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Tag: Gen Z (page 1 of 2)

The Top 5 Ways to Capture Gen Z’s Attention Online

As the first truly digital generation, Gen Z has grown up with technology at their fingertips. Therefore, businesses and recruiters must know how to capture their attention online. Here at TalentEgg, we spend every day engaging with this exact demographic, and as a result, we have uncovered our top 5 ways to catch Gen Z’s attention:

Utilize Social Media

Gen Z is highly active on social media platforms such as TikTok, Instagram, and YouTube. Creating engaging content and targeting your ads to the right audience is critical to reaching this demographic. That is why TalentEgg offers targeted and successful social media ad creatives that are eye-catching. Social media ads use effective algorithms to target the exact audience you want to reach. 

Gen z

Make it Appealing

Incorporating visually stimulating content such as videos, music, and compelling images into your online marketing strategies is vital when capturing Gen Z’s attention. These types of short-form videos remain one of the most effective mediums to connect with students and new grads. Concise, informative, one to five-minute branded videos are increasingly popular as students are more sensitized to quick, easy and immediate content. That is why TalentEgg offers TalentEgg Shorts! TalentEgg Shorts is a video series showcasing your employer brand that grabs students’ and new grads’ attention. You can film up to five one to five-minute episodes for your TalentEgg Shorts Series!  

gen z

Keep It Real

Gen Z highly values authenticity, and they can easily detect when something is inauthentic. To ensure your messaging is genuine, it’s essential to use real people in your ads or branding and keep your messaging transparent and honest. That’s exactly what you can do during TalentEgg’s TikTok Takeovers! During a TalentEgg TikTok Takeover, your organization can access TalentEgg’s TikTok account for up to five TikTok posts for one week. From tips and tricks videos to TikTok dances with your team, this is your chance to “video-ize” your employer brand and give a genuine and authentic look into your company culture.  

gen z

Make It Interactive

Engaging with Gen Z is crucial; interactive elements like quizzes, polls, and social media challenges can help. Using TalentEgg’s Instagram Takeover will make the most of these opportunities. By creating polls, quizzes, Q & A’s and giveaways, you can showcase your company’s strengths and demonstrate that you care about connecting with your target audience in ways that matter to them. These interactive strategies will keep your target audience returning and grow your employer’s brand recognition.

gen z

Be Mobile-Friendly

Given that Gen Z prefers to interact with content on their phones, optimizing your website and all employer branding content for mobile viewing is crucial. That’s why TalentEgg provides a mobile-friendly, customized employer profile on TalentEgg.ca.  Your company’s employer profile on TalentEgg.ca is search engine optimized so that you can amplify your employee value proposition more effectively. This employer profile is the starting point for students, recent grads, and early-career professionals to learn about your organization’s employer brand, career opportunities and recruitment messaging. 

gen z

At TalentEgg, our team of Gen Z marketing experts can help you achieve your employer branding goals. We are just scratching the surface regarding all the important ways of capturing Gen Z’s attention online! So, if you want to learn more about how to reach Gen Z effectively, contact our recruitment marketing experts today at info@talentegg.ca, and TalentEgg will grow your employer branding strategy to new heights!

Bridging the Gen Z Gap: Understanding how to help recent graduates successfully transition into the workplace

Bridging the Gen Z Gap: Understanding how to help recent graduates successfully transition into the workplace.

Throughout my 15+ years as a recruitment professional, I’ve always had a special place in my heart for helping new grads transition into their first corporate role. A deep desire to help them land their first job was a result of my own experience struggling to find my way in the world.  I want to share the personal wisdom I gained and help them successfully grow their careers through mentoring and coaching support.

What have I observed?

The challenges new graduates face have not really changed from Gen X, but in the last few years, I’ve observed, firsthand, a much larger disadvantage for Gen Z during this major life transition.  Gen Z is often confused as an extension of Millennials, but they are distinctively different.  They are the first generation to never know a world without wifi, social media, and instant gratification.  They were part of a democratic school system and households, where there was no traditional hierarchy of power and consequences, everyone was a winner and there were no losers or failures. Probably the most impactful trend was that they were a generation that was highly overscheduled and constantly stimulated, not allowed to be bored or unhappy. Boredom is critical for imaginative play/thinking, and learning to deal with negative emotion, is an important psychological coping skill.  The absence of learning to manage emotions and stretch brain muscles is likely the root cause for why overall, Gen Z struggles with much higher levels of anxiety and depression. They lack the resiliency to face the world that is run by Millennials, Gen X and Boomers.

What can educators and employers do to help bridge this gap?

First, understand, it is not optional. We must help Gen Z with this transition into the workforce, because having them tough it out (as we might have had to), will lead to a higher level of mental illness, in a generation where mental illness is already significantly higher1 and a future workforce that is not as productive.  Second, seek to understand their perspective and then give them the support and tools to empower them.

For employers, onboarding is important. On-going clarity of your expectations of them, and how they can own their own development and successfully navigate their career, is even more important.  They likely expect that they will be given continuous direction and rewards, and you will drive their career for them – so showing them they own their success and happiness is step one.

For educators, provide insights while they are still in a learning environment, on how to prepare for this critical life transition. Soon-to-be grads are on the brink of one of the most challenging transitions they will face.

So, what is the secret sauce?

Interestingly, the ‘secret sauce’ would likely help all of us be happier, in a world where we all spend less time being present than we should.  To fully accept the present moment as it is, without judgement, is the foundational skill I teach new graduates through learning mindfulness. It is the basis from which all else will follow.  Next, I help guide them in clarifying their purpose and values from which they will decide their goals, and where to focus their attention and talents.  Research reinforces that understanding personal values is paramount for career success; the least committed leaders are those who understand company values,  but not their own.2 So, first, learn to engage fully with the present moment, and then integrate purpose and values into being in all aspects of their job search (interview, personal brand), job performance, and career development.  A natural consequence of mindfulness and purposefulness is happiness – in both our professional and personal lives. Happiness is self derived, rather than an expectation for others to provide.  Moreover, mindfulness helps build resiliency, so that when failures or disappointments happen, they won’t be devastating.

What’s in it for me?

Once Gen Z is thriving and finding the right ‘fit’ in a company and on a purposeful path, we will start to see a big reward ourselves.  They will overperform, as they are driving to be a part of something bigger than themselves.  They will be extremely loyal, and unlike Millennials, will want to stick around for the long haul with your company.  They will give back and want to mentor others recent graduates entering the business.  As you can see, the dividends greatly outweigh the investment.  It really comes down to your willingness to help this generation bridge the gap!


1 American Psychological Association – March 15, 2019, Mental health issues increased significantly in young adults over last decade

2 James M Kouzes and Barry S Posner, The Leadership Challenge 4th edition


 Bio:

Lana Burton is a talent acquisition executive and founder of Be META, an organization that helps Generation Z to recognize and realize their potential.

As a working mother of two, she knows how to connect the intimate needs of others and still make time to do the work that we all need to do within.

Connect with Lana on LinkedIn or via email at Be_META@outlook.com.

Presenting The Winners Of The 2019 TalentEgg National Campus Recruitment Excellence Awards

2019 marks the eighth edition of our annual TalentEgg National Campus Recruitment Excellence Awards and Conference, and we must say that this was our best one yet!

On June 19th, campus recruitment professionals from across Canada gathered at the Globe and Mail Centre in Toronto to celebrate the best in the industry. Attendees got the chance to hear exclusive insights on campus recruitment and learn about cutting-edge strategies for connecting with today’s tech-savvy students and new grads.

Among our lineup of expert panelists and speakers was author, speaker, and behaviour-change specialist Gregg Brown. His keynote speech, “Ready…Set…Change AGAIN, Building Change Resilience in HR” was a fabulous way to inspire attendees to change their mindset in the workplace, and set themselves and their recruits up for success.

We were also so pleased to announce the launch of our two new products: TE University, our brand new eLearning platform and TalenEgg Candidate Video Showcase – coming Fall 2019.

“This was our first year attending the TalentEgg conference and it was awesome – it was so great to connect with many industry professionals and learn a lot more about campus recruitment and what other organizations and companies are doing to really attract students to their organizations. We’re getting really excited about campus season and prepping for the fall of 2019 so we look forward to seeing all of the students and new grads and co-ops out on campus in the fall.”

– Carly Suter, Campus Recruitment Coordinator, Intact

After weeks of anticipation, we revealed the winners of the 2019 TalentEgg National Campus Recruitment Awards at the event, and for the first time ever, on Facebook Live! We received many top-notch applications from leading Canadian employers, educational institutions, and career centres, making it an extremely tight competition! However, a select few stood out to our Student Judges for their egg-ceptional work and creativity.

Congratulations to the winners and finalists of the TalentEgg Awards and a sincere thank you to all the professionals who participated in this event!

2019 TalentEgg National Campus Recruitment Excellence Award Winners

Best Contribution to Student Career Development – Employers

  • FDM Group Canada Inc.

Best Contribution to Student Career Development – Schools

  • Red River College Student Employment Services

Best Social Media Presence

Best Recruitment Marketing & Outreach

  • Deloitte Canada

Best Campus Career Website

Best Campus Ambassador Program

  • Colliers International

Best On-Campus Student Engagement Strategy

Special Award for Social Responsibility in Recruiting

Special Award for Innovation By A Career Centre

  • Universite de Sherbrooke

Career Coach of the Year (Individual)

  • Jesse Sahota – McMaster University – Engineering Co-op & Career Services

Best Co-op Internship Program

Campus Recruiter of the Year (Individual)

  • Jennifer Husband – Colliers International

Best Grad Program

Campus Recruiting Program of the Year

See you next year! Be sure to stay up to date on the 2020 TalentEgg National Campus Recruitment Awards and Conference by joining our eggs-clusive network of campus recruitment professionals.

Introducing the 2018 Guide to Canadian Campus Recruitment – Decoding Gen-Z

The seventh annual TalentEgg National Campus Recruitment Excellence Awards and Conference took place on Tuesday, June 26th, 2018, and we are happy to say that it was an egg-cellent day of learning and collaborating on best practices in student and new graduate recruitment. The TalentEgg Awards and Conference is a special day for us because it marks a moment when we bring together employers, nonprofits, campus recruitment professionals, and career educators for a day to discuss different approaches to supporting youth employment and professional development. We would like to sincerely thank everyone who joined us for the event, and we can’t wait to see you next year!

All Awards and Conference attendees got to take home our 2018 Guide to Canadian Campus Recruitment. This valuable resource gives employers and HR professionals crucial insights into recruiting Gen-Y and Gen-Z job candidates, including best practices, tips on how to use social media effectively, and what matters most to students and new graduates when it comes to starting their careers.

If you missed out on the conference, you can still access TalentEgg’s key findings from our Gen-Y and Gen-Z research and recruitment insights gained from our work with the Student Judges of the TalentEgg Awards! We’re offering a free digital download of the 2018 Guide to Canadian Campus Recruitment right here!

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