James Davidson, Talent Acquisition Manager – National Campus at PwC Canada, explained why and how PwC overhauled its brand as well as its Canadian campus careers website.
He emphasized that it’s essential to know and understand your audience (students and recent grads) – what they need from you as an employer as well as how they behave as they search for career information about your organization.
While TalentEgg’s Campus Recruitment Excellence Awards and Conference had a decidedly Canadian focus, Universum‘s Marketing Manager, Americas, Jonas Barck, brought a unique global perspective to the event.
He presented survey data from over 400,000 students worldwide to help employers understand what is most important to students in terms of employer brand as they choose which organization to start their careers with.
Leah Wilson, Manager, Recruitment at CGI, focused on the “work” aspect of retaining top co-op students in her presentation, delving deep into what makes students want to stay at an organization – and what makes them want to leave.
It turns out that the reasons aren’t so different. With all the fuss being made about tuition and student debt these days, you might think that pay would be the most influential factor, but the #1 reason they stay is their co-workers. When they choose to leave, though, it’s the work and lack of opportunities for growth that makes them go.
It’s essential that students have an amazing experience every step of the way when they’re interacting with your organization, including on social media, at on-campus visits, during the application process, throughout their work terms, and even after their internships or co-op terms are over.
That’s the message Evan Birtch, Team Lead, Campus Programs at Research In Motion, brought to his fellow campus recruiters and human resources professionals at the Campus Recruitment Excellence Conference.
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