As Canada’s demographics continue to shift, and more and more Baby Boomers retire, employers will be forced to compete for a much smaller, much younger talent pool – Generation Y.
Although an aging workforce has historically been a problem in natural resource industries like mining and oil and gas, the issue is becoming more prevalent in other industries now too, such as insurance and financial services.
You know what they say: the first step is admitting you have a problem. But then what?
Leah Wilson, Manager, Recruitment at CGI, focused on the “work” aspect of retaining top co-op students in her presentation, delving deep into what makes students want to stay at an organization – and what makes them want to leave.
It turns out that the reasons aren’t so different. With all the fuss being made about tuition and student debt these days, you might think that pay would be the most influential factor, but the #1 reason they stay is their co-workers. When they choose to leave, though, it’s the work and lack of opportunities for growth that makes them go.
Did you miss our Gen Y Recruitment Insider event last week? Don’t worry. We’ve summarized the top tips from our first two Gen Y Recruitment Insider presentations.
Nancy Moulday, Manager Recruitment, TD Business Banking
Check out the main messages from Nancy Moulday’s presentation, where she shared some of the most successful tried, tested and true recruitment strategies – as well as the emerging digital ones – that she employs at TD Business Banking.
With more than 20 years of experience in the recruitment industry, Nancy has seen the company transition from paper resumés and fax machines to using TalentEgg and social media.
TD Business Banking has hired 700 people in the last three years and about 60% were student or new grad hires. In order to hire such a large quantity of students and recent grads, Nancy focused on constantly keeping them engaged through on-campus and online activities.
Last Thursday, TalentEgg hosted the first event in our Gen Y Recruitment Insider series, featuring presentations from TD Business Banking and MasterCard.
The Gen Y Recruitment Insider series by TalentEgg is designed to give Canadian recruitment professionals an inside look at the most successful Gen Y focused recruitment and branding campaigns executed by their peers. At each event, attendees have the opportunity to discuss these campaigns as well as forthcoming developments in digital and social media as they pertain to student and new grad recruitment.
Nancy Moulday, Manager Recruitment at TD Business Banking, and Kobi Gulerson, Director of Digital Marketing at MasterCard Canada, shared the behind-the-scenes of their very different but effective styles of recruitment.
We’d like to thank everyone who came out on Thursday and we sincerely hope you had a great time! It was a full house and we had a fantastic turn out, especially considering it was the night before a long weekend.
Couldn’t attend? Stay tuned for blog posts this week featuring the key takeaways from Nancy and Kobi’s presentations as well as our survey findings that indicate some interesting recruitment and marketing trends for the next year.
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