While the feedback submitted by the more than 200 student and recent graduates on our 2012 TalentEgg Campus Recruitment Excellence Awards judging panel was positive overall, the thousands of carefully-written comments on everything from campus career websites to campus recruiters also provided some fascinating and instructive insight into what Canadian employers can improve upon.
James Davidson, Talent Acquisition Manager – National Campus at PwC Canada, explained why and how PwC overhauled its brand as well as its Canadian campus careers website.
He emphasized that it’s essential to know and understand your audience (students and recent grads) – what they need from you as an employer as well as how they behave as they search for career information about your organization.
While TalentEgg’s Campus Recruitment Excellence Awards and Conference had a decidedly Canadian focus, Universum‘s Marketing Manager, Americas, Jonas Barck, brought a unique global perspective to the event.
He presented survey data from over 400,000 students worldwide to help employers understand what is most important to students in terms of employer brand as they choose which organization to start their careers with.
Leah Wilson, Manager, Recruitment at CGI, focused on the “work” aspect of retaining top co-op students in her presentation, delving deep into what makes students want to stay at an organization – and what makes them want to leave.
It turns out that the reasons aren’t so different. With all the fuss being made about tuition and student debt these days, you might think that pay would be the most influential factor, but the #1 reason they stay is their co-workers. When they choose to leave, though, it’s the work and lack of opportunities for growth that makes them go.
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