Part of recruiting Gen Y means developing a solid employer branding strategy that is both unique and memorable.
Paul Peterson took the stage at the 2013 TalentEgg Campus Recruitment Excellence Awards and Conference and delivered a presentation that demonstrated just how effective a strong branding strategy can be.
Paul is the Senior Manager of National Talent Resourcing at Grant Thornton LLP, and his presentation stood out in part by offering some unexpected advice, including:
“Don’t eat yellow snow.”
“Never wear socks with sandals.”
Standing out was exactly what Paul wanted to do when it came to recruiting Gen Y’s top talent for the Accounting industry. Continue reading
