The first annual Campus Recruitment Excellence Awards and Conference event on May 14 in Toronto brings together industry best practices and real feedback from top Canadian students to provide a 360-degree view of how to achieve outstanding results in campus recruitment in Canada.
Leading up to the event, we are publishing “conference previews” featuring more information about each of our talented speakers and their presentations.
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Yesterday TalentEgg founder Lauren Friese spoke about campus recruitment from the student perspective at the 2011 Recruitment Innovation Summit in Toronto:
When TalentEgg gave Canadian students a platform to share their campus recruitment experiences, we didn’t know what to expect. The result is a compilation of experiences – good and bad – that serve as a cross section of the campus recruitment experience in Canada from the student perspective.
The sessions explores some of the most common themes of the project’s entries, including the recruitment and selection process, the experiences students have in their internships, co-ops and entry-level jobs, and how to appeal to students in an increasingly crowded branding landscape.
When campus recruiters, marketers, human resources professionals and others registered to attend our recent Gen Y Recruitment Insider event, we asked them to fill out an informal survey about their strategies for the upcoming year.
The results show that while some things will remain the same this year – such as, 69% of respondents are participating in the big September campus recruitment drive – other strategies are shifting: Nearly three quarters (73%) of respondents will use digital media a little bit or much more than they did last year, while a quarter will use it the same as they did last year. Only 2% said they will use digital media way less than last year.
There also seems to be a trend away from career fairs toward information sessions: The majority (61%) will only attend 1-5 career fairs on campus, but more than half will hold 5-10 or 10+ information sessions.
Finally, our survey shows that the spend-per-hire is quite low, with more than three quarters (77%) spending $0-3K per hire.
Last Thursday, TalentEgg hosted the first event in our Gen Y Recruitment Insider series, featuring presentations from TD Business Banking and MasterCard.
The Gen Y Recruitment Insider series by TalentEgg is designed to give Canadian recruitment professionals an inside look at the most successful Gen Y focused recruitment and branding campaigns executed by their peers. At each event, attendees have the opportunity to discuss these campaigns as well as forthcoming developments in digital and social media as they pertain to student and new grad recruitment.
Nancy Moulday, Manager Recruitment at TD Business Banking, and Kobi Gulerson, Director of Digital Marketing at MasterCard Canada, shared the behind-the-scenes of their very different but effective styles of recruitment.
We’d like to thank everyone who came out on Thursday and we sincerely hope you had a great time! It was a full house and we had a fantastic turn out, especially considering it was the night before a long weekend.
Couldn’t attend? Stay tuned for blog posts this week featuring the key takeaways from Nancy and Kobi’s presentations as well as our survey findings that indicate some interesting recruitment and marketing trends for the next year.
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