most part, say goodbye to long commutes and face-to-face interactions in the office. The pandemic has allowed companies to adapt and overcome obstacles to remote work, and as a result, hybrid workplaces are the newest trend that is here to stay.

Soft Skills are Critical for Career Development

As highlighted in our Guide to Recruitment 2021, soft skills are crucial to students’ and new grads’ development and career success. But, what kind of soft skills, in particular, are recruiters and industry professionals looking for in the workplace? We asked our awards and conference attendees to tell us, “What soft skill do you think is the most important for young professionals to develop?” The most common answers were communication, curiosity, adaptability, leadership and resilience. Other responses included time management, flexibility, empathy and critical thinking.

Exclusive Ways to Connect Virtually with Students

Whether you’re a career educator or a campus recruiter looking for the most effective ways to engage with or hire students and grads or you’re a job seeker wanting to network with employers, we’ve got you covered. We asked attendees, “what has been the most effective VIRTUAL way you engaged with students this past year?” and the answers varied across all respondents. For instance, 26% of respondents stated: “coffee chats” as their top pick, while 22% of respondents stated, “social media” and “networking sessions,” both tied as the second most popular answer.

Something worth noting is that none of the options were left unanswered! Although coffee chats, networking sessions, and social media were the most popular answers, there is still value in investing time and effort into other initiatives such as information sessions and case competitions.

Effective Virtual Student Engagement

The Demand for Diversity, Equity and Inclusion in Recruitment and Employee Engagement

Finally, attendees acknowledged the heightened need for employers to commit to and embrace DEI initiatives in their recruitment and employee engagement strategies. When we asked attendees “What do you see as the most transformative changes in recruitment and employer engagement around diversity, equity and inclusion in the future?” Among the answers were “top-down approach to attracting, finding and hiring diverse talent,” “partnering with EDI students clubs,” “open-mindedness,” and “providing scholarships and support to the community.” As a recruiter or HR professional, take the time to sit down with your company leaders and carefully discuss meaningful and impactful ways to embed diversity and inclusion initiatives into the workplace effectively.

Diversity, Equity, Inclusion

For more trends on recruitment, the trends in demand from students and new grads, and a glimpse of the future of the ever-changing workplace, check out our Guide to Recruitment 2021 package, brought to you by our team at TalentEgg.

Announcing the Finalists of the 2021 TalentEgg National Recruitment Excellence Awards and Conference!

Congratulations to the finalists of the 2021 TalentEgg National Recruitment Excellence Awards and Conference! We are so egg-cited to celebrate with you and announce the winners at our second VIRTUAL Awards and Conference on June 16, 2021

The TalentEgg Awards applications are evaluated by a team of top student judges from across Canada, who give a student perspective and first-hand feedback on career development programs, employer branding, recruitment strategies and more.

Please join us at this year’s Awards and Conference to celebrate the winners, and tune in to insightful panels with our egg-cellent lineup of expert speakers from the recruitment and career development space. We will be sharing critical insights from our COVID-19 Student, New Grad and Early Career Survey conducted this spring to understand how the pandemic is impacting Canada’s young job seekers and influencing employers’ future recruitment strategies. We will explore virtual tools and practices to help employers continue to engage and attract top candidates in the “new normal” of remote recruiting. We will also share best practices and new solutions for welcoming back employees to the workplace and students to campus!  

Don’t miss out! Tickets are available until June 15th, 2021 at 11:59 pm EST

Now, what you’ve really been waiting for: Your 2021 Finalists!

2021 TalentEgg National Recruitment Excellence Awards Finalists

Please note: Finalists are listed in alphabetical order.

EMPLOYER AWARDS FINALISTS

Best Grad Program

Best Career Website

Best Internship/Co-op Program

Campus Recruiting Program of the Year

Recruiting Program of the Year for a Nonprofit

Campus Recruiter of the Year (Individual)

  • Winner – Andrea Royce – Campus Recruiter (Rogers Communications Inc.)

Best Employer Branding and Outreach

Best Social Media Presence

Special Award for Diversity and Inclusion in Recruiting

Special Award for Corporate Responsibility in Recruiting

Best Contribution to Student Career Development (Employers)

  • American Express
  • Bell Canada
  • CIBC – SLA/TGRP
  • FGF Brands

Best Use of Student Competitions for Recruitment

Best Recruitment Branding Strategy by a Professional or Industry Association

EDUCATIONAL INSTITUTION AWARD FINALISTS

Best Contribution to Student Career Development (Schools)

  • Cambrian College – Career Centre
  • George Brown College
  • Red River College

Special Award For Innovation By A Career Centre 

  • Winner – Cambrian College – Career Centre

Career Coach/Educator of the Year (Individual)

  • Winner – Ken Lee – Career Education Specialist (Ryerson University)

 

Thank you to all of the employers, career centres and educational institutions who participated this year. We look forward to connecting with you at our conference to celebrate all the finalists and announce the winners of the 2021 TalentEgg National Recruitment Excellence Awards.

Get your tickets here!

Older posts