In the age of #fitspo and green juice, it’s no wonder that health and wellness initiatives are becoming more and more common at many companies.

And according to a recent survey from Fitbit, these initiatives are playing a big role in recruitment – 94 per cent of CEOs believe a health and wellness program is essential to attracting top talent. In addition, they can also drive employee engagement and retention.

These findings are especially important for campus recruiters. Clearly, today’s top candidates are looking for more from a potential employer. Millennials are paying more attention to their health and wellbeing, so it makes sense that the opportunity to incorporate those values into their work experiences would be a huge plus for them. Therefore, if you’re hiring students and new grads, it wouldn’t hurt to play up your company’s commitment to health and wellness in your recruitment marketing.

Here are the top four ways employee wellness programs can help you attract and retain top millennial talent.

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