I know what you’re thinking: it’s 2012 and haven’t we all heard enough over the last few years about why campus recruiters should be using Twitter? Probably.
The problem is that it’s not just good enough to be on Twitter, and tweeting regularly may not be very effective either – it all depends on what you tweet and, more importantly, who you interact with.
While TalentEgg’s Campus Recruitment Excellence Awards and Conference had a decidedly Canadian focus, Universum‘s Marketing Manager, Americas, Jonas Barck, brought a unique global perspective to the event.
He presented survey data from over 400,000 students worldwide to help employers understand what is most important to students in terms of employer brand as they choose which organization to start their careers with.
Imagine if, among all the other challenges you face as a campus recruiter, you also had to launch a brand new employer brand in Canada.
Well, that’s exactly what Isabelle Morin and her team have been up against as Target prepares to open dozens of stores across the country in early 2013.
At the 2012 Campus Recruitment Excellence Awards and Conference on May 14, Isabelle, Group Manager – Campus Recruiting at Target Canada, spoke about how she and her colleagues have approached this unique challenge in order to build Target’s employer brand from scratch and hire new grads for store leadership roles (Executive Team Leaders).
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