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Tag: career development events

How to Attract the Right Candidates to Your Job Postings

In today’s fast-paced and ever-evolving job market, attracting and retaining top talent is crucial for the success of any organization. As employers, recruiters, and career centers, it’s essential to provide valuable resources and opportunities for career development to help new grads and students thrive. Let’s explore how you can revolutionize your approach to talent acquisition and engagement by utilizing best practices for career development.

Comprehensive Job Postings

Do you need help attracting the right candidates with your job postings? Crafting an effective job posting is crucial to attracting top talent and ensuring a successful recruitment process. Here are some valuable tips for enhancing job postings and reaching qualified candidates. 

  1. When creating a job posting, clearly outline the essential responsibilities and qualifications. Be concise and specific, ensuring that potential candidates can easily understand what is expected of them in the position.
  2. Highlight the unique aspects of your company culture and the opportunities for professional growth. Job seekers are interested in the job itself, the overall work environment, and the potential for career advancement.
  3. Leverage job posting assessment tools to ensure clarity, accessibility and collaboration with diverse voices, attracting a wide range of qualified candidates.

Optimizing Your Employer Branding

An effective strategy for writing a compelling job posting is to focus on employer branding. You can captivate top talent by showcasing an authentic company culture and providing insights into growth opportunities. Successful employer branding is an ongoing process that involves adapting to changing trends and student aspirations. 

  1. Seek feedback and stay attuned to evolving student and new grad preferences to create an appealing employer identity. By aligning with the aspirations of today’s students, your employer brand will resonate more effectively, attracting candidates who are an excellent fit for your organization.
  2. Showcase your company’s unique culture and values and engage with top talent through tailored content. TalentEgg provides a comprehensive solution for enhancing and amplifying your employer brand. With a dedicated employer profile space, social media promotion, paid advertisements, customized content creation, and more, you can leverage TalentEgg’s platform to elevate your employer brand and connect with the right candidates for your organization.

Networking and Recruitment Events

Networking with students and new grads is vital to attracting your ideal candidates.

  1. Encourage your team to focus on building authentic relationships during networking and recruitment events. Instead of promoting job opportunities, engage in meaningful conversations to understand candidates’ aspirations and career goals. This approach establishes a positive impression and increases the likelihood of attracting top talent who resonate with your company values.
  2. Consider hosting engaging presentations or workshops that showcase your company culture and values when participating in events. Create memorable experiences that leave a lasting impression on attendees. This proactive approach highlights your organization’s strengths and sets you apart from other employers, making your company more attractive to potential candidates.
  3. Promote your virtual and in-person career fairs, webinars, and networking events. TalentEgg provides a platform for employers to connect with students and recent graduates in dynamic and engaging environments. TalentEgg’s innovative solutions enable companies to showcase their unique offerings, fostering genuine connections with talented individuals. 

Visit TalentEgg today! There’s no better place to share your recruitment message and job opportunities to reach the best Gen Z talent.

How Your Recruitment Efforts Can Be Everywhere, All At Once (Yes, It’s Possible)

When dealing with digital natives, it’s only natural they would have a preference for online content. However, in the case of recruitment, post-secondary students highly value face-to-face interaction with potential employers as well, although increasingly in unconventional ways!

In our survey, we found that more students have attended Career Development events, such as workshops, information sessions and keynote speaker presentations compared to Career Recruitment events like career fairs. That being said, the survey results still support the importance of connecting with students on-campus, regardless of the nature of the experience. 60% of students attended 1-5 career development events versus 54% of students who attended 1-5 career recruitment events. This means with the high costs of travel and accommodation for your recruitment team, your time on campus should be wisely spent! With TalentEgg’s hard-to-miss, large format murals, your company can still maintain a brand presence on campus even after your recruiters leave and reinforce your EVP to more students in high-traffic areas.

Students who do attend recruiting events on campus still prefer Career Fairs as their number one choice, followed closely by networking events and information sessions. Make your time on campus meaningful by ensuring your booth stands out from the crowd. With TalentEgg’s in-house design team, we can create custom retractable banners and other event materials for your team to bring with you on campus.

“I think the on campus interview strategy is definitely very good. Sourcing talent from the spot is great and definitely helps relieve some of the anxiety around interviews (That I’ve definitely had) I like this idea.” – Mallory Thompson, Western University, 2019

Now, how about connecting with students on campus without physically being there? You can combine the best of both strategies with TalentEgg’s geo-targeted mobile marketing campaigns. Depending on your recruitment needs, we are able to geo-fence specific campuses, schools, and even academic departments and deliver to them engaging and compelling employer branding ads. Whether you’re looking for the best engineering students at McMaster University or the brightest communication students at Carleton University, we are able to reach your ideal candidate. With more than twice the industry standard in CTR (click through rate) we can measure how much the targeted candidates engage with your job opportunities and employer brand. We can even retarget them across devices after they leave the geo-targeted location for up to 90 days, to remind them on their mobile phone, their laptop and their tablet about your jobs and EVP. Using keyword search capabilities we can drill down to those who have demonstrated their interest in your industry or company as they search the web. It’s a perfect way to reach busy Gen Y and Z job seekers wherever they are and to reinforce your employer brand to the right candidates for your opportunities.

“I love the idea of strategically hiring at campus fairs. Truthfully, I hate going to a campus fair to be handed a sheet of paper telling me to apply online” – Sarah Pointer, Mount Royal University, 2020

Make the best use of your strategies on and off campus to reach your future talent pool. By utilizing all or a combination of the tactics above, you’ll be sure to communicate to students exactly the way they want to be reached! Strengthen your presence and stand out as an employer of choice with TalentEgg’s cutting edge digital marketing tools and on-campus services!